Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Well it does actually matter because they are selling a product that’s deliberately under specced for what’s coming.
Plus these things are in a roadmap for 2 years in advance for Apple
What product are they selling that’s deliberately underspecced and can you prove it’s deliberate?
 
Are we witnessing the end of the years-long tradition of Gruber interviewing Apple executives at WWDC?
You could be right. Gruber knows which side his bread is buttered and is usually a critical - some would say sycophantic - friend of Apple.

This is effectively a major bridge burning, as it's hard to see how he could interview them after WWDC and not mention Apple Intelligence.

Gruber he has excellent SVP and VP sources in Apple - so I wonder if this is their way of sounding the alarm about what's going on in the company, via him.
 
Last edited:
  • Like
Reactions: Nibo10
You could be right. Gruber knows which side his bread is buttered and is usually a critical - some would say sycophantic - friend of Apple.

This is effectively a major bridge burning, as it's hard to see how he could interview them after WWDC and not mention Apple Intelligence.

Gruber he has excellent SVP and VP sources in Apple - so I wonder if this is their way of sounding the alarm about what's going on in the company, via him.

Fireside Chat at WWDC with Tim and Phil

Hosted by iJustine

Streaming live on TikTok, X and "Truth"Social
 
Here's an alternate theory: Apple started digging into LLM-based "AI" with partners and its own research and found that the whole thing is essentially a fraud on the order of blockchain. Now they are stuck with the executives' hype promises but actually have a shred of integrity left and don't want to release something that doesn't actually work.
 
  • Like
Reactions: DogHouseDub
Here's an alternate theory: Apple started digging into LLM-based "AI" with partners and its own research and found that the whole thing is essentially a fraud on the order of blockchain. Now they are stuck with the executives' hype promises but actually have a shred of integrity left and don't want to release something that doesn't actually work.

Even if true, they shouldn't have started making public announcements and feature promises

The entire retcon project on making sure everything was "built for Apple Intelligence" ... even products that were out before any of this became a "thing", has been totally embarrassing and painful to watch.
 
I totally take on board with what you’re saying but as a company all there are interested in is making as much money out of you as possible
They couldn’t give a stuff if Apple intelligence can’t run properly on a iPhone 16 PM when in a few years they will come out with some excuse as to why it’s not getting certain things because they know people will upgrade anyway
Oh totally, I just think that a bad experience with a new product is what makes people switch to a different kind of phone (Samsung, Google or whatever) instead.
 
  • Like
Reactions: Beepster
Even if true, they shouldn't have started making public announcements and feature promises

The entire retcon project on making sure everything was "built for Apple Intelligence" ... even products that were out before any of this became a "thing", has been totally embarrassing and painful to watch.
I don’t think anyone is arguing against that dude, still doesn’t invalidate what everyone else is saying.
Apple Intelligence was delayed. Announcing it early was probably a mistake, a big mistake.
This certainly doesn’t mean that Apple is doomed and the iPhone is garbage and whatever other nonsensical theories are being thrown around in these comments.
 
  • Like
Reactions: MEMSMaster
Apple realized long ago that innovation wasn’t needed to drive sales or please shareholders. There’s no real reason to invest in engagement, quality, or pushing boundaries anymore.

I don’t use Safari, Mail, Calendar, or any native apps anymore—they’re just outdated. I added a file to iCloud Drive on my Mac, and after half a day, it still hasn’t synced to my phone, with no way to force it. I still can’t hide certain folders from search. My ebooks keep getting uninstalled, and when I open the app, the first thing I see is a list of junk books I’ll never buy. The last big innovation was adding the calculator and weather to iPadOS...

Apple is just another company now—accept it, or stay frustrated (or like me, both).
 
Seems the bigger they come, the harder they fall... As most have said, hardware is good and progressing, but the OS has problems beyond AI (which is of no use to me- I'll do my own thinking, thanks). Glitches in the way the OS handles files (Photos and Music need overhauling and streamlining without middleman interference), strange things happening when copying, inane and clueless error messaging, and others - and these happened to me! Others could pile on, but the writing is on the wall. Linux beckons...
 
