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The very first question that comes to mind: Why?
This is a excellent example of adding the very issues that the engineers decided to sidestep by not designing a hole in the first place. And honestly shame on MacRumors for even publishing this "how to" article as it will entice folks to do something stupid and potentially destroy their shiny new tag.
 
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I ordered a 4 pack, I have Tile's but I find them of not much use once you are out of bluetooth range. I think these are a whole different level of practically. i don't need want a holder as I will just place one in some inside pocket in my backpack and maybe under the carpet somewhere in the car. Since they are claimed to be using the apple infrastructure....so to speak. Then When I am at work, I will se if I can "find my" car.I am going to think of them as tiny little "LoJacks"
 
Silicone key fob holders are €1 on AliExpress. But I like that drilling it was possible. Helps to illustrate how greedy Apple is.

Do you even read what you wrote?

1) drilling is "possible" but it makes for a ****** product - you just lost your water resistance, it's a tiny hole that isn't ideal for things like key rings and such, etc. Making a hole that doesn't suck would have required a bigger device.

2) apple does not make any money when you buy a $1 fob holder. In fact, most people will buy fob holders from third parties. If apple was greedy, the smart play would have been to include a hole, bump up the price $10, and *not* create the opportunity for vibrant third-party ecosystem of add-on holders.
 
So everyone who said it would make the air tag too big to put a hole in it was wrong. I love Apple but I stand by my first comment that it was a mistake not to have one
 
To be different from existing competition.

To make more money from accessories.

It's a bit anti-consumer, I agree with you.
They also want people to be 'advertising' their product by using the holder that doubles its functional size.

I'm going with the 'JB Weld' loop attachment when need arises I think.
 
I aways have to love how people complain about a $12 holder for a airtag and they will spend $2000 on a MacBook M1 that will now only last a couple of years.
Why would you say the MacBook will only last a couple of years? How many people on this forum and running MacBook Pros that are many years older than 2?
 
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They did. They just decided the solution was a holder. So they designed some model holders, which Apple is selling as a product. Cheap third-party holders will be on the market in a few month. You can bet some are racing.
That doesn’t mean their “solution” was superior. Apple decided to milk its users for more money rather than include a simple hole that would have been more user-friendly and pocket-friendly. Apple could have included a hole AND offered holders.
 
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??? Does it have a self-destruct timer or something?
The M1 does a great deal of memory swapping in its onboard SSD memory and some utilities show that it will have used up its probably useful life at about 2% a month giving you only 50 potential months of functional life. This is assuming that the M1 SSD ages the same as what the utilities are geared to measure and a other stuff.
 
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