Jony Ive On iWatch: Switzerland is in Trouble

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Sep 3, 2014.

  1. deckard666 macrumors regular

    deckard666

    Joined:
    Jan 16, 2007
    Location:
    Bristol
    #701
    Well at least the people who count - that is the owners seem to like it
    "
    Wristly has published a new report on Apple Watch satisfaction roughly three months afterconducting its first survey. The survey, which had about 800 respondents back in July, has nearly doubled to roughly 1500 respondents participating. The results? 96 percent of respondents are satisfied with the Apple Watch, just down 1 percent from the first survey.

    This very high satisfaction rating is unusual for most products, particularly first generation versions. The high satisfaction rating appears to be confirmed when we look at how quickly the Watch is becoming essential for the large majority of their owners, as measured by the amount of time they wear their Watches.

    Wristly respondents also say that they wear their Watch 94 percent of the time. 79 percent of those respondents say that they wear it from the moment there wake up to the moment they go to sleep. Interestingly, 11 percent of respondents say they wear it to sleep, suggesting that sleep tracking is important to a small segment of wearers."
     
  2. AFEPPL macrumors 68000

    AFEPPL

    Joined:
    Sep 30, 2014
    Location:
    England
    #702
    I'm sure if you survey vegetarians about their diets they too will give huge thumbs up.. #fanboys..
     
  3. deckard666 macrumors regular

    deckard666

    Joined:
    Jan 16, 2007
    Location:
    Bristol
    #703
    Shall we ask the people who dont own one then ? I am sure this isnt the way most feedback is given.....
     
  4. mrkramer macrumors 603

    mrkramer

    Joined:
    Jul 11, 2006
    Location:
    Somewhere
    #704
    It depends on if you want to expand your customer base or just keep the ones that you have. From the high satisfaction ratings Im guessing that the general population is not buying the watch, it is people who go on websites like macrumors and know that the watch is what they want or will be happy with it because it is a shiny new apple product. If you want to expand the consumer base you need to figure out ways to make it appeal to the people who don't have one already.
     
  5. nebo1ss macrumors 68030

    Joined:
    Jun 2, 2010
    #705
    Seems like very funny Math to me.

    The respondents say they wear the watch 94 percent of the time but 79 percent wear it from the moment they wake up to the moment they go to sleep but 11 percent don't wear it to sleep.

    You cannot wear it 94 percent of the time without wearing it to sleep.

    The other two figures also contradict themselves.
     
  6. AFEPPL macrumors 68000

    AFEPPL

    Joined:
    Sep 30, 2014
    Location:
    England
  7. Pistol Peto macrumors member

    Pistol Peto

    Joined:
    Oct 9, 2013
    Location:
    West of Toronto
    #707
    Let's see how the 'Worlds Greatest Hype and Spin Machine' did...

    This together with the data from Swiss watch exports and... oh who am I kidding. APPLE IS DOOMED!! THE SWISS WATCH INDUSTRY IS SAFE... because someone just bought an Omega and iPhone sales are going to be weak and Jonny Ives doesn't know what he's talking about!!
     
  8. philipk macrumors 6502

    Joined:
    Jun 11, 2008
    #708
    They may not have anything to worry about from the Apple Watch. HOWEVER, they are in big danger because most young people are not wearing watches.

    One of the biggest retailer of Swiss Watches in the greater Cleveland area closed. Mann Jewelery in Beachwood Mall. They sold Omega, Rolex, Patek Philippe, Breightling, Chopard, Bulgari, Cartier, Jaeger-LeCoultre, and others. They stock all but the waiting list models of each line. Now they are gone.

    Those of you not from Cleveland, please don't say in is the bad economy. This shopping district is booming. Just two streets down you can't get a parking space at the plaza with the Apple Store, Trader Joes, Northface, Orvis, and other stores. Mann's would have moved there if they had a cliental.

    Admit it, the watch industry is dying. Watches like AW is the only thing that MAY bring the young people back. (And I have my doubts.)
     
  9. philipk macrumors 6502

    Joined:
    Jun 11, 2008
    #709
    BTW

    I am 58 and I love my AW. I also own a Omega and Rolex that live on a watch winder 90% of the time,
     
  10. AFEPPL, Oct 28, 2015
    Last edited: Oct 29, 2015

    AFEPPL macrumors 68000

    AFEPPL

    Joined:
    Sep 30, 2014
    Location:
    England
    #710
    Im more than happy to agree that and i think the middle ranges will be most hard hit.
    I also dont wear a watch everyday, be it a classic or a smart watch.

    I just can't get to grips with the AW, it's just not intuitive or an enjoyable experience - right now it's best contribution is to the local utility company as it sucks juice from the grid increasing their profits with every charge..
     
