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John Gruber Says 'Something is Rotten' at Apple
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Anyone not on Craig’s team most likely ignored him (or was instructed to ignore him)z
As is normal in corporate settings, you get told to sit down and stay in your lane when you voice your opinion that goes against the grain and isn’t applicable to your department.
Please show me these news media appearances by Gruber disparaging Apple’s forthcoming announcements.
Scripted
Every WWDC since covid has been heavily scripted, edited and polished they feel unreal and out of touch.
Every WWDC since covid has been heavily scripted, edited and polished they feel unreal and out of touch.
There is much about Apple now that I dislike, and for sure AI and Siri are egregious failures for which heads should roll. But I am afraid to say it IS about money. Companies like Apple exist solely to make money. Tim Cook's job is to make money for the shareholders. It is all about the money. You may not want it or like it, but it does not change the reality.
The choices made after the Steve Jobs era led to this … unfortunately Steve is no longer here to save the company again … It happened to IBM . Sony and many more … It is time to revoke Tim Cook before it is way too late. His CFO abilities were exceptional to support Steve effort and creativity but not sure he is the right fit as of today
But they never fixed Maps
Did I say Gruber? Let me find my quote real quick hold on.
Here you go. This is the part I’m guessing you’re talking about. What I was referring to is a news event as in on a television. I can’t link a news broadcast from something I watched on TV. I’m sure if I remembered exactly that broadcast there might be an archive of it somewhere, but unfortunately, I don’t have a photographic memory to tell you exactly what news broadcast it was and what day I watched it. Either way I wasn’t referring to Gruber specifically. If that’s not what you meant, maybe I misunderstood your reply. It’s almost midnight here and I’m not fully awake 😂
Well I’m not exactly sure how this works as Apple Intelligence isn’t a stand alone product but is embedded in the operating systems. Craig was the one who announced it at WWDC. But maybe his concerns were ignored and he had to swallow hard and go along with the final decision.
2 years ago I said:
I laid out the parallels between Steve Jobs seeing the mouse at Xerox PARC and understanding its potential to what became the Macintosh, then Jobs seeing multitouch technology at FingerWorks and envisioning what became the iPhone. Then finally seeing Siri and understanding the future of conversational computing. But he died before he could execute on that vision and Tim Cook is not a visionary and could not see what Steve saw and let Siri languish.
I of course got the usual MacRumors short sighted dismissal typical of that famous iPod thread.
I ended with this:
Yup.
I laid out the parallels between Steve Jobs seeing the mouse at Xerox PARC and understanding its potential to what became the Macintosh, then Jobs seeing multitouch technology at FingerWorks and envisioning what became the iPhone. Then finally seeing Siri and understanding the future of conversational computing. But he died before he could execute on that vision and Tim Cook is not a visionary and could not see what Steve saw and let Siri languish.
I of course got the usual MacRumors short sighted dismissal typical of that famous iPod thread.
I ended with this:
Yup.
Disagree with the premise and conclusion. Most of the consumer-facing "AI" products out there suck. Copilot sucks, badly. Gemini is middling. We'll see what the new Alexa/Claud AI brings, but really, playing music and setting timers, hardly impressive. Alexa can whisper at you; wow, so impressive (not).
Perhaps Apple is taking its sweet-ass time rolling out their assistant, because they know most of these "AI assistants" are useless slop. And that's the truth; if you're even remotely efficient with a keyboard and shortcut toggles, the AI interface slows down users and gets in the way. How many of you have turned off Apple Mail "categories"? That was the first thing I did when it came out: off.
And this is just the kindergarten-level AI assistants for noobs. Get to some real coding tasks, and the LLMs leave a lot to be desired. These models can't even write good code in Z80, let alone Linux, C++, Java, etc.
Apple executives, including the C-suite, were really, really smart to not dump billions into developing an Apple LLM and AI apps no one wants. DeepSeek R1 (and soon R2) has already proved the folly of burning money on this. Llama 3 is open-source. How long until "OpenAI," a misnomer if there ever was, has to flush their model onto the open market too?
I think the slow roll is the way to play this. Didn't MSFT's Nardella say, just last week, the GDP impact of all this AI spending is, thus far, negligible? So how the F is Apple purportedly behind?