This graph feels like priority number one at Apple and while they do everything for this graph users are more and more disillusioned with the company. It'll take time, but eventually it will reflect on this graph, it just takes longer. Or maybe not, they'll be able to recover all the love... once Tim Cook is gone and the teams can get back to the user and not just the product.
It should be priority number one at Apple. That translates to how the business is interacting with its customers for sales. Posts here worshiping Steve Jobs like he’s the second coming of Jesus don’t help Apple. They don’t help Apple do anything but maybe some free publicity. Apple’s roll in society is to sell products that people need and want. They have to figure out what will people really buy and screen out all the noise. There’s a big difference between what people say they want in some form and what people will pull out their payment card for.


It shows exactly who they are trying to please: the shareholders, not the customer. Good for the short term, not the long term. Remember blackberry and Nokia!
Yes, I remember those. They went with what they felt was right rather than what people really wanted. In fact, when the iPhone came out, there was a huge crowd of people that strongly were against removing the physical key keyboard. Can you imagine if Apple listened to that sentiment?


That chart reflects the profitability of the company. It's not a futures chart or a customer sentiment poll results chart.
Every time I look how much it costs to add a tiny 16GB RAM or a puny 256GB more storage, I'd expect the slope of that curve to be much steeper but it isn't.
Actually, it is. Customers buy things they like so if there’s a product out there that is better to them they’re going to buy that instead. I think many people on these forms live in a bubble and don’t realize what the average consumer wants or needs.


I don't understand why this is so complicated for people to understand that more profits doesn't automatically equal better products.
What is better products? Higher quality and more expensive products that people may not want to buy? Products that have a specifications more suited to what you need so better for you? Even straight up better as in quality isn’t always what people want or need. If everyone wanted the best car, everyone would be driving a Rolls-Royce or Lamborghini. Everyone has to make compromises to what they can afford or what they want to spend.


I wish people would stop using ever-increasing profits as "proof" that Apple is doing fine. Yes they're doing fine financially but it doesn't mean anything about the quality of their products, especially compared to their previous years.
It actually has proof that they are doing fine. If they were in a loss situation, that would be not doing fine. This is how things work.


Let me explain. Imagine that one decade ago, Apple made A+ products, Microsoft made B- products.

Today, Apple makes A- products and Microsoft makes B+ products.

People will still buy Apple because A- is superior to B+, but at the same time it's worse than what we had a decade ago.

It's all relative and we know that Apple used to have better products because we used them. For a good example, look at how many people still think that macOS 10.4 was the best, most stable OS they've ever used.
So you’re saying everyone’s products in this category have declined. I find this hard to believe. I think that’s nostalgia speaking where people say I remember the good ole days where they built things better. Most of this is just emotional feelings, not based on any fact. A good example is people say “They don’t make cars like they used to. Back then cars were built like a tank and lasted forever. Now cars are all plastic and wear out in a few years.” Yeah that isn’t true. Engines commonly failed at 100k miles and people commonly died from crashes that would be easily survivable today. Today it’s common to see cars with over 200k miles.
 
Why is he being so dramatic? They felt the pressure to keep up with AI, kind of panicked, and showed something that didn't exist because they thought it would be easier to get that working than a full proprietary LLM. It's a "red flag" about leadership and culture, but not an apocalypse.

Three Ls in a row is unfortunate. They bet big on an Apple Car, that didn't pan out. Vision Pro is promising but the technology hasn't caught up with the concept. (A light, slim headset with an iPad Pro price can sell). And they were caught sleeping on AI. Google was behind, but at least had internal demos they'd been lukewarm about.

But LLMs are not heavy lifting for Apple R&D. The ideas are there for anyone to apply, it just takes time to build infrastructure and train models. A "contextually aware" Siri might actually be more difficult to design than a chatbot LLM.
 
You could be right. Gruber knows which side his bread is buttered and is usually a critical - some would say sycophantic - friend of Apple.

This is effectively a major bridge burning, as it's hard to see how he could interview them after WWDC and not mention Apple Intelligence.

