Win10 isn't that bad at all. It does a lot of thing OS X can only dream about - touch for example works great. It's got a bit of rough edges but overall it works very well.
I have a Windows 10 touch enabled laptop issued to me from work. It is not a bad laptop. I never use touch, ever. Why? 99% of the apps are not touch friendly. 100% of the ones I use are not. So yeah after playing with paint using touch, for a few min, the experience was over. Maybe if I had a Surface Pro I would use touch more? Doubtful because it again comes to apps that have horrible touch UI. Also used at a tablet, the Surface Pro is bulky and just not as good as a iPad which is lighter, slimmer, has way more battery life and ALL of its apps are touch fantastic.
Also there are many things to NOT like about the Windows 10. DPI scaling is horrible compared to a Mac. Even some of the built in OS parts, like device manager, or Microsoft's own tools like AD users and groups are NOT DPI aware so they look like KRAP on a high dpi monitor that is not running at 100%. You can't control (completely) the update process. I have had my work laptop reboot on me at the wrong times because I had put off the reboot to many times. Then every time there is a big update (twice a year) all this KRAP ad software gets jammed into the start menu....lots of it. Ad's on the lock screen by default. Yes most, not all, can be turned off. I wont even get into the forced telemetry data at some level that can't be turned off.
There is no way I would buy a Windows 10 computer on purpose.
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As a user of Windows 10 and have been since day 1, I have been downloading and installing non windows store software since the beginning. Installed 5 different software packages that are not available from the store last weekend.
I am also a macbook pro user for the last 7 years.
That is because you are NOT running Windows 10S. You have home, pro, Enterprise or LTSB, all of which support Win32 apps downloaded from any place.
Windows 10S is a new gimped version of Windows that came out in June. You cant buy a copy of Windows 10s. It currently only comes with a single Microsoft Surface model (Surface Laptop) and select Education Channel laptops that Schools can buy. They are all currently low end PC's ($300 or less). Windows 10S can ONLY run UWP apps from the Microsoft store. It can't install Win32 apps. Example Chrome can't be installed since it is a Win32 app. Apple is making a UWP (wrapped) version of iTunes for the store.