Why the new mobile share plans for no contract customers? AT&T only wants $25 for each smartphone that isn't under contract for its mobile share plans now. I have seen them advertise more no annual contract options in recent months than they ever have. Are they loosing that many customers to T-Mobile? Anyway, has anyone given up their smartphone unlimited data plan for the mobile share plans? I pay $150/mo for an unlimited data, 3GB data, and unlimited messaging with my discount. Thinking of going on AT&T new 10GB Mobile share plan. I'd get more data and hotspot. Just wondering if anyone has sacrificed their unlimited data plan for these new plans. The $30 unlimited data plan will never decrease after a subsidy is paid off.