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If they really cared, they'd times every donation by 1000, from their own pocket. Billions in spare cash and they ask customers to donate...
 
hmmm

Will Apple claim these donations as their own for tax purpose as other corporations tend to do in these cases?
 
Wow, a lot of cynical people on here.

I like how Apple adds the ability to donate on iTunes. It makes it simple and easy to donate to help those suffering from a major disaster. Honestly I probably wouldn't have gotten around to donating otherwise.
 
I had went to donate on iTunes however i get this message. Must not be available in every country.

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Pretty cool thing to do. I have no problem donating. And I send my prayers to all those who are having to endure this. Such a tragedy.
 
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Great to hear this. Thank you Apple. People need medical supplies, food, and water. I donated through UNICEF earlier today but will definitely donate some more through Apple.
 
People need help now. Worry about your taxes later.

Thinking about taxes increases the amount one can give and the beneficiaries of the charity could net an additional 25%. Donations aren't something holy that can't be considered in an objective manner. Consider:

If I give directly to Red Cross in this example I'll get a deduction, and I can give $1,250 and it'll "cost" me $1,000; if a contribution thru iTunes is not deductible, then a $1k deduction also costs me $1k. Which would you rather see the people in Nepal get, $1,250 or $1,000? If they're both deductible, the immediacy and convenience of giving thru iTunes would make that my preferred vehicle.

It only makes sense to think about such things.
 
I wonder why Apple doesn't advertise the iTunes donations more. I had to come here to find out about it. Lol.
 
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We recently discussed how America continues to reflexively rely on the Red Cross to provide disaster relief despite mounting criticism of the organization.

As interest in the organization grows, we looked into Red Cross's financials to see what we could find.

Okay, we basically just want to know how much these guys are getting paid.

In 2010, top executive compensation looked like this:

Executive director Gail McGovern made $561,210
EVP for biomedical services James Hrouda made $621,779
Biomedical services president Shaun Gilmore made $573,933
Here is the full compensation table, via Guidestar, from 2010.


We recently discussed how America continues to reflexively rely on the Red Cross to provide disaster relief despite mounting criticism of the organization.

Total executive comp came to $4.5 million.

That may seem like a lot, but you have to ask what kind of organization you're comparing the Red Cross to. Most would regard them as a charity, but others might say they're more akin to a large, complex organization that competes with corporations for talent.

In 2010, the Red Cross finished its fiscal year with revenues of about $3.6 billion in revenue (Line I-12).

As far as 501(c)3s, that puts it on par with mega hospital networks, not goodwill organizations.

THIS. I have no problem sending a portion to help, but I haven't cared much for the American Red Cross since I learned how much the officers earn.

People love excuses for their lack of charitable donations, so from consciences around the internet, many tanks for your post.

But 0.1% of revenue seems like a worthwhile investment if it engages people with the talent and focus to efficiently raise and move billions of dollars of assets around the world.

What I think you are experiencing is jealousy, which I guess is very much the opposite of charity. Their taking of a half million dollars a year might seem unpalatable to you, but I'm guessing that they're all doing more good in the world than somebody actively trying to prevent other people making donations.
 
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Just a reminder to those who pay UK tax to give via the UK Red Cross website to add gift aid to the total. This gives the charity an extra 25% on top of your donation at no extra cost.
 
People love excuses for their lack of charitable donations, so from consciences around the internet, many tanks for your post.

But 0.1% of revenue seems like a worthwhile investment if it engages people with the talent and focus to efficiently raise and move billions of dollars of assets around the world.

What I think you are experiencing is jealousy, which I guess is very much the opposite of charity. Their taking of a half million dollars a year might seem unpalatable to you, but I'm guessing that they're all doing more good in the world than somebody actively trying to prevent other people making donations.

I will NEVER donate to the Red Cross after my experience with them during hurricane Sandy.

They're useless, provided a useless response, WASTED FOOD and HELD BACK WATER AND BLANKETS.

Secondly they completely lacked the ability to coordinate with efforts already on the ground.

When they did get "setup" it was a bunch of kids that seemed more interested in getting away from their part of the country than helping ours.

I always donate to stuff but since then have looked for other places to donate to.
 
Will Apple claim these donations as their own for tax purpose as other corporations tend to do in these cases?

Actually, that wouldn't make any difference.

Apple pays taxes on profits. If people donate a million dollars, and Apple claims this money as a donation, then Apple would have made a million dollar profit plus a million dollar donation, which cancels itself out exactly, so Apple would have no tax payment and no tax savings. If Apple claims that this million dollar has nothing to do with Apple, and they are just passing on a million dollar of people's money to the Red Cross, then they have zero profit and zero donation, which also means no tax payment and no tax savings on the money.
 
I just donated. I think the only time I ever donate to Red Cross is when Apple does this. I would bet that I've donated every time Apple has done this as well. They should do it more often or I should not be so lazy and do it on my own.
 
but government takes %.. Donations suck. why do we think they need our help??

...? Have you read anything about the situation in Nepal? There are at least 3900 dead (and that will probably go up), and over 7000 injured. Everything is in shambles and there are shortages of food and water. People are living in tents which means that disease could easily spread.

If they really cared, they'd times every donation by 1000, from their own pocket. Billions in spare cash and they ask customers to donate...

They're not asking customers to donate, they're providing a way for people to do so.
 
With the billions that apple make it would be more impressive if they pledged to match the donations they recieved.
 
Unless Apple is matching the donations dollar for dollar, which would be easy since they made 13 billion in profit) this is a hollow and empty jesture designed to further push the myth that Apple is a caring company.
 
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