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It's New Starbucks Logo Day - Still no boobs on the mermaid

wordoflife said:
Why take out the words "Starbucks Coffee" ?
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It's kind of like when Prince changed his name to a symbol. And also like Prince, the mermaid appears to be androgynous. And like Prince, the coffee has no taste.
 
Since we're just zooming in each time, I see the next logo being the face only, then the eyes, and finally the star.

Just you wait.
 
steve2112 said:
I think they also want to show that they are more than just coffee.
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Then why not just change the name to
'Starbucks' and drop the 'Coffee' from their name? Besides, who referred to Starbucks as 'Starbucks Coffee'? Nobody, so I don't think it was a point of confusion. People would be more likely to assume that they sold coffee, "and more" rather than just coffee.

I don't get it. The green ring was the most recognisable part of their logo, not the mermaid. Heck, it appears that some people may never have noticed the mermaid until today! Why keep that part --- the part with no value? That green Starbucks ring in their logo is valuable because people recognise it!
 
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anim8or said:
Starbucks are an international company that serve in many many countries that don't have English as a first language.

No text means no translation.

It's now even more recognisable.
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Abstract said:
Then why not just change the name to
'Starbucks' and drop the 'Coffee' from their name? Besides, who referred to Starbucks as 'Starbucks Coffee'? Nobody, so I don't think it was a point of confusion. People would be more likely to assume that they sold coffee, "and more" rather than just coffee.

I don't get it. The green ring was the most recognisable part of their logo, not the mermaid. Heck, it appears that some people may never have noticed the mermaid until today! Why keep that part --- the part with no value? That green Starbucks ring in their logo is valuable because people recognise it!
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Starbucks Coffee is pretty much the name of the company, so in my opinion I dont think it really mattered. Even if they wanted to take out "Coffee" they could have left Starbucks in there. I guess it makes sense removing "Coffee" but still ....

To me, starbucks was known for their green circle around the lady. Oh well.
 
Abstract said:
I don't get it. The green ring was the most recognisable part of their logo, not the mermaid. Heck, it appears that some people may never have noticed the mermaid until today! Why keep that part --- the part with no value? That green Starbucks ring in their logo is valuable because people recognise it!
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This. I didn't realise there was a mermaid lol.
 
Maybe they thought they'd ditch the lettering because everyone recognises the mermaid now. Actually I didn't know it was a mermaid until now, so there you go. There isn't a Starbucks in my town :eek: but there's a Costa Coffee!
 
I wonder how much $ they will save per year by only using the one color ink on their cups. ;)

Still pissed that they bought and killed The Coffee Connection all for a Frappucino. CC's coffee was routinely better than a fresh pot at Dunkin Donuts. <sigh>.

At least we have a Peet's right next to the Starbucks that used to be CC where I live.

B
 
darkplanets said:
Since we're just zooming in each time, I see the next logo being the face only, then the eyes, and finally the star.

Just you wait.
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you were close.
adfreak.jpg
 
Nike dropped its name from their logo
Apple no longer uses the name on their logo

Not many companies attempt to do this, and these two had easily identified elements in their logos before the name drop.

I have my doubts that Starbucks has created a strong association of the mermaid image to their product. I always felt that the mermaid was drowning inside the old logo, and I do like this update but I think its to soon to drop the name.
 
JazzCollector said:
Nike dropped its name from their logo
Apple no longer uses the name on their logo...
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I think that Starbucks is trying to follow say Apple where Steve announced that they were dropping the "Computer" from the language and instead will use "Inc." as they are now a company that is more than just computers. Starbucks is now trying to be a company that is more than just coffee, even though a statement like that has been around forever.
 
Arran said:
Why a mermaid? It's coffee.

Coffee, Mermaid, Coffee, Mermaid. No, sorry, still don't get it
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As some readers may know, Starbucks had to change their corporate logo because some consumers found the suggestive split tail of their topless siren too lurid and sexually suggestive. A simplified logo was introduced, hiding the siren's breasts under waves of hair, and that in turn was cropped and enlarged so the split in the siren's tail would no longer show. The only indication now that the female icon is a sea creature is in the wavy lines, which originally were part of the representation of the two tails. And yes, although the image is that of a split-tailed sea creature, it is a siren. More specifically, it is a double-tailed siren, a baubo siren, which The Woman's Dictionary of Symbols and Sacred Objects points out, is "a cross between a mermaid and a sheila-na-gig" and is found as a decorative motif in many European churches and cathedrals. "Her suggestive pose, like that of the sheila-na-gig, referred to female sexual mysteries in particular."
...
The original logo made quite explicit that Starbucks was using the lure of female sexuality to draw the customer to their coffee, but now you can see that the coffee is linked to the double lure of ultimate wisdom and the pleasures of the flesh. The name of the company, about which there is relatively little deep inquiry, actually makes the connection even more interesting. Apparently, the owners of Starbucks originally wanted to call their company "Moby's Coffee," referring to Moby Dick, the great white whale in Herman Melville's classic novel (which is read as a Christian allegory, the whale representing Christ). But bringing up the image of a giant whale was deemed potentially unattractive for coffee drinkers. And so a new logo was designed, but the name "Starbucks" maintains the connection to Moby Dick—Starbuck is the name of the coffee-drinking first mate from Nantucket, the only man who challenges the mad Ahab.
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- http://www.endicott-studio.com/jMA03Summer/theMermaid.html
 
I like that Starbucks "exists" in Australia (there aren't many at all) because it's hard to find a café of any sort that sells coffee that's not espresso + milk. ;)

If I had to guess, less than 1% of cafés sell filtered coffee of any sort (brewed, siphoned, etc). Off the top of my head, I can only name 4 places (excluding the 3 Starbucks in the heart of the city) that do, and it always costs $4 to $5. :( Starbucks costs $3 and are easier to get to.
 
sex sells

notice that when they took the bubies of the logo "for the good of the company" sales declined and now insted of opening stores they are closing them, maybe they should bring sexy back!:p
 
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