Jony Ive Once Insisted on Apple Car Without a Steering Wheel

Design - start with an idea, any idea, good, bad, crazy, stupid, doesn’t matter. Then edit and refine it into something that gives the desired result. Most great products start with a crazy idea and get tweaked to perfection.
 
Jsameds said:
A true self driving car wouldn't need the function of a steering wheel, so why not let other forms and functions take its place?

I know it sounds funny on first glance but once you start thinking about it, it actually makes a lot of sense.
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Except there's no way this first iteration would be a "true self-driving" car, so rather than design the controls for what the car would actually be (an assisted-driving car that still needs user steering input), Johnny designed it for what he wished the car would be. It's that type of unrealistic design blindness that leads to horrible outcomes like super-thin butterfly keyboards, again form over function.
 
BvizioN said:
That would be a pretty silly assumption to make. Yes, Siri may be dump on mobile devices for certain reasons (not because Apple cannot make it smarter)
A hell lot of things can change in a decade or 2, and the landscape of technology would be almost unrecognizable from where we stand right now. I can't believe people are so short sighted on this subject.
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It's because most people understand you can't take a generic futurist statement and apply it to everything. The automotive industry moves like a snail. It's not the commodity electronics industry. A car with no steering wheel is just a dumb idea all the way around... probably why it was one of Apple's 1000 NO's. Even if it's just a redundancy for malfunctions, it'll be necessary. 20 years from now it's a pretty safe bet we'll still have steering wheels.
 
BvizioN said:
A car without a steering wheel is not a crazy idea and it will be a part of car design on a not too distant future.
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I could see in the _very late_future eventually where artificial intelligence takes complete control over a vehicle, obviously we’re not there yet, but we can’t rule out something that no one knows won’t happen years ahead if the technology allows it to do so and where it has matured enough in the automotive industry.
 
We can't bring a charging pad or home speaker to market correctly but we're going to design, source, manufacture, market, sell and service a complex piece of physical machinery like a car. Yeah, right.
 
BvizioN said:
It is simple. It won't be necessary. Actually, it would be rather dangerous if you did.
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think about what you just wrote, mate. Ever hear of Air France flight 447? Or how about the recent two crashes of the Boeing 737 Max 8? I know aircraft systems don't have much in common with automobiles without steering wheels but the underlying issue is the same in both: reliance on total computerized automation. And in some cases, such reliance leads to big problems when those automated systems fail.
 
rpat701 said:
We can't bring a charging pad or home speaker to market correctly but we're going to design, source, manufacture, market, sell and service a complex piece of physical machinery like a car. Yeah, right.
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We can't bring a PDA or console to market correctly but we're going to design, source, manufacture, market, sell and service a tiny complex handheld computer like a smartphone in the tens of millions. Yeah, right.
 
Hahaha...control a car with Siri! I almost spit out my orange juice.

I use Siri a lot, but damn...she is not really prime time for iDevices, let alone a damn a car!

:apple:
 
JagdTiger said:
Apple did have a console just it was a little to pricey.
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You're right. I'm just saying there's a HUGE difference between bringing (similar) tech to market versus building, selling and supporting a high-end luxury automobile. It's a completely different industry with completely different expectations.
 
Siri struggles to tell me if it is going to rain when it is already raining, I would never trust her to drive my car.

Go home Jony Ive.
 
Everyone trying to get their giggles in doesn't seem to understand that this is the design car makers are moving toward, and was already a reality with Waymo's car.
 
JagdTiger said:
Teslas non human controlled cars are not doing to good.
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My comment was more aimed at Siri's inability to recognise simple commands 8 years after its introduction...
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eatrains said:
Everyone trying to get their giggles in doesn't seem to understand that this is the design car makers are moving toward, and was already a reality with Waymo's car.
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No steering wheel maybe, but using Siri as the main interface for the car is just insane.
 
I've been working with technology for 30+ years and all I can say is it'll be a cold day in hell before I trust a car to drive on its own to the point that it doesn't need a steering wheel.

I've anticipated and avoided accidents that I'm 99% sure a computer wouldn't have. Sometimes you just get a "feeling" about another car on the road, and that "feeling" ends up being right more often than not.

"That guy looks like he's going to dive into my lane. Better slow down."

(he dives into my lane)

Self-driving cars, like flying cars, are a technology that sounds nice at first, but then you realize that the real world is way more complicated than The Jetsons. (Heck, in the Jetsons they still drove their flying cars!)
 
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