Jonathan Ive Discusses Steve Jobs and Apple Watch in 'The New Yorker' Interview

Ive needs to be front and centre of the Apple University (or whatever they call it) getting Apple ready for his one day retirement. Jobs you can not replace directly but Apple survived pretty well post Jobs. Post Ive will be a totally different thing. We don't want another Ive exactly but people working with the spirit and knowledge of Ive within them is what Apple needs. Not to ask what would Ive do. But to have the same thought process and way of looking at things as Ive did so even more great Apple products can be made post Ive's retirement.
 
It's so weird because, I mean, life can be so based around the computer. I mean now I'm sitting in front of an iMac, and an Air, and iPhone on a desk, and when I get a message they all go off. Why would I need this on my wrist also? I agree it seems moot with a tether to an iPhone. But maybe what it might do is change our relationship to these other products. I'd absolutely hate to have to pay a cellular plan for my watch, but it would be great if it could have a dual sim matched to your phone or something and just come off of that plan. Because really it should be good enough that you leave your phone at home. Run to the shops, grab the keys and wallet and go. Watch will tell u anything u need till u get back. But, it will be interesting to see what app developers do. I'll buy one when its waterproof and has a sim.
 
Still can't believe people who believe the pretruding camera to be 'bad design'.

Would it be a better design to have a fatter than required case? No

Would it be a better design is they crippled the camera and reduzed it's thickness? No

The case is the optimal thickness, and so is the camera. Any design other than a pretruding camera is riddled with compromises.

Good design is honest, unapologetic and is born of functionality.
 
MacFather said:
I would like to hear Steve Jobs's opinion on this matter.


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The camera bulge?

He would have either made the phone thicker, and filled the extra space with battery, or done what Apple did. The third choice, make the camera thinner and therefore worse, seems a very unlikely choice.

And looking at the iPod touch 5, with its camera bulge, Steve Jobs didn't seem to mind them.

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Matt Leaf said:
Why would I need this on my wrist also? I agree it seems moot with a tether to an iPhone. But maybe what it might do is change our relationship to these other products. I'd absolutely hate to have to pay a cellular plan for my watch, but it would be great if it could have a dual sim matched to your phone or something and just come off of that plan. Because really it should be good enough that you leave your phone at home. Run to the shops, grab the keys and wallet and go. Watch will tell u anything u need till u get back.'
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This seems to be the main complaint. 'If it can't replace my phone, what good is it?'

There must be value there or it would not get released - no one at Apple wants the first 'post-Jobs' product to flop.

It will add functionality to your phone. The iPod didn't stop people storing/ripping/buying/managing music on their computers, but added something new.

Whether the Watch has enough value to catch on will be facinating to see.
 
Santabean2000 said:
I wonder how long Ive will stay at Apple.
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I would expect him to stay until he retires. My understanding is he's the freest person at Apple, free to design whatever he wants, free to veto whatever he wants. He has near limitless amounts of resources at his disposal. He's allowed to work with whomever he wants. I don't know why he would ever leave.
 
the8thark said:
I think the concept is amazing. I really like the idea of a smart watch.
The downside to me is it being tethered to your iPhone in your pocket. I don't think the tech is there to cut the rope and have a fully on it's own functioning smart watch. But once that day comes, sign me up for an Apple Watch.

Of cause on that day the Apple Watch will become a PC. A computer with no intermediate device required (like an iPhone in this case). And it will join the iPad, iPhone and many other products that are the changing face of PCs.

Post PC is ********. The PC will live on. Just now we have new types of PCs. iPads, iPhones are PCs. And one day the Apple Watch will become a PC (when it's iPhone reliance is gone).
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There's a great clip of Steve Jobs saying they're not PCs. Just because something has a microprocessor inside does not make it a PC. He had a point - if a fridge had a microprocessor inside would you call that a PC?

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the8thark said:
Ive needs to be front and centre of the Apple University (or whatever they call it) getting Apple ready for his one day retirement. Jobs you can not replace directly but Apple survived pretty well post Jobs. Post Ive will be a totally different thing.
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How long will this go on for?! Apple will eventually fade away, but I hope between now and then we won't have
'Post-Ive, they're in trouble'
'Post-Tim, they're in trouble'
'Post-Eddy, they're in trouble'
Etc etc.
 
