Microsoft, the Adept...
Microsoft to undercut iPod by 80%
...as excerpted from:
Microsoft to undercut iPod price with player
Good for Microsoft, and ultimately, good for the consumer. At least someone is paying attention and knows how to market to the commodity consumer market, not to mention how to own a segment and set standards. They've got it absolutely right and will, no doubt, reap the reward.
This will certainly make for an interesting holiday shopping season, and will dramatically accelerate the erosion of any market position the iPod now holds. Too bad, but on the bright side, Apple has $250, 6-week-lead-time iPod minis to compete with the $50 (probably subsidized) Microsoft product.
Goodbye iPod, hello WMA player for the masses.
Microsoft to undercut iPod by 80%
...as excerpted from:
Microsoft to undercut iPod price with player
Good for Microsoft, and ultimately, good for the consumer. At least someone is paying attention and knows how to market to the commodity consumer market, not to mention how to own a segment and set standards. They've got it absolutely right and will, no doubt, reap the reward.
This will certainly make for an interesting holiday shopping season, and will dramatically accelerate the erosion of any market position the iPod now holds. Too bad, but on the bright side, Apple has $250, 6-week-lead-time iPod minis to compete with the $50 (probably subsidized) Microsoft product.
Goodbye iPod, hello WMA player for the masses.