Apple did not ever promise a 3AM pre-order would mean you'd get one on launch day. They also made it apparent the shipping window wasn't a specific deliver date, being launch date.
But it says something about the brand when this has almost been their unofficial means of rewarding their hardcore enthusiasts by giving them the product first, and that trend has been broken for the first time since the original iPhone launch.
But it says something about the brand when this has almost been their unofficial means of rewarding their hardcore enthusiasts by giving them the product first, and that trend has been broken for the first time since the original iPhone launch.