And for those there are the 7s and 7s plus offerings.
This sets a terrible precedent.
For the first several years of iPhones, each year the old models would cascade down a tier and the new model would be introduced, but the price points would remain the same for the different storage options.
Apple even used to make a big thing about it in the presentations, "so you've seen the new iPhone with all of these new, fantastic features but it will be available at the same price of XXX"
I've been in the fortunate position to pick up the top storage flagship device when it's been time to change, but I would always know exactly what I'd be paying during this time period.
In addition, the money I'd make from selling my old iPhone would always easily cover any initial payment on the new one
For the past few years, this model has changed and the prices have marginally increased.
This would take it to a whole new level, however.