Hopefully not a controversial take, but in my view it would have been better for Apple, credibility-wise, if they simply ignored the AI bandwagon and just gradually implemented these new features. Whether consumers think of new and emerging features as "AI" or not doesn't really matter, so long as the features are there, they work, and they allow users to do actually useful things.
I know Apple was previously criticised by some commenters for not doing enough to "respond" to the AI trend, but I actually think not responding was a good idea, because so much of it is just junk, a glorified version of copy-and-paste, or, at the worst end, a "hallucinating" plagiarism machine. (I'm not necessarily talking about Apple Intelligence specifically here, but about "AI" broadly.)
Because so many companies have rushed to get in on this and to push it out to consumers—and "push" is apt, given how many apps are pushy about having you use their latest AI-assisted whatever—it might actually be better, credibility-wise again, to have a few companies take it slower, focus more on usefulness, and not foist it upon users in a way that just stops short of implying that it'll change their lives and, oh, here's our new AI-assisted thing, would you like to use it to generate a...