SusanK said:
Me too. Seems like whenever they are about to lay an egg they hide behind Steve.
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Not only do I not mind i, I personally kind of like it because it looks like a real camera with the lense sticking out. Galaxy s4 and s5, nexus 5, and some other OEMs have them and I honestly think apple did nicest job

Disclaimer: Im a big fan of both operating systems, despise Samsung, but love vanilla android and Sony air that matter, currently have a z3
 
sdz said:
Such an awful design. Protruding camera and those antenna bands :confused:
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The phone has reached the too thin level for me. Along with the round corners, it feels like holding a fish. Flat sides and just a bit thicker is how I like my <dramatic pause> phones. ;)
 
ArtOfWarfare said:
I would expect him to stay until he retires. My understanding is he's the freest person at Apple, free to design whatever he wants, free to veto whatever he wants. He has near limitless amounts of resources at his disposal. He's allowed to work with whomever he wants. I don't know why he would ever leave.
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I for one think he's there because he likes it, and if Apple is okay without Steve Jobs, I think they'll be fine without Ive as well :)
 
MacFather said:
I would like to hear Steve Jobs's opinion on this matter.


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Remember how people reacted to this?

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That date could be either they're skipping this week due to the U.S. holiday or they publish a week ahead of time. It's not unusual for publications to do that here.

Nice interview and ha ha, he designed the jagged lightsaber blade for the baddie in the next Star Wars. :)

I wonder if he'll receive an on screen credit for that.

I am not a watch person so that's one Apple item I'll pass on.
 
TMRJIJ said:
Why did you read this article? It is titled: "Jonathan Ive Discusses Steve Jobs and Apple Watch in 'The New Yorker' Interview"
More Importantly, why did you post that you annoyed by his words? :rolleyes:
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Because....drama.
How else do you get drama if you dont post! :D
 
sdz said:
Such an awful design. Protruding camera and those antenna bands :confused:
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Normally I wouldn't feed the trolls, but I can't resist this one. OK, how about you post your alternative design for the iPhone 6? Just sketch it out, on paper, with a front / back / side view. Don't forget measurements. Then take a picture and post it here, then we can all have a good laugh when it's either (a) the same as the iPhone 6 but with no bands and a bit thicker so the camera doesn't protrude (i.e. no different at all, really), (b) basically the same as an earlier iPhone or another phone on the market or (c) as ugly as sin. Alternatively, post another industrial design you've done for another product. Go on, we'll wait.
 
It would seem to me that Steve is being used as a tool for marketing Tim's "exciting watch he cannot live without".
 
sdz said:
Such an awful design. Protruding camera and those antenna bands :confused:
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+1

I totally agree. I was holding up my old iPhone 5s next to my iphone 6 and I thought Wow! This 5s is a very nice looking iphone! When I glanced back at my iphone 6, I threw up in my mouth a little bit. :confused:
 
Jsameds said:
Personally I'd rather have a better camera that protrudes ever so slightly than a flush one that takes inferior shots.

With a case on (which most people do anyway, and if you don't then you really should) it renders the problem moot.
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Please don't tell me that I should have a case on my phone. I don't want a case. If you can show me real evidence why the protruding camera is technically superior to a flush camera I may reconsider my opinion. But until then I will assume that Jony Ive is suffering from design anorexia. Worst single design flaw on any iPhone since the deeply recessed headphone jack on the early model. Period.
 
From the article.

A few years ago, Ive and his colleagues assessed each prototype size of the future iPhone 6 by carrying them around for days. “The first one we really felt good about was a 5.7,” he recalled. “And then, sleeping on it, and coming back to it, it was just ‘Ah, that’s way too big.’ And then 5.6 still seems too big.” (As Cook described that process, “Jony didn’t pull out of his butt the 4.7 and the 5.5.”)
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Headline could have read - Contrary to popular belife Apple products don't just appear magically out of our butts haha

though Tims comments could be turned into a humorous meme which could be the point of the childish writers choice of wording?
 
BCWorld said:
+1

I totally agree. I was holding up my old iPhone 5s next to my iphone 6 and I thought Wow! This 5s is a very nice looking iphone! When I glanced back at my iphone 6, I threw up in my mouth a little bit. :confused:
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I, personally don't mind the bands. They don't wow me, but I could see why someone might find them attractive. However, that camera. OMG.
 
There will be a day when a smart watch will be as much a necessity as a smart phone. Until that day arrives it will be a luxury item until it and the world it has been intended to support (Internet of things) develops to that point. I hope the day never comes where a gvt mandate forces one of these wrist devices on every man, woman and child...but it wouldn't surprise me.
 
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