John Gruber is also a hack of a writer.
I like his reviews and he can be insightful with Apple and his experience over the years, but this article...Not so much.
John Gruber is also a hack of a writer.
The 7 and 7 plus would as usual cascade down a tier, and the 7s and 7s plus would take their place, with better processor etc. The "8" would rather be like the Apple watch Edition, for those who want something different. AND with this higher price Apple would solve the problem that the new technologies present in this new model will perhaps not be available in sufficent numbers for all people wanting a new iPHone.
1500 isnt too bad for the phone pro or whatever its called. Im sure there would exclusive features.
1500 isnt too bad for the phone pro or whatever its called. Im sure there would exclusive features.
I'm a big Gruber fan, but this is probably the most ridiculous thing he has ever written. Nobody wants the redesigned iPhone to start at $1500.
https://daringfireball.net/linked/2017/07/03/kuo-iphone-2017-touch-id
$1500 is fine. This is not intended to be the phone most people buy. This is the halo device to draw attention before you buy the model you can actually afford from apples wide range of price points.
Apparently we wouldn't know exactly what the iPhone is going to be. But considering having either 64 gb or 256 gb (per rumor) it might lead to 1000 at the least and knowing Apple to increase the phone price for the hell of it, and Apple care. If high tier wireless charging is exclusive...well...then...add that.Like what? The iPhone already has less features than many of the Android Flagships. The Note 7 had wireless charging, reduced bezels, and a Iris scanner and this year Apple will bring that to their pro phone and share 700 dollars more? What else are they going to add? OLED? Already in Samsung devices.
$1000 for a pro model okay sure. The 7 Plus is already 1000 in its maxed form so a 1000 iPhone pro isn't out of the world. But what would justify the extra 500 dollars based on the rumors? Nothing.
Gotta add Apple care and 256 gb. But Apple is known to increase the price regardless.I love iPhones, much more than any other phone but how can 1500 be 'not bad'? That's over $600 more than the S8+. No doubt it'll be great and it has iOS which for me is a major factor for me buying iPhones, but come on.
That's a ridiculous price whether it brings new features or not. I wouldn't want anything other than an iPhone but Apple don't exactly bring out game changers every year, do they? Really can't see them including some amazing new tech nobody's ever heard of to justify a silly price.
The average person is simply not going to be able to afford it, which will make it all the more attractive to those of us who can afford it.I'd guess the market, the market being us, would respond by opening our wallets.
Exactly. What is going to happen is that people who have the cash and want the bleeding edge of technology will pay the price. The average Joe can't so they will stick with the lower tier phones. The AMOLED displays are in short supply so they can price them higher and the people who want them and can afford them will pay more for them.Apple has to space the pricing a few hundred dollars apart otherwise why would people by a 7S
You seem to ignore the fact that most consumers will want the redesigned iPhone. You really think most consumers will be okay once they find out that the model they really want is absurdly expensive? That's an obvious no.
I think he is correct that Apple is going to have 2 tiers of products - the lower tier for the iPhone 7s/7s+, which will be the typical pricing - and a premium tier for the iPhone Pro/X/Edition, which will be priced as a luxury product.
The average person will not be able to afford the premium tier and that will make it even more desirable for those of us who can afford it.
[doublepost=1499210502][/doublepost]The average person is simply not going to be able to afford it, which will make it all the more attractive to those of us who can afford it.
[doublepost=1499210896][/doublepost]
Exactly. What is going to happen is that people who have the cash and want the bleeding edge of technology will pay the price. The average Joe can't so they will stick with the lower tier phones. The AMOLED displays are in short supply so they can price them higher and the people who want them and can afford them will pay more for them.
Anyone who thinks this is absurd is out of touch and not looking at the current product line.
The current 7+ tops out at $970 and the "7S+" will likely keep the same price point.
For the 8/Edition/Pro to be meaningfully differentiated from the 7S+ then the price will have to be a lot more then $1000.
Furthermore, if apple is having issues with volume production of the more advanced and ambitious model a higher price allows them to control demand such that it doesn't so far outstrip supply as to make them look bad.
$1500 is fine. This is not intended to be the phone most people buy. This is the halo device to draw attention before you buy the model you can actually afford from apples wide range of price points.
. . . . They'd be forcing lots of loyal customers who upgrade every year to 'make do' with a lesser model, which will already be a high price to pay.
Really?
You are out of your mind if you think Apple is making the redesigned iPhone start at $1500 this fall.Basic marketing. You think most people buy the corvette or CTS-V or S600 or M5? Or do they become aware of the brand and product through them and then buy a related downmarket product?
Do most people fly first class? They sure show first class in every airline ad though don't they? Doesn't seem to hurt the airlines ability to fill seats.
Etc etc.
Nobody wants the redesigned iPhone to start at $1500.
You seem to ignore the fact that most consumers will want the redesigned iPhone.