many of my friends are wearing this gadget. most time the screen is black. how ugly. a watch should be a watch, representing the time, in any situiation. and btw: time is endless, and the symbol for endless is a circle ... not a rectangle. aw is a small iphone not a watch. battery life is stupid, ui is stupid, sports relative features are so stupid basic. everything is wrong with aw. maybe if you are an apple freak this tool make sense. otherwise not - i hope