This would have been very exciting to me not too many years ago, but for some reason I feel underwhelmed. I think over time I have come to appreciate the design changes that irked me originally. I was very disappointed when the iPhone 6 introduced the camera bump. But back then I was going caseless. Now I use a case, and because the iphone is so thin then the case itself compensates for the camera bump without the entire profile being even wider. We could always use a better battery, but I'm not sure any battery will be enough until the next technology comes along to replace lithium ion to take it leaps further instead of incrementally further.
I've never had one of the notched phones; I'll be likely getting my first one in a 13 Pro, maybe. But the notch doesn't really bother me. I'm not quite sold on the hole punch as better than the notch.
I also miss the "S" branding. I preferred getting the S versions to the regular versions. They felt like they were the most stable version of their design. I've also not upgraded earlier than two years, so I've not worried that, say, the 6S was only slightly better than the 6, or whatever.
Besides, this is all small potatoes compared with what the REAL surprise is: the iPhone 14c. An unapologetic return to the plastic-over-steel chassis, this time thick enough to swallow the camera bump (since I won't want a case anyway). The grippy plastic, the comfortably rounded corners. Put an iPhone 13-class chip in there, because I'm not greedy (though I would love the 13 Pro camera instead of the 13). I would buy one on day one, in blue.