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John Ternus is Now Apple's CEO

Skylar. said:
Two separate departments by the way. The M series of chips came out during the "rainbow brand" era and are one of the most innovative things Apple has ever done. You don't like the rainbows? Don't buy the watch bands or use the wallpapers. Easy as that.
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There’s also the fact that rainbows are as much a callback to the rainbow Apple logo as supporting Pride.

It would be extremely dumb for Apple to give up on rainbow branding, because that would be giving up on a huge chunk of Apple’s ( and Steve Jobs’s) own branding legacy.
 
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In no place does Apple refer to Cook’s position as executive chairman. I’m surprised how often this mistake has been made in coverage of this here. All of Apple’s PR pages and their governance documents consistently refer to it as chair. @arn
 
It'll be fun in a year when all the people who hate Cook will pivot to hating Ternus and start saying "Tim Cook Would Never".
 
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And so it begins.
For all the incessant doom and gloom that's weirdly en vogue around here, Apple is ridiculously well-positioned for a pretty remarkable next chapter. Feels like the right time for a new page. All the best to John and team. Let's get after it!
 
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I think Tim did good. You can argue that he was an accountant and that "Apple didn't innovate" during his reign but that's just wrong. We got a lot while he ran the show. You can argue all you want about recent price hikes but no-one could have prevented those in today's climate. Very much under appreciated if you ask me.

Show me someone who never failed at anything and I'll immediately show you someone who never did or tried anything.

I can only imagine that being the CEO of a company like Apple comes with more headaches than we are aware of, so I can only imagine today being a weight lifted off his shoulders - even though he is still at Apple in a different role.

From a non-shareholder (who wishes he was): thanks Tim.
 
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Apple's product pipeline for the next few years is pretty much settled, so it'll take quite a while to be able to spot things that Ternus very clearly put into place. I'd argue that Tim Cook's era didn't get expressed in hardware until the Watch debuted in 2014, as it was understood that that product was hardly in the conceptual stages when Steve was still around.

Still, if Vision Pro gets killed off in the next year, that could probably be traced directly to the new CEO. I'll be looking for course corrections like this.
 
ArtOfWarfare said:
What changes now? If John decides to shift priorities at Apple in a big way, how many years until we see Apple introducing products that never would have happened under Tim?
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Ternus was already in charge of the hardware so anything you're seeing come out now has gone through his hands. And while Tim Cook only recently revealed his pick publicly, I'm sure the choice has been made for a lot longer and Cook wouldn't have chosen John Ternus without giving him key decision responsibilities in recent years.

As for what's next, Apple notoriously has long product pipelines. The iPhone 20 has been in development for a few years at least and still has a year to go, the iPhone Ultra for more than that. A new CEO can make course corrections but new products under development on his watch exclusively will be be years away, and even then Tim Cook will still have a hand in it as Board Chair.

What we will likely see is a return to a focus on hardware and the wonder of small details because Ternus will take pride in those things and will want to highlight them.
 
TruthAboveAllElse said:
In no place does Apple refer to Cook’s position as executive chairman. I’m surprised how often this mistake has been made in coverage of this here. All of Apple’s PR pages and their governance documents consistently refer to it as chair. @arn
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Ummm….
IMG_0120.png
 
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GMShadow said:
It'll be fun in a year when all the people who hate Cook will pivot to hating Ternus and start saying "Tim Cook Would Never".
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I don’t know if it’d be fun, but it is extremely likely.

Apple is a very big company, but they are only one company. It really can’t provide enough raw material to keep a community, and influencers, YouTubers, reviewers, pundits etc with enough content to sustain themselves with hating/griping/vonpaining.

Hating, griping and complaining is what always fills the empty spaces online when there is no actual news it new content.
 
BeatsByTim said:
What does this mean? Apple has always used rainbows in their marketing.

Are you talking about the pride stuff? Because if so, lol why does that bother you?
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Maybe instead of virtue signaling for Africans and homosexuals we can get something more patriotic for Americans that don't use their skin color or sexual preferences as their identity? It is an American company after all.

I think Apple has made 3 accessories that could be considered patriotic.

1) 2013 there was a 4th of July iPhone case
2) 2016 Rio Olympics woven nylon band with a US version
3) 2021 International Collection Sport Loop with a US version

Those bands were a part of a collection and not just made for US patriots. So one accessory was made out of pure patriotism?

I'm not going to tally all the ProductRED, Pride, or Black Unity...
 
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Well, he's proven he can get the job. Now, he has to prove he can do the job.

We'll see.

We have to give him a chance and try to forget the debacle of the $999 display stand announcement. Even though it is the only thing most of us know him for.
 
jooish said:
Maybe instead of virtue signaling for Africans and homosexuals we can get something more patriotic for Americans that don't use their skin color or sexual preferences as their identity? It is an American company after all.

I think Apple has made 3 accessories that could be considered patriotic.

1) 2013 there was a 4th of July iPhone case
2) 2016 Rio Olympics woven nylon band with a US version
3) 2021 International Collection Sport Loop with a US version

Those bands were a part of a collection and not just made for US patriots. So one accessory was made out of pure patriotism?

I'm not going to tally all the ProductRED, Pride, or Black Unity...
Click to expand...
Maybe patriotism doesn’t sell?
 
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Not sure he could be worse than Tim. Jobs clearly didn’t want Apple to think first about innovation when he appointed him. I’m glad he is gone.
 
swingerofbirch said:
Well, he's proven he can get the job. Now, he has to prove he can do the job.

We'll see.

We have to give him a chance and try to forget the debacle of the $999 display stand announcement. Even though it is the only thing most of us know him for.
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The stand really was mismanaged. I think that, more than anything else, is why live events are a thing of the past.

And the weirdest thing about it was that selling the XDR Display without a stand as standard was a good idea.

But they just clearly signal why. They could have just stressed that this is a professional grade monitor to complete with reference monitors at a much lower price, and so is standardised to VESA.

Then release the stand on the Apple online store with a press release and as little fa dare as possible.
 
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