who buys these?
I have one. I used to use it for working out.
My thought is that they need to update them with one new feature - bluetooth. It should be able to wirelessly connect to BT headphones and be able to connect to an iPhone or iPad to transfer music to it wirelessly. That and add in charging like the Apple Watch. Also an accelerometer and make it a simple fitness tracker as well. Sell it for $99. Boom, revitalized iPod Touch - and the "Apple fitness tracker that isn't the Apple Watch" crowd is happy.