Jony Ive and OpenAI in Advanced Talks to Build 'the iPhone of Artificial Intelligence'

[boss.king]

Im failing to see how Ive can bring anything to the AI side of any device.

I think it's pretty obvious he'd be doing the design side of things, not the AI aspect.

 

[Mac Fly (film)]

Hundred bucks this story is a lie.

 

[karranz]

Shut up and take my money. Pd it’s obvious that the iphone killer it’s going to be a massively smart assistant, Steve & co would have foreseen that years ago, let’s see what’s Apple does.

 

[paulvee]

Ive is searching for relevance

 

[JH101]

Ive is searching for relevance

aren't we all?

 

[sack_peak]

Ive is searching for relevance

He's bored at home...

 

[aidler]

I’m open minded for whatever they can bring to market.

 

[Wildkraut]

Cya Apple, in the graveyard beside Blackberry and Windows Phone!
The next hype is just around the corner, and this time there is no Steve Jobs to turn the tide, just a bean counter!

 

[wanha]

The smartphone is already the "everything device" that everyone carries in their pocket.

Seems way more logical to add AI to a smartphone (and bake it into the OS) than to create a second device for people to carry for AI.

If history has shown us anything, it's that people don't want to carry any more devices than they have to. Just ask digital camera makers.

 

[matrix07]

I’m not sure a separate AI device is what’s really needed - I’m thinking most people will just integrate AI into the devices they already have (smartphones, tablets, …)

It has to be some kind of a robot for it to work.

 

[no_idea]

AI seems to be the new corporate buzzword bingo word after NFT and the ilk.

Major difference is things like LLM’s are impactful and can have a huge productivity gain on things like software engineering. NFT’s are just a scam

 

[cicalinarrot]

It will be a square with a single button that provides morphine to the AI engine.

 

[Wildkraut]

I’m not sure a separate AI device is what’s really needed - I’m thinking most people will just integrate AI into the devices they already have (smartphones, tablets, …)

Well, devices are replaced regularly, it just needs a sparkle to incentivize a customer to replace it by something else better.

That's why Apple is furiously trying to tie it's existing customer base to services and cloud, they know that they will have a hard time competing. If this even can be called "competing", because they are still just reaping the fruits from the tree Steve and Ive planted.

 

[matrix07]

Ive is searching for relevance

...after the failures of super thin MacBook (Pro).

 

[Geoffb9]

No thanks. The less AI in the world stealing content online, impersonating people, and being exploited to cut real creative jobs, the better. Not very impressed Jony is supporting this.

Your ancestors were probably among those who opposed the transition from horses and carriages to cars, and from sail ships to steamships.

 

[klasma]

Ive is said to have been concerned about the compulsive nature of smartphone users' behavior, and the designer sees the project as an opportunity to create a way of interacting with computers that is less reliant on screens.

This is an interesting angle. In a way, it is the direct opposite of the direction Apple is going for with the Vision Pro.

 

[klasma]

I’m not sure a separate AI device is what’s really needed - I’m thinking most people will just integrate AI into the devices they already have (smartphones, tablets, …)

OpenAI is probably betting on that Apple won’t catch up to them for the foreseeable future. I mean, starting from Siri’s current state…

And Apple won’t be integrating OpenAI services.

 

[klasma]

"It's so Intelligent, there's nothing artificial about it, magical meets you, "Intelligence" the new IX"

In consequence, it then should be running iOS though.

 

[Wildkraut]

This is an interesting angle. In a way, it is the direct opposite of the direction Apple is going for with the Vision Pro.

Apple Vision will remain niche with a $3,500 price tag, and not worth to dev for.

 

[klasma]

Im failing to see how Ive can bring anything to the AI side of any device.

He’s there for the UX and his celebrity bonus, makes for good marketing from OpenAI’s point of view. They are certainly not bringing in a third party for the AI aspect.

 

[klasma]

Apple Vision will remain niche with a $3,500 price tag, and not worth to dev for.

Not sure what point you’re trying to make here, but I tend to agree.

 

[aleksander]

Although I am genuinely curious what Jony could come up with, I’d be surprised if this would become a success. It wil be hard to tear people away from TikTok, Instagram, and all the functions smartphones can do these days. Adding a good interface to smartphones seems to me to be the better route.

That's what's been said many many times before. If it offers better experience/productivity than X or Y, people will throw their money at it. But I agree they won't have an iPhone competitor any time soon.

 

[Wildkraut]

Not sure what point you’re trying to make here, but I tend to agree.

That it is doesn't matter which direction Apple is going with Apple Vision, with this price tag it will fail regardless of the direction they go.

 

[crsh1976]

AI seems to be the new corporate buzzword bingo word after NFT and the ilk.

This is exactly what it is. There are plenty of AI-enhanced tools to boost productivity coming out, but something about creating yet another bubble that is bound to burst after 1-3 years of overrated speculation is tiresome (and predictable, and desperately sad).

 

[klasma]

That it is doesn't matter which direction Apple is going with Apple Vision, with this price tag it will fail regardless of the direction they go.

Well, yes, that was more or less my point, that OpenAI’s direction might end up being the more sensible one.