Gruber he has excellent SVP and VP sources in Apple - so I wonder if this is their way of sounding the alarm about what's going on in the company, via him.
Makes sense.
 
I don’t know why it’s so difficult to understand for the critics more profits equal products people are buying, and they are making their own determination of what’s best for them.

Apple receiving $18 billion, per year, of pure profit from doing nothing buy setting Google as default search engine =/= consumers buying more, but they sure want you to think it does...hence lumping it under (hiding it) it under services, and doing their darndest to keep the numbers from the public and investors.

It looks like the DOJ is going to uphold Google being blocked from such payola, so we'll see over the next year what the real profit is.
 
If I want to be absolutely sure that certain files and/or pics to be available on all devices I usually use DayOne these days. Never a glitch, and its sync are reliable and fast.
That subscription has tuned out to be very valuable in ways I didn’t know, when Apple’s services don’t work so well.
 
OMG.

Did you even WATCH the entire video? Seems like you did NOT

1 A quick summary of specifics of a very busy itinerary is useful. many don't even USE their calendars on a personal level to get their ***** done - only their work PC's and phones as it organizes Zoom meeting connection details (and the like) along with room bookings for automated connections.
^ since some take advantage of BYOD this is even more useful to those.

2. Agents The ability to request an complex action that involves data, more than 1 app and completes your request succinctly and efficiently and faster than you or anyone would or could do on their smartphones today brings us BACK to the whole purpose of having a smart-phone.

incidently enough many humans cannot even tell what a 2 part question is let alone a suggestion.
Even you just above completely exhibited my sentence just stated before this one. IF you disagree your quoted post herein shows otherwise as you ONLY focused the first 5 mins of the suggested video and have no comprehension of the advances that Apple had envisioned about Ai under Jobs' first tenure as a concept that even Apple Ai today is now 2 generations behind at - as only shown by Apple Knowledge Navigator and today's products and services.

The point is not that no uses Calendar, it is that having your appointments read is too slow for someone used to the calendar interface

And yes I saw the whole video. Got even worse as it went on. Like has no one heard of full-screen in that video. The UI takes up like more than 50% of the space and the actual data is shown in a small window.

On the agent aspect, it took ages for that guy to speak to the assistant and have it do some simple tasks together. Why bother when I can do them faster on my own?
 
Oh totally, I just think that a bad experience with a new product is what makes people switch to a different kind of phone (Samsung, Google or whatever) instead.
Exactly I think Samsung have definitely got their act together in in regards to design & software updates unlike years ago
 
Apple receiving $18 billion, per year, of pure profit from doing nothing buy setting Google as default search engine =/= consumers buying more, but they sure want you to think it does...hence lumping it under (hiding it) it under services, and doing their darndest to hide the numbers from the public and investors.
You can’t hide $18b, the same way Apple can’t hide iPhone unit sales. But I want my life to be that I could get $18b for doing nothing.
It looks like the DOJ is going to uphold Google being blocked from such payola, so we'll see over the next year what the real numbers are.
Yup. We will see is right.
 
Here's an alternate theory: Apple started digging into LLM-based "AI" with partners and its own research and found that the whole thing is essentially a fraud on the order of blockchain. Now they are stuck with the executives' hype promises but actually have a shred of integrity left and don't want to release something that doesn't actually work.
Yeah, I am sure that is what happened. When people actually got to using it, they realized this was a useless idea
 
  • Like
Reactions: MEMSMaster
You and many others in this thread either didn’t read or didn’t understand the point of the criticism. It’s not (primarily) about Apple’s AI capabilities; it’s about showcasing something that clearly doesn’t work the way they presented it.


Also, please use paragraphs in your post for better readability.
My opinion wasn’t just on the article but also the comments about the article. Furthermore it was not primarily about Apple showcasing some that didn’t work or wasn’t ready, because Apple has always done that. Need I mention Lisa, the Newton, the original iPod, the iPod touch, the iPhone, the MacBook with Touch ID. I read and clearly understand the criticism, I just don’t have a memory that goes back a year or two. Furthermore using paragraphs or no paragraphs, I articulated my point. Enjoy your day.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.