It is quite absurd IMO the rumor has gone from a steady "iPhone 8 could start over 1000 dollars" to "I wish it was starting at 1500" A speculated 50 percent increase from bordering on an amount people might not object to if they see the value in the additions Resell value will be GARBAGE too. I know phones aren't investments but you will definitely be throwing money to the wind if you're an "every year"er In resell Unless of course you really want 2017 escapism that badly, lol What I'm wondering is what will justify the cost? Of course we don't know but an OLED screen? Trimmed bezels? An extension of the jet black, glossy theme, taken to new heights? How is 1500 needed for any/all of that?