another idea.
Quick Time and iTunes will merge (100%) in to one program. The name will still be iTunes, but it will also have all Quick Time features bulit in. I know It has Quick Time format built in now, but I'm talking about the entire Quick Time program being bulit in with out the need for additional resources. All Quick Time features will be added to iTunes. Quick Time viewer will be with in the current iTunes UI and can be accessed from an "Videos" tab. The removal of the Quick Time Movie Trailers as you can view and download them in the iTunes Store.
When you view a Quick Time file it will bring up a mini iTunes video player that will alow you to view the videos with out the need to open the entire iTunes program.