  11. kis macrumors 65816

    Joined:
    Aug 10, 2007
    Location:
    Switzerland
    #711
    How can people still be discussing this? The Apple Watch doesn't sell. The only reason why Swiss Watch exports have been on the decline is that the Chinese economy is ailing and exports to China have collapsed.
     
  12. Pistol Peto macrumors member

    Pistol Peto

    Joined:
    Oct 9, 2013
    Location:
    West of Toronto
    #712
    How can people be discussing this? There's 29 pages of discussion so far - it obviously resonates with readers here. The report I quoted says that Swiss watch declines are the most in regions where :apple: Watch is the strongest. That included the US to a large degree - and their economy has been in decent shape and growing for a while.

    :apple: Watch not selling? Not from what I've seen in North America. It's becoming more and more common... and it's version 1. There's talk of intel working on a SOC that will be small enough to give it good mobile reception. Maybe version 3?

    We all have our own opinions and I think its worth discussing.
     
  13. AFEPPL macrumors 68000

    AFEPPL

    Joined:
    Sep 30, 2014
    Location:
    England
    #713
    I have a dog and its name is apple watch...
     
  14. Pistol Peto macrumors member

    Pistol Peto

    Joined:
    Oct 9, 2013
    Location:
    West of Toronto
    #714
    Analysis from Apple's SEC filing estimates it's watch business is $5 Billion in this current financial year. link
    Woof. Woof.
     
  15. Ulenspiegel macrumors 68020

    Ulenspiegel

    Joined:
    Nov 8, 2014
    Location:
    Land of Flanders and Elsewhere
    #715
    Switzerland is really in trouble... a mouse trying to scare an elephant...
     
  16. smoledman macrumors 68000

    Joined:
    Oct 17, 2011
    #716
    Yeah I'm sure Rado, Rolex are really running scared.
     
  17. smoledman macrumors 68000

    Joined:
    Oct 17, 2011
    #717
    I never understood why anyone cares or cheerleads for Apple revenue....
     
  18. Pistol Peto macrumors member

    Pistol Peto

    Joined:
    Oct 9, 2013
    Location:
    West of Toronto
    #718
    I'm not cheering for their revenue. AFEPPL thinks :apple:Watch is a dog and I'm showing he's wrong. It's what this entire thread is about.
     
  19. Ulenspiegel macrumors 68020

    Ulenspiegel

    Joined:
    Nov 8, 2014
    Location:
    Land of Flanders and Elsewhere
    #720
    You realise that this is due to the value of the Swiss franc right? Has nothing to do with the Apple Watch.
     
  20. Pistol Peto macrumors member

    Pistol Peto

    Joined:
    Oct 9, 2013
    Location:
    West of Toronto
    #721
    You realize you're wrong - right?

    Units Shipped in thousands (using $ instead of CHF - they're almost the same)

    ----------- Oct. 14 - - - Oct. 15
    (0-$200) - - - - 1,859 - - - 1,726
    ($200-500) - - 498 - - - 434
    ($500-$3,000) - 366 - - - 340
    ($3,000+) - - - - 166 - - - 140

    Link

    Here's what they thought was going to happen link

    Lucy - you got some 'splainin' to do!
     
  21. Pistol Peto macrumors member

    Pistol Peto

    Joined:
    Oct 9, 2013
    Location:
    West of Toronto
    #723
    Thanks. Interesting study. It appears to be pulling from data no later than June of this year (only 2 months after a severely constrained :apple: watch launch) and a survey that ended in July.

    So - not as relevant to the recent huge drop in sales.

    Pessimism at a 4 year high. Worry over Swiss Franc at 69% (although it was 70% three years ago). Inventory levels in Asia such a problem that a trade association asks the Swiss watch industry to lower their prices to start moving product.

    What is most surprising are these two nuggets:
    - People going to buy a smart watch in the next year - China - 61%. Italy - 48%. France - 35%.
    - Swiss industry execs worried about the smart watch - 25%

    This looks like an industry with it's head totally in the sand. Asia are going to gobble up smart watches faster than any region. The US is going to be Swiss watch's big growth market? That's not what's been happening since this study was done. I mean.. are they kidding?? I travel a lot in the US. People are either wearing an :apple: watch or getting an :apple: watch.

    And then Page 19. 'According to the consumer survey, the proportion of people intending to buy a smartwatch is greater than the proportion intending to buy a classical wristwatch.' Yikes.
     
  22. Pistol Peto macrumors member

    Pistol Peto

    Joined:
    Oct 9, 2013
    Location:
    West of Toronto
    #724
    November results for Swiss watch industry year over year...

    - Revenue is down 3.8%
    - Units are down 6.1%

    Most of the bleeding from mid tier and high end.
     
  23. beanbaguk macrumors 6502

    beanbaguk

    Joined:
    Mar 19, 2014
    Location:
    Europe
    #725
    Source????

    And at the same time, perhaps you might have Apples revenue stats for the Apple Watch?
     

Share This Page