You still have this completely wrong.
What computer company makes the nicest, best engineered and put together computers with the best materials?
What company makes the best, nicest phone with the best construction?
What company makes the most beautiful laptops?
You don't know what you're talking about. If Apple is 'honda' (a ridiculous comparison to make in any context) then who is the BMW, Mercedes and Ferrari of the computing world? I'm waiting.
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In this context, there is no Ferrari of computing. Apple is essentially like Mercedes. They make cars, like everyone else does. Just nicer. Better construction. Better materials. Considered design.
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In this context, there is no Ferrari of computing. Apple is essentially like Mercedes. They make cars, like everyone else does. Just nicer. Better construction. Better materials. Considered design.
Glad I "don't know what I'm talking about". But haven't HP made all aluminum laptops before? I've owned HTC One phones that were on the same build level of the iPhone.
To the average person, I guess these things can equate to "luxury". It's all about perception and perspective. Doesn't mean that someone with lots of money views it the same way as you do.
And to most people, "luxury" goods aren't mass produced. They are usually made in much smaller numbers, which adds to their exclusivity. Apple mass produces the hell out of what they sell. It's the same thing in the watch world. And whereas the average person views Rolex as "luxury", in the watch world, they are barely "luxury". They are mass produced (about 1 million a year) as well. Nothing like a hand finished Patek, as much as I hate to say that (Rolex is my favorite brand). So again...perception.
To the last bolded item in your quote...we aren't talking about computing. We are talking about watches. There are plenty of "Ferraris" in the watch world. This is now the playground Apple is attempting to play in.