I watched the video so you don't have to.
The fawning over San Francisco as though it's the only place in the world with creativity should be a big red flag that they're living in a bubble (along with their "cabin by a lake, in the mountains" example - thanks, billionaires).
Their complaint is that existing devices and apps demand too much of your attention, and they're going to make "this really smart AI that you trust to do things for you" and which has an "incredible contextual awareness of your whole life". Which means it's listening, all the time, to everything...
OK, but couldn't a smartphone or smart speaker be just as capable of doing that? And who'd trust Open AI to be listening to and storing everything about you?
When the investors who are currently shovelling billions of dollars at them want a return on their money, will the device stay out of your way and give you the peace of being in a "cabin by a lake, in the mountains", or will it start trying to upsell you like Amazon devices, or worse, will they start selling your data?
Jony Ive just seems like he's desperate to have the masses fawn over a new design of his (he approached Sam Altman, not the other way around), and I'm sure it'll be fun and look cool and people will buy it, but in essence it's a smart speaker for ChatGPT - it'll give you answers, whether they're true or not 🤷♂️