No reason to argue in such an aggressive way my friend. Please inform me where my misguided impression comes from. I have contributed numerous posts analysing the watch industry, yet I don't see any of the sort from you. Give me some well reasoned argumentation where I'm wrong, supported by facts please.
You, like many here, neglect to properly analyse the different customer segments and producers. Apple targets exactly the same customer segments as Sony and Nintendo do: music consumers and casual gamers respectively; of course they impact each other.
Now if you look at the watch industry, the target segments are completely different. An iWatch would target the low to low-mid segment of watches in a range from likely 200 to 600 dollars. That would include Casio, Seiko, Tissot, Fossil, some Tag Heuer models, Longines etc. While the luxury watch segment STARTS at 4000 dollars and above.
It is extremely unlikely that Apple will target the segment above 4000 dollars. The reason is that there is no real value proposition for a luxury electronic device at that price point in the volumes that Apple typically searches for its products (think product lifecycle).
So, while an iWatch will certainly impact the watch industry, it is very unlikely that it will seriously alter sales volumes of luxury brands such as Rolex, Patek Philippe, Breitling, Panerai, Audemars Piaget, Hublot etc. etc.
In what way are Apple products better than those from any of these luxury brands? If you argue that an Apple iWatch would have more functions and would tell time more accurately than you would probably be right, but at the same time you would not understand by a long shot why people buy luxury watches.
I'm very prepared to concede that I'm wrong, but please come with some better argumentation.
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That's not a Breitling, but some cheapo watch.
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