If I break my phone, I go apple to fix it or 299 dollars out of warranty swap.
Apple wants too much for 129.
You know, I had forgotten about the out of warranty swap for $299 (for the non-plus version).
So, let's break this down using a couple of scenarios. Correct me if any of my understandings/assumptions/math is wrong (quite possible).
Scenario 1 - Lost/Stolen Phone
With Applecare+:
$129 for base cost of Applecare+ (which provides no coverage on a lost or stolen phone)
+
$749 for a new phone (assumes 64GB non-plus model)
=
$878 Total
Without Applecare+:
$749 for a new phone
Winner: not having Applecare+
Scenario 2 - Major damage from a drop
With Applecare+:
$129 for base cost of Applecare+
+
$99 per incident fee (deductible)
=
$229 Total
Without Applecare+:
$299 for out-of-warranty swap (assumes 64GB non-plus model)
Winner: Applecare+ by what I consider a small margin ($70)
Scenario 3 - No damage to phone before you are ready to sell/upgrade
With Applecare+:
$129 for base cost of Applecare+
Without Applecare+:
$0
Winner: not having Applecare+
If my understanding/assumptions/math is correct, it doesn't seem that Applecare+ is really worth it especially with Apple's out-of-warranty service for ~$299.