Jonathan Ive Discusses Steve Jobs and Apple Watch in 'The New Yorker' Interview

Discussion in ' News Discussion' started by MacRumors, Feb 16, 2015.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple design chief Jonathan Ive has been interviewed in an exhaustive profile with The New Yorker, in which he discusses a number of topics ranging from Steve Jobs to the Apple Watch.

    The interview provides a rare glimpse inside Apple's design studio at Two Infinite Loop at its Cupertino headquarters, as Ive shares some of his experiences working at Apple over the past few decades.

    The iconic designer recounts how Jobs visited Apple's design studio upon returning to Apple in 1997 and quickly bonded with Ive, solidifying a longtime friendship between the two.
    Ive also claimed that the Apple Watch was conceived soon before the passing of Jobs, who died in October 2011 following a lengthy battle with a rare form of pancreatic cancer. Apple CEO Tim Cook added that Apple was looking at multiple categories of products at the time and thinking about which ones to do.
    Ive went on to discuss how he believes that, while millions of people may be willing to use an iPhone that looks the same as others, the same mindset does not carry over to a wrist-worn device like the Apple Watch. Ive recognized a need for the Apple Watch to be highly customizable, with different sizes, watch bands and different alloys of aluminum, stainless steel and gold.
    The full-length interview goes into further detail about Ive's design philosophies that went into creating the Apple Watch, alongside some interesting anecdotes and excerpts from other Apple executives such as Tim Cook, Bob Mansfield and Jeff Williams.

    Article Link: Jonathan Ive Discusses Steve Jobs and Apple Watch in 'The New Yorker' Interview
  2. Santabean2000 macrumors 68000


    Nov 20, 2007
    I wonder how long Ive will stay at Apple. Can't say I'm lining up for Apple Watch for G1, but the potential is there for future iterations.
  3. viorelgn macrumors 6502


    Sep 16, 2013
    Thanks for pointing me to articles like these; it’s not like I gander through the entire Internet on a daily basis, on the lookout for articles like these. Oh, and what are those notebooks? I’m sure Apple can make them thinner ¡ (speaking of thinner, whassup wit da fat iPhone?
  4. SteveJobs2.0 macrumors 6502a

    Mar 9, 2012
    He will stay as long as he can. Nowhere else would he be paid as much as as he is at Apple despite some very questionable design decisions.
  5. Chad-VI macrumors 6502


    Mar 31, 2014
    Well, that's interesting:eek:
  6. jmgregory1 macrumors 68000


    Jun 24, 2010
    Chicago and a few other places around the world
    The problem with getting into a fashion product, like watches, is exactly as Ive himself is noting - you not only need to have lots of options, but the thing he's not stating is that you have to change those options often.

    The good thing about watches is that once you nail down the internals, change can just be made to the outward appearance. I still don't see the Apple Watch as a game changer, certainly not in the same way I saw the iMac, iPod, Macbook Air, iPhone, iPad. Those things were obviously going to be big hits because they changed the conversation in the market.

    I can't help thinking about the 1960's and early '70's tv and movie depictions of communication devices that so often were wrist-worn devices. It just does not seem to me, to be a natural thing to talk to your wrist or do anything other than the occasional glance. I'm a huge watch fan, love my Seiko automatic that I've worn daily for the past 9 years and plan to keep wearing for at least another decade. But Apple is not convincing me that I should want, let alone purchase, an Apple Watch.
  7. maflynn Moderator


    Staff Member

    May 3, 2009
    I disagree, I think he can go anywhere he wants - I think any company will give their eye teeth for him.
  8. MacFather macrumors 6502a


    Mar 16, 2012
    I would like to hear Steve Jobs's opinion on this matter.

  9. Steve121178 macrumors 601


    Apr 13, 2010
    Bedfordshire, UK
    It's not all about money. Hard as that is to tell some Americans.


