Except thats a lie, or you are blind.

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Do you believe everything you read on the internet? Most people are saying the pictures of the S8 burn-in are actually fake.
At the end of the day I really don't care, I use OLED screens and don't suffer from the issue that people seems to think is common. I also know plenty of people with Samsung phones and none of them have experienced Burn-in either. That's enough to tell me the situation is overblown. If you want to freak out and not use an OLED screen because you read some rubbish on the internet thats your loss.