The two issues that online music stores are addressing are - an alternative to p2p free, and provision of a digital player to listen to digital music when you are on the go.
When you sell something, you need to have done your market research and be clear in your mind who you are targetting and why the specific market will want your product over a competing product. Apple with AAC and the iPod have got it right so far, WMA and suppliers of iPod killers have not been so successful.
For those that think AAC sucks, and for those that think the iPodmini will bomb are precisely the people Apple are not appealing to.
The sound quality argument about AAC v CD quality is really misleading. The comparison is AAC v MP3 because Apple are looking to provide a better alternative to the music freely available on p2p networks. So, hands up who reckons Apple are not improving on the quality of MP3 by going with AAC? The audiophiles who think AAC sucks are not the people Apple are interested in. Go buy a CD if you want CD quality, but if you want to have instant access to a good selection of music that sounds great on an iPod or through your computer speakers, AAC does it for you
People who dont think the iPodmini will sell are also not in the market sector that Apple are targetting. Go buy a 15GB iPod and make Appple really happy, or go buy one of the players that hardly anyone else has, and find out first hand why they are not selling that well.
30 million downloads later, 2 million iPod sales later, and 100,000 bought unseen iPodminis later suggests that Apple are on to something and the WMA brigade are getting walloped and expect Apple to help them out..
When you sell something, you need to have done your market research and be clear in your mind who you are targetting and why the specific market will want your product over a competing product. Apple with AAC and the iPod have got it right so far, WMA and suppliers of iPod killers have not been so successful.
For those that think AAC sucks, and for those that think the iPodmini will bomb are precisely the people Apple are not appealing to.
The sound quality argument about AAC v CD quality is really misleading. The comparison is AAC v MP3 because Apple are looking to provide a better alternative to the music freely available on p2p networks. So, hands up who reckons Apple are not improving on the quality of MP3 by going with AAC? The audiophiles who think AAC sucks are not the people Apple are interested in. Go buy a CD if you want CD quality, but if you want to have instant access to a good selection of music that sounds great on an iPod or through your computer speakers, AAC does it for you
People who dont think the iPodmini will sell are also not in the market sector that Apple are targetting. Go buy a 15GB iPod and make Appple really happy, or go buy one of the players that hardly anyone else has, and find out first hand why they are not selling that well.
30 million downloads later, 2 million iPod sales later, and 100,000 bought unseen iPodminis later suggests that Apple are on to something and the WMA brigade are getting walloped and expect Apple to help them out..