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Jony Ive and Marc Newson Discuss Design, Obsession With Perfection in New Interview
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This is an ugly camera. Disgusting! 
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Well considering how this is what they do for a living and how they get paid for it too, I'd say yeah, it is important to them in their life.
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Well considering how this is what they do for a living and how they get paid for it too, I'd say yeah, it is important to them in their life.
Ever have one?
"That" Ive, designed Leica looks terrible to a photographer. Or are you saying "ignorantly" that ALL Leicas are"pretty terrible" in a photographers eye?
If you are insinuating that latter, obviously you must really like your Rebel Ti2 & Soligor Zoom lens Or are you just mad that you could never afford a Leica, let alone an extra lens?
"That" Ive, designed Leica looks terrible to a photographer. Or are you saying "ignorantly" that ALL Leicas are"pretty terrible" in a photographers eye?
If you are insinuating that latter, obviously you must really like your Rebel Ti2 & Soligor Zoom lens Or are you just mad that you could never afford a Leica, let alone an extra lens?
Hey I'm kind of joking. But I'm also not. People think that Tim's lunch with Icahn on some stock buybacks is a distraction from Apple's core activities. I can assure you that this camera was 10 times more distracting as it seems to have been the focal point (after iOS7, and a distant second, I assume) of Ivy's artistic endeavors for the year. Obviously Apple has many people. However it seems that Ivy spent a ton of time on this camera.
Again, I say at best it was good practice.
So much for design being about how things work
This reminds me of gray colored text. Hard do read, but loved by designers.
This reminds me of gray colored text. Hard do read, but loved by designers.
Putting Jony in charge of iOS7 design was a moronic move. Interface design is a completely different beast from hardware design. It doesn't take a genius to see that. They were separate for a good reason.
Miss the Phone look and usefulness
Although iOS 7 has some good things, it's troubling that they ruined the phone interface and look/feel. Sorry Mr. Ivy, but the "old" iOS phone could be easily read in day or night and much easier to use. Please stop using "white" everywhere in your interpretation of what iOS should be. I agree with a coworker who commented on "upgrading" to iOS 7, "everything is too white"
Although iOS 7 has some good things, it's troubling that they ruined the phone interface and look/feel. Sorry Mr. Ivy, but the "old" iOS phone could be easily read in day or night and much easier to use. Please stop using "white" everywhere in your interpretation of what iOS should be. I agree with a coworker who commented on "upgrading" to iOS 7, "everything is too white"
Know what? It would take me even MORE hours to do something that good. So why are we quantifying it's goodness or relevance with hours? Sometimes you come up with something good right off the bat. And other times, it's near impossible.
These comments are honestly sad. People still complaining about icons as if they'll never be changed. People complaining about the camera's design as if all that mattered was appearances (and as if they've actually used it). What gets me most is how people are criticizing how Ive describes how much attention he pays to his work and people translate it to conceit?? I dare someone to give me an industrial designer who currently designs products with the success and impact Jony's work has brought.
The only people that need to get over themselves are these commenters.
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Moronic? Let me tell you right now, the old interface did nothing for Apple. Jony's hardware designs however did. And with those designs come design language- the only moronic thing was to continue using that inconsistent UI. And who better to change that than the designer himself.
The only people that need to get over themselves are these commenters.
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Moronic? Let me tell you right now, the old interface did nothing for Apple. Jony's hardware designs however did. And with those designs come design language- the only moronic thing was to continue using that inconsistent UI. And who better to change that than the designer himself.
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and hey, if you want to buy last years laptop just buy the current MacBook Pro.
They're in no rush to update it.....
Oh Apple....pick up your game.
They're in no rush to update it.....
Oh Apple....pick up your game.
Ok, the green felt had to go. Maybe even the leather stitching (I personally like it). But as far as the look of iOS before 7, everything else was spot on. And while the flower-power iMac was a bit much, the other colors we're refreshing in an era of beige rectangles.