    You might have to wait a while for a response...
  10. sdz macrumors 6502

    May 28, 2014

    Such an awful design. Protruding camera and those antenna bands :confused:
  11. Glideslope macrumors 603


    Dec 7, 2007
    A quiet place in NY.
    Also, quite possibly their 1st Born as well. Design is or is not innovative, questionable in the eye of the critic, and most definitely subjective. He will stay at Apple as long as Tim let's him be himself in the back row of the event. Mark Newsom's hiring was very helpful for Jony's state of mind. :apple:
  12. DakotaGuy macrumors 68040


    Jan 14, 2002
    South Dakota, USA
    Mr. Ive look me straight in the eyes and tell me you didn't introduce a 5.5" iPhone Plus in direct response to what Samsung did.:)
  13. AppleScruff1 macrumors G3


    Feb 10, 2011
    Think Different, now everyone's the same. 1984 is here.
  14. WannaGoMac macrumors 68020


    Feb 11, 2007
    I still don't get why I want/need a "smart watch" Maybe one day if it can replace the smart phone completely, otherwise I look forward to Apple showing me why I have to get this (or any) smart watch...
  15. the8thark macrumors 68040


    Apr 18, 2011
    I think the concept is amazing. I really like the idea of a smart watch.
    The downside to me is it being tethered to your iPhone in your pocket. I don't think the tech is there to cut the rope and have a fully on it's own functioning smart watch. But once that day comes, sign me up for an Apple Watch.

    Of cause on that day the Apple Watch will become a PC. A computer with no intermediate device required (like an iPhone in this case). And it will join the iPad, iPhone and many other products that are the changing face of PCs.

    Post PC is ********. The PC will live on. Just now we have new types of PCs. iPads, iPhones are PCs. And one day the Apple Watch will become a PC (when it's iPhone reliance is gone).
  16. Jsameds, Feb 16, 2015
    Last edited: Feb 16, 2015

    Jsameds macrumors 68040

    Apr 22, 2008
    Personally I'd rather have a better camera that protrudes ever so slightly than a flush one that takes inferior shots.

    With a case on (which most people do anyway, and if you don't then you really should) it renders the problem moot.
  17. szw-mapple fan macrumors 65816

    szw-mapple fan

    Jul 28, 2012
  18. the8thark macrumors 68040


    Apr 18, 2011
    And I think that's a new weakness Apple is having. Apple will always pump out the amazing products. But most of the products we can see a need/want for them. Even if we do not buy them we can see how we would use them. Even the Mac Pro, which I have zero chance of buying any time soon, I can still see what I'd do if I ever owned one, ie imagination.

    But with the Apple Watch, all that is not there. At the moment all I can see is the Watch mirroring the iPhone's screen to the watch. Both tethered together via wifi or bluetooth or whatever. I need to have two devices to make the watch good. An iPhone and the Apple Watch. That's one more Apple device I want to have on my person while I am walking around.

    Apple need to give us a concrete reason as to why we need this item. People do not buy Apple products because they are hip or cool or a fashion accessory even though it might seem so. People buy Apple products because they believe they need them and their lives are incomplete without them. The Apple Watch does not do this yet. Not in product design or in Apple's marketing of it. Maybe in the future it will.
  19. sdz macrumors 6502

    May 28, 2014
    I'd rather have a slightly bigger devices that has more battery stamina and takes superior photos.
  20. Ciclismo macrumors 6502a


    Jun 15, 2010
    Some of the opponents to the smart watch use arguments that seem very, very familiar - just replace "watch" with "phone" and voila:
  21. Jsameds macrumors 68040

    Apr 22, 2008
    Buy a battery case. Both problems solved, and it keeps your phone in good nick too.
  22. Mac Fly (film), Feb 16, 2015
    Last edited: Feb 16, 2015

    Mac Fly (film) macrumors 65816

    Mac Fly (film)

    Feb 12, 2006
    The really interesting parts of the interview is how many times criticism of cars arises from Jobs to Ive to Newson.
  23. mkeeley macrumors 6502

    Sep 18, 2007
    He's so annoying to read, even more so to listen to him.
  24. SusanK macrumors 68000

    Oct 9, 2012
    Me too. Seems like whenever they are about to lay an egg they hide behind Steve.
  25. TMRJIJ macrumors 68030


    Dec 12, 2011
    South Carolina, United States
    Why did you read this article? It is titled: "Jonathan Ive Discusses Steve Jobs and Apple Watch in 'The New Yorker' Interview"
    More Importantly, why did you post that you annoyed by his words? :rolleyes:

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