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Jony Ive Discusses Design of Apple Watch in Latest Interview

Mercifull said:
Meanwhile in bizarro world... http://www.theverge.com/2015/2/23/8089387/microsoft-windows-10-new-icons
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I wouldn't put much stock in TheVerge. they've been so influenced by their Paragon / Vox ownership that they've thrown all credibility of journalism out the window.

Most of their articles are now clickbait, or vapid opinion pieces in order to masturbate their own editorial egos

one of the fastest declining 'tech journalism' sites of the last year or so.

Who can forget "I don't care if you landed a spaceship on an asteroid, your shirt is sexist and you should feel shame"
 
Daveoc64 said:
Granted it's on the premium product, but including Leather doesn't really help to make it environmentally friendly.
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Burning coal to charge electric vehicles instead of clean, green nuclear energy is very environmentally unfriendly. Using sustainable cattle ranching to produce leather is just fine. As is cutting down trees for timber in a well-managed forest.
 
nick42983 said:
Burning coal to charge electric vehicles instead of clean, green nuclear energy is very environmentally unfriendly. Using sustainable cattle ranching to produce leather is just fine. As is cutting down trees for timber in a well-managed forest.
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but PETA says!

"Buying leather directly contributes to factory farms and slaughterhouses because skin is the most economically important byproduct of the meat industry. Leather is also no friend of the environment, as it shares responsibility for all the environmental destruction caused by the meat industry as well as the pollution caused by the toxins used in tanning."

so, based on that. They should use 100% leather in the entire packaging, in fact, lets start using leather for eveything else again.

screw peta
 
Chupa Chupa said:
But the part about the iPhone is really revisionist history.

People LOVED their Blackberries so much in 2007 that they were referred to as "Crackberries." Palmphone users were crazy about their devices too to the point there were many Palm forums to talk about upcoming models and hacks to current ones. Jobs recognized there was a better way though. It was only after the iPhone (and App Store) were with us that we realized how terrible the Blackberry and Palm phones were.
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But it isn't, if you take the statement at face value. Ive is referring to how Apple's design team felt about the existing products.
 
YahonMaizosz said:
"Even now, when the design of the Apple Watch is incredibly mature and has gone through thousands and thousands of hours of evaluation and testing, we're still working and improving."

If I remember correctly, last year he explicitly mentioned that the Apple team has literally spent "Millions and Millions of Hours" working on the Apple Watch..
The interviewer himself was pretty stunned upon hearing Ive's absurd statement..

Now, clearly he has toned it down to a mere "Thousands and thousands of hours"... :D

Pretty inconsistent for someone in his position.. :rolleyes:
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You're comparing apples to oranges here. In this article he said they have spent thousands of hours of evaluation and testing... that's just 1 step in the process of creating a product. There is also going through all of the initial designs, narrowing them down, selecting materials, creating prototypes, designing the UI, etc.

So contrary to your original statement, it's actually quite consistent. :cool:
 
:rolleyes::rolleyes::rolleyes:
nick42983 said:
Burning coal to charge electric vehicles instead of clean, green nuclear energy is very environmentally unfriendly. Using sustainable cattle ranching to produce leather is just fine. As is cutting down trees for timber in a well-managed forest.
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Well-managed culling of people will actually reduce the root cause of the rapidly increasing demand for scarce resources, too....:rolleyes:

Especially the hefty, super-sized burger munching variety, who are generally unhealthy, less productive and waste the most resources. And most are not nearly as cute as cows.

Think of all the cheap leather straps we can get that way, too. :eek::eek::eek::rolleyes:

But more on topic, metal or plastic is just fine for me.
 
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Chupa Chupa said:
It is. I'm a glutton for punishment sometimes. As I said, looking forward to the announcement, just hate the grueling time eating puffery attached with it. It's not unlike adoring your significant other but also hating a certain trait they have. Hey no one and nothing under the sun is prefect, right?
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+1, also looking forward to the announcement, may or may not get a watch, but realistically I've probably got half an hour's peace at 5pm (UK), and I do wonder how far through they will have got by then...
 
I have learned from this article that Sir Johnny Ive has a short term memory problem, and traditionally does not like to wear a watch (since he uses his phone over and over to check the time).

Enough.
 
Hope it's one of those Apple products that amaze you in person, even if they're simply pretty in pictures.
 
OK, the R&D costs for a device thats been developed for 4 years, and is a new product rather than an iterative one will be pretty high, but the component costs for even the stainless steel version will in no way make it 35% more expensive than the aluminium one.