Finally, look at the hardware/firmware side. Silicon, the bish that counts. Apple is killing it in speed, efficiency, a new C1 chip/radio, M4 and M5 hardware coming out at a rapid clip. I don't understand this hair-on-fire narrative. At all.
Perhaps Apple is taking its sweet-ass time rolling out their assistant, because they know most of these "AI assistants" are useless slop. And that's the truth; if you're even remotely efficient with a keyboard and shortcut toggles, the AI interface slows down users and gets in the way. How many of you have turned off Apple Mail "categories"? That was the first thing I did when it came out: off.
And this is just the kindergarten-level AI assistants for noobs. Get to some real coding tasks, and the LLMs leave a lot to be desired. These models can't even write good code in Z80, let alone Linux, C++, Java, etc.
Apple executives, including the C-suite, were really, really smart to not dump billions into developing an Apple LLM and AI apps no one wants. DeepSeek R1 (and soon R2) has already proved the folly of burning money on this. Llama 3 is open-source. How long until "OpenAI," a misnomer if there ever was, has to flush their model onto the open market too?
I think the slow roll is the way to play this. Didn't MSFT's Nardella say, just last week, the GDP impact of all this AI spending is, thus far, negligible? So how the F is Apple purportedly behind?
Finally, look at the hardware/firmware side. Silicon, the bish that counts. Apple is killing it in speed, efficiency, a new C1 chip/radio, M4 and M5 hardware coming out at a rapid clip. I don't understand this hair-on-fire narrative. At all.
I got it Siri is absolute hot garbage but is the competition that much better? We’re talking about Bixby if it’s still around Google on android, and Alexa. The last time I saw anyone that did a remotely unbiased comparison Siri did poorly, but it wasn’t like the other ones were that far ahead. This was probably over a year ago though so maybe they’ve improved significantly?
I don’t care about Apple intelligence or Siri. I’m just happy Macs and iPhones come with more RAM because of it.
Greed, arrogance and complacency will be the downfall of Apple and their walled garden. I have a 7 grand “Pro” laptop that I cannot uninstall Apple TV from because Apple want to promote their tv shows. I’m using computers almost 50 years and this is a first, a desktop os with uninstallable crap. I have zero interest in it and never will and to stop me from uninstalling on a “Pro” machine is beyond the pale especially when I can even on a phone. Rest assured it’ll be the final Apple pc I ever have.
The Chinese are blowing the iPhone hardware away with super fast charging, 1” type camera sensors etc, while my 16 Pro Max crawls along. Apple could no doubt put this stuff in, but instead they’ll hold back and nickle and dime every last bit so as to maximise their profits. The keyboard is pathetic, gesture navigation is pathetic, the lack of any browser other than Safari based engines is pathetic, the cameras are outdated, the list goes on and on.
I will never purchase another iPhone again, why would I when its Iron Age compared to the alternatives. Why when Apple outright lie as to what features will be on the phone. They peddle mediocrity for a premium and their word is worthless, the emperor has no clothes.
The Chinese are blowing the iPhone hardware away with super fast charging, 1” type camera sensors etc, while my 16 Pro Max crawls along. Apple could no doubt put this stuff in, but instead they’ll hold back and nickle and dime every last bit so as to maximise their profits. The keyboard is pathetic, gesture navigation is pathetic, the lack of any browser other than Safari based engines is pathetic, the cameras are outdated, the list goes on and on.
I will never purchase another iPhone again, why would I when its Iron Age compared to the alternatives. Why when Apple outright lie as to what features will be on the phone. They peddle mediocrity for a premium and their word is worthless, the emperor has no clothes.
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Are we truly missing out on much? The reputation of Gemini isn't very high in the Pixel world of things, and as someone who does have Gemini Advanced, it's next to useless. Claude and ChatGPT Free beats it out all the time.
Also blatant inability to answer anything remotely political means Gemini is probably less useful.
Also blatant inability to answer anything remotely political means Gemini is probably less useful.
Very sad... Steve Jobs would be ashamed! Hope someone with authority investigates this and makes Apple great again.
I relentlessly criticize Gruber at times but I have to throw him a bouquet on this one
It's a refreshing take and I applaud him for it.
It's a refreshing take and I applaud him for it.
Apple mislead a lot of people. Now, if this was a situation where we found of about this more advanced Siri through leaks then I’ll give Apple the benefit of the doubt. But to create ads, show a demo and push AI so much…and not deliver all that you showed us…not cool Apple.