Bull crap
....the older bull gored the younger bull THEN walked down and sired the ALL himself. 
I'm already locked and settled into the iOS ecosystem and I've seen enough Apple iPhones that I don't need to be patient. I have confidence that this purchase will fit my needs perfectly.
Any other purchase, I'd agree with you. I'm very slow and methodical in researching my purchases. In fact, part of being on this forum is research for the new model. But when you've committed so many resources to the iPhone ecosystem, it's difficult to step away. And I've researched the competition as well and while there are some nice-to-haves, there are also a lot of pitfalls I'm interesting in avoiding. So I feel safe enough to purchase it right away with no need for further review.
I'm already locked and settled into the iOS ecosystem and I've seen enough Apple iPhones that I don't need to be patient. I have confidence that this purchase will fit my needs perfectly.
Any other purchase, I'd agree with you. I'm very slow and methodical in researching my purchases. In fact, part of being on this forum is research for the new model. But when you've committed so many resources to the iPhone ecosystem, it's difficult to step away. And I've researched the competition as well and while there are some nice-to-haves, there are also a lot of pitfalls I'm interesting in avoiding. So I feel safe enough to purchase it right away with no need for further review.