Tech of the Hub notes (via Wired) that the new upgrades to the iTunes in the Cloud services to include movies purchased from the iTunes Store have another benefit: matching of iTunes Digital Copies that are sometimes included with the purchase of films on DVD or Blu-ray.
I purchased the 2009 release of Star Trek on Blu-ray which came with a digital copy on an additional physical disc. A while ago, I loaded that digital copy on my iMac. [...] I can now stream the movie directly from Apple's cloud. Star Trek shows up under my purchased titles and the iCloud icon appears with it.
Article Link: iTunes in the Cloud for Movies Matches Digital Copies Included with Disc Purchases