Jonathan Ive Discusses Steve Jobs and Apple Watch in 'The New Yorker' Interview

[SpiderDude]

Err

Still can't believe people who believe the pretruding camera to be 'bad design'.

Would it be a better design to have a fatter than required case? No

Would it be a better design is they crippled the camera and reduzed it's thickness? No

The case is the optimal thickness, and so is the camera. Any design other than a pretruding camera is riddled with compromises.

Good design is honest, unapologetic and is born of functionality.

My no-drive crappy speakers soldered RAM overheating but EXTREMELY THIN (OMG it's gorgeous) iMac begs to differ...

 

[Santabean2000]

It's his own choice, though. He picks to be pulled in those directions. It doesn't have to be all or nothing - he's free to sever individual ties he doesn't want anymore.

True. But I wonder if he feels am increasing obligation now that he's the man at Apple; Steve is gone.

 

[D-Dave]

Personally I'd rather have a better camera that protrudes ever so slightly than a flush one that takes inferior shots.

With a case on (which most people do anyway, and if you don't then you really should) it renders the problem moot.

So what you are saying is that the design of the phone does not have any meaning because it should always be kept in a case???
Sounds a little silly to me but for fun sakes lets follow that logic:
"Device should only be carried/used in a case..."
leads to
1. "Backside of the Device does not matter designwise as it is covered by case anyway"
2. "Thickness of device is not important , only thickness including a case is"
results in Questions
1. Why then bother to use metal backside (and different colors) and by doing so greatly reducing radio efficiency, lets just use plastic...that lasts just as long in a case...
2. Maybe it is a better idea to build a device that does not need a case to withstand the enourmous pain of being carried in a pocket...and by doing so you can also magically let the lens stay flat on the backside and (I know it is a dreadfull thought) even increase batterylife...

Nah, lets forget this post, logic does not compute well with design

 

[dxstewart]

This was a long read, but it was so worth it.

 

[tomegun]

I totally agree on price. Once it's under $200, I think the potential market gets much bigger. It's a nice accessory for your phone. It should be priced accordingly.

As for fitness trackers, I honestly don't think most people care. Who has time to accumulate and download and make sense of all this pretty much useless/narcissistic data? They've been around for years and remain a niche market. I do think there's a market for health-related wearables, but such a product needs many more sensors and probably still only appeals to a relatively small group of people.

I will tell you who should care...we should care. Go to a public place, stand and watch people and you will realize that as a country we (Americans) are fat. There are several fad diets, but the key to losing weight is knowing what food will individually allow a person to lose weight, knowing how much you weigh daily (smart scales) and knowing how much you are moving (fitness trackers). Oh, and the first thing is the person must be fed up with being the way they are. I say this from first hand experience. I just moved ~10,000 steps today, didn't eat too bad and I weigh 20+ pounds less than I did 8 months ago. With the amount that I move, if I was more disciplined with my food I couldn't avoid losing weight. As it is, I can control my weight based on movement, diet and knowing how much I way at the same point in my morning routine every day.

I know I'm ate up about this, but I was someone who was fed up with how much I weighed because it wasn't how I was growing up and it didn't feel good for my lifestyle. I was not obese, but now I am within my normal BMI.

 

[FieldingMellish]

The majority of those glued to computers or other similar tech are sedentary and have bad posture. Some get worked up about having to do more mouse clicks than they deem necessary. This fact dooms the Apple watch as a fitness tracker. Because the fit get fitter while the fat get fatter.

 

[7thson]

I finally got around to reading this. I sympathize with the man for all the burden of responsibility he carries, but he chooses to. I think he should leverage himself to not have to speak in front of tv cameras, if it really is that uncomfortable for him, and I believe it is based on what I saw after the Apple Watch was unveiled. It's tough being a SVP, so maybe he needs to redefine his responsibilities to avoid camera time. It certainly doesn't help Apple having a camera shy, or just shy, Jony looking uncomfortable at an Apple event, fidgeting nervously. There are plenty of other more charismatic VP's that can do this without staring at their shoes.

 

[Shacklebolt]

It's not all about money. Hard as that is to tell some Americans.

It is and it isn't. There article mentions that Johnny Ive is very aware of how much his departure would cost Apple investors. AAPL currently has a $750 billion market cap. The day Ive announces that he's leaving, that takes a 10 percent hit, easy.