It is well known that when Steve was around he toned down Ive's designs. Under him, some of the (arguably) most beautiful computers ever were created (iMac G4 was and is my favorite, the cube is close 2nd). While Jony designed away, Steve was the guy that said "um, no" and "yes, but", and even "scrap it, start over".
So we have a definite point of comparison here: Jony with Steve, and Jony without. And in my opinion, Ive's first crack at iOS is far, far uglier and trendier than it's predecessor.
Hell, I like Windows Phone's flat design a lot more than iOS 7. So it's not about flat vs skeuomorphic, it's just good design vs bad.
However, I'll take skeuomorphism over plain text, flat ui design any day. I used to find it fun to turn the virtual pages in the Calendar, I liked the look of the mic in Voice Memos, etc.. So, green felt on Game Center? Bad idea. Replace it with a 3D model of a game controller? Better. Replace it with neon-colored intersecting bubbles? W.T.F.?!!
I can live (and enjoy, for the most part) his hardware design. But software? No. Hell no.
Its pretty. My Mark Newson Ikepod Hemipode watch is still my favorite. Glad to see them partner.
When the main page of your device is nothing but icons, these things tend to matter. When the design of the icons is inferior to it's predecessor, this matters too. When the cycle of change in the company making the device moves at a snail's pace, these things tend to matter. When the design of the previous OS is regarded as one of the most intuitive ever, the OS's appearance tends to matter.
Ive is a great artist, no question. His attention to detail is uncanny. But many here (myself included) are dissatisfied with his first attempt at iOS UI design. We're not whining, we're disappointed. I had high expectations. They were not met. Not even close.
Ive, like many designers, needs someone to serve as a buffer for "pure design" and allow for the introduction of "usability". Steve Jobs was such a buffer (after all, Jony was building/designing Steve's vision for the device, in a way). Based on what commenters here are saying about camera functional design, it is obvious that no such buffer existed when designing this camera. It is thus "pure" design: the mind of the designer gone wild with little to no regard about how it is used.
iPhones, from the get-go, were the absolute opposite: how do we make phones more usable? They just kept getting better and better. But I guess that's what happens when you nail it the first time; people get bored with perfection (I know it wasn't perfect, but it was leaps and bounds beyond what any expected at the time).
Yup, and I'm sorry but if you need 500+ prototypes then maybe you need to get better at designing something in the first place rather than showing off the fact?
Correct me if I'm wrong since I haven't used an iPhone (let alone iOS device) in years. But those devices I used all only gave audible feedback. I can't remember having haptic feedback on my iPod Clickwheel and my several iPhones (last used was 3GS).
While having audible feedback on the iPod was o.K. (you used your earbuds anyway), it was getting really annoying on the iPhone. I still can tell from that over-processed mocked up typewriter sound people are writing in iOS. And I HATE that sound.
Back on topic: There is no haptic feedback on the camera making it barely usable from a photography POV. Audible feedback will bring you nothing, only useful application would be, if you had a visual feedback somewhere applied, where your eyes really ARE while taking a pic.
And this is what the debate is about - this camera is actually quite beautiful but definitely less usable. And if you defend that design you applaud the fact of taking away function for the sake of a more beautiful appearance. The complete opposite of what a real designer would do.
AFAIR the designers' job is to design an user experience and user interaction with the device. Going back to the iPod the wheel experience is a perfect example of that, because this method is way more effective when juggling through a song library (that's why it's applauded and not because of the wheel look). And just to come back to the start, the first wheels had haptic feedback btw.
Thing is - look at Apple's products now and think about the thought that was put into users *using* their devices.
Well said! One example on the iMac is the decision to move the CD card reader slot to the back. WHY?!?!? On the side it was easy to locate and use. On the back, it's a PITA to locate if you've got your iMac in a corner unit or near a wall, as I have. One of the most stupid decisions I've seen in a long time, ergonomically speaking.
...."and the iPhone5S case was born of a piece of left over material that had some holes in".....