Apple will have massive profit margins on this accessory.
 
haha.... oh lord..

and guess what, it will come with its own cleaning cloth and manual, and maybe even a sticker or too..

Let me get this straight: you now need a manual to operate a watch ? Gone are the days of "get up, and go"
 
rwilliams said:
"Ive explains how the molecules in Apple gold are closer together, making it twice as hard as standard gold."

Wait, what??
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This is just Apple saying that the sky is blue because air molecules scatter more blue light. Amazing! Who could invent such a thing??!

See my other post here for details.

Or for those too lazy to click on the link, the upshot is that this is normal for the materials and manufacturing methods that they're using.
 
kdarling said:
This is just Apple saying that the sky is blue because air molecules scatter more blue light. Amazing! Who could invent such a thing??!

See my other post here for details.

Or for those too lazy to click on the link, the upshot is that this is normal for the materials and manufacturing methods that they're using.
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If you actually read the Ars article, they do refer to a patent filing last clear that claims to be for a process that enables production of a gold alloy that is twice as strong as other 18kt gold alloys.

http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PG01&p=1&u=/netahtml/PTO/srchnum.html&r=1&f=G&l=50&s1=20140361670.PGNR.

It appears they are using ceramic as the alloying compound. Not being a metallurgist, I can't really comprehend the patent filing, but it was granted, so obviously they did come up with at least a methodology that was new.
 
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KPOM said:
If you actually read the Ars article, they do refer to a patent filing last clear that claims to be for a process that enables production of a gold alloy that is twice as strong as other 18kt gold alloys.
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I'm sure some here would say the patent should not be granted. Because of course everything Apple does, every process, every implementation has already been done elsewhere. ;)
 
KPOM said:
If you actually read the Ars article, they do refer to a patent filing last clear that claims to be for a process that enables production of a gold alloy that is twice as strong as other 18kt gold alloys.
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Thanks again. As noted in another post, I now see that the terminology they're using, while interpretable the way I did, could also apply to the patent you mention.

Which could mean a much thinner gold-ceramic 18kt composite shell.

Which could mean that we'll see the Edition model for an incredibly low price.

Which would explain leaks claiming Apple expects to sell millions of that model.
 
kdarling said:
Thanks again. As noted in another post, I now see that the terminology they're using, while interpretable the way I did, could also apply to the patent you mention.

Which could mean a much thinner gold-ceramic 18kt composite shell.

Which could mean that we'll see the Edition model for an incredibly low price.

Which would explain leaks claiming Apple expects to sell millions of that model.
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Potentially (hopefully for me, as I'm eying the rose gold model). That said, at the demo in September a lot of those in attendance said that the gold models were noticeably heavier. The FT How to Spend It article that originally erroneously said the stainless steel was $349 was later changed to "pricing unconfirmed" while their Edition estimate of "unconfirmed price of around $4,500"). So perhaps they hinted something to the FT or didn't see the need to refute it the way they did with the $349 stainless steel information. If some of the models (e.g. the 38mm with sport band) are less than that (say $3,999) or even within a few hundred dollars of that (up to $4,999) then they probably don't care about that information being wrong. How to Spend It routinely shows off luxury items with prices in 6 figures, so even $10,000 wouldn't phase the typical reader, but this one obviously will get more page views and isn't even behind the FT's paywall.
 
Wiesenlooser said:
Yosemite is nice
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I'm not going back from Yosemite, since Continuity features are so useful, but aesthetically, every time I see a Mac with Mavericks or earlier OSes still in use, I miss the UI. Yes, we had to deal with green felt here and stitched leather there, but the lack of bevels, gradients and drop shadows in Yosemite leave me cold. Safari and Xcode look particularly awful compared to their previous iterations. At least with Safari, I can switch (and have swithed) to Chrome.

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Chupa Chupa said:
As much as I'm looking forward to Monday's announcement I'm also dreading having to wade though an hours worth of this overwrought flowery puffery.
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I always skip the live show and wait until it's available on iTunes so I can fast forward through the fluff.
 
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meaning-matters said:
I hope that the cows and/or other animals that were slaughtered for those high-end cases had a very good life and were treated with respect when led to their death.
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If we weren't meant to eat animals, we wouldn't have incisors, and they wouldn't be covered in tasty meat.

Mmmm. Meat.
 
Gameboy70 said:
But Ive presides over Human Interface development for all Apple products after their official VP of Human Interface left (due to friction with Ive).
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Ahhh Scotty. Forgot about that whole ordeal :rolleyes:

Anyway, I think that the (overall) design of Yosemite is great. There are just a few nuances here or there, but everything else is great.
 
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