yeah, the iTunes videos are definitely referencing movies I'd say. I mean we all know it was happening. The surprise is the non-disney titles, since we'd all assumed that that would be all Jobs was able to pull. But then again I don't see why studios would sign up with Amazon video, relatively unproven in digital content delivery, without signing up with iTMS, a very much proven system. I'm sure that's a huge part of Jobs negotiations, not ever once asking for anything exclusive. (That would be what his disney connections might be able to get him). If they're worried about being locked in to the iTMS, then they're free to allow whoever they want to to sell their stuff. The pricing scheme right now as rumored is at least two tiered, one for new releases and one for old, so yes, Mr. Movie Studio, you can make more money off your hot newest thing.