That may be the price today for a bare CPU, but it doesn't quite work that way. 🙂
Apple like all PC makers buys in bulk with a contract to the chip maker on a specific date.
So on that specific date they set a 'deal' and set purchase price per chip with intel for their chips.
At that date, prices were different among the different chips.
So those prices are a fixed cost for Apple until the contract is up and they can negotiate / order a new supply contract with Intel.
Apple tries to keep that higher price for the faster CPU as long as possible otherwise they are losing money from what they paid for them.
That ain't matter... the market drives the prices, not the companies nor Apple.
When something doesn't sell... the manufacturer usually reduces the price, otherwise it risks its own production as no one will want to buy it.
However... Apple... is different... and the consumer base of this company is extremely loyal; so loyal that it doesn't care about average market price...
Like you say, Apple tries to get as much money as they can. Apple knows people will keep on buying its products (just read this all the waiting threads... there are many people who gave up, and bought a laptop... from Apple, even though they knew it was outdated, but the point was getting a laptop from Apple).
I'm a prospective Apple's customer, but I ain't idiot... and I want my money to be worth it and if any company wants to count my money towards its quarterly profit report, then, I require some things.
Given the market nowadays, I agree it's a rip off to get any laptop from Apple (I don't know about the other products as I'm not interested as of now). Hence, I'm not buying anything... but it's not just that... I'm tired of waiting and I know that Apple will just do a small upgrade and justify it with a nice ad but the price will remain the same. This week is the last I will keep on waiting, after that... no more Apple for one year 🙂
That's how a customer should react... I like the design from Apple, it's pretty good (as well as the os performance); but I'm not stupid, and I'm more than willing to switch back to Windows for not just a couple of hundreds, in this case... it's much more than that 😉
Apple knows that, but Apple sometimes thinks that customer base will buy anything regardless of whatever. I'm not one of those 😀