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Jony Ive Put Apple's Marketing Team in Charge of iOS 7 Icon Design

I WAS the one said:
Launching Maps unfinished.

Previewing Mavericks unfinished.

Innovating on Desktop when the world revolves in mobile.

Presenting an iOS unfinished.

Is This the Apple we used to know?

I mean... There's a eMate, a G4 Cube and a Newton in the past but SERIOUSLY???
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It IS the Apple we used to know. The original iPhone was presented unfinished. Every iOS update has been presented unfinished. Or did you mean the Apple before iPhone (the one we used to know a long, long time ago)?
 
IOS 7 not perfect but definately improved

I like the look of IOS 7. There is a reason Scott Forstall is no longer here and it’s not just his failure with Maps and Siri. Jonny Ive and the Apple team have done an amazing job to shore up years of complacency in IOS GUI design. Sure you can argue that Apple has copied from Android, Windows and Palm OS, but Apple is almost never the first to produce new products or ideas. They simply take a look on how others do it and make it better, much like “copy and paste” on the first iPhone. I can remember Steve Jobs saying the reason they made the iPhone is because they really hated the cell phones they were using, and knew they could do better. Apples claim to fame is they don’t make a lot of new products, but just make them function with ease.
Windows Tablets have been around for years, but few people bought them due to usability issues, battery life, and running tablet version of windows. Most so called smart phones prior to the iPhone had a hard to navigate OS, and a crappy mobile web browser, with tiny screens, and very poor battery life. I can remember the Samsung Blackjack came with 2 Batteries.
 
thebeans said:
Maybe that's why the icons and switches are so freakin' ugly. I thought it was bad in screenshots. I saw it yesterday in person on a co-worker's phone. It is even more hideous in person. The whole thing just looks awful. The slider switches are particularly hideous. Very plain and cartoon looking. Like they were designed by some kids with Crayola markers or something. We can only hope it is some kind of joke and the real icons and look will be revealed later. Of course, I don't think this will actually happen. I guess I will have to decide if any of the new functionality is worth looking at the nausea-inducing interface every day.

I understand they wanted to remove the excess skeuomorphism, but they went WAY too far. What was the most beautiful to look at screen of any phone is now no better than, and maybe worse than, Android or Windows.


And this comes from a long-time Apple fan and owner of many of their products.
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Every change Apple makes will turn off some of their users. This time it happened to be you. Sorry for your loss, but better you than me.

The alternative is not to change, which will also turn off some of their users.

Perhaps your feedback will influence Apple to change things more to your liking (while turning off people you don't care about any more than I care about you). If not, your best option is to not upgrade your phone or the OS for as long as you can hold out.
 
To further a point made by someone earlier - I still swipe the wrong way 3 days in, I'm left handed and when I activate the phone and see "Swipe to open" I naturally swipe my thumb right to left. This is ignoring the ^ symbol that now sits below the swipe message further confusing matters.

It's something really simple and I should have gotten used to it but still haven't, I guess it's me just being slow (as well as left-handed) but it's amazing that a simple graphical change which excludes an obvious direction is something that can be frustrating and overlooked. This is made even more annoying by the fact that there's no good reason why swiping right to left should not have the same effect as the other way (you also have to swipe to answer a call now which prompted this post when it bugged me that I had to swipe both ways and nearly missed it!)

I hope these little details get refined in the Beta because it's those details that put Apple above Android and the like...
 
slrandall said:
That might be true, but I think the font is here to stay. But unlike Apple of the past, there are a few options (gasp!) to make it thicker.
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Would like to see that. I had no issues with the OS6 fonts. I don't see the advantage to using a very simple, thin font. Even black against a pure white background is difficult to read.

This whole minimalism thing is tiring already.
 
Marketing departments in my experience are the *worst* at coming up with graphics. They're more like ideas people / directors / emotion manipulators than artists.

Please let the graphics designers do those graphics. Never let marketing do anything except direct. Never ever ever mix these two things up!!
 
fmalloy said:
Would like to see that. I had no issues with the OS6 fonts. I don't see the advantage to using a very simple, thin font. Even black against a pure white background is difficult to read.

This whole minimalism thing is tiring already.
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Check out the Apple platforms address from this year. The second speaker mentions that it's a little hard for him to read, and adjusts it while he's on stage.
 
dannys1 said:
I don't really agree with much of that - and I'm glad people don't think the same about OSX which has been the same for nearly a decade bar tweaks as its basically perfect.
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OSX hasn't become ugly as sin though, and nor is it dated or being left behind by the competition. There are definitely things to be fixed, but on the whole it's fine.

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superdx said:
Marketing departments in my experience are the *worst* at coming up with graphics. They're more like ideas people / directors / emotion manipulators than artists.

Please let the graphics designers do those graphics. Never let marketing do anything except direct. Never ever ever mix these two things up!!
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You know graphic designers work in marketing too, right?
 
boss.king said:
OSX hasn't become ugly as sin though, and nor is it dated or being left behind by the competition. There are definitely things to be fixed, but on the whole it's fine.
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Indeed, OSX has held up quite well. But then it has had a number of tweaks over the years. I'm one of the people who was calling for a new-look iOS but I'd be very reluctant over a new-look OSX.
 
Even my 90 year old grandmother looked at the iOS7 photo on the paper and said it looked like "unfinished work" "done in a hurry" "very girly and childish". Looks closer to Android now.

Amazes me that we already knew this was coming and I imagined a lot of people would boo at the WWDC, but when came the time, eeryone was aplauding an cheering. iSheep is a reality, a buch of fanboys that will love whatever junk Apple creates

My advice is: Go to a store NOW and get your iphone/iPad, as it still has iOS6. May be your last time.
 
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doelcm82 said:
It IS the Apple we used to know. The original iPhone was presented unfinished. Every iOS update has been presented unfinished. Or did you mean the Apple before iPhone (the one we used to know a long, long time ago)?
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The first day the iPhone arrived no one knows what was it. So no one knew if was unfinished or not. After Steve Jobs Apple is making their way to conquer but the reputation is going at risk. Too many dead ends in their path. After a nice iPad suddenly a fat one came in! (I am joking) but I really thinks they need to organized first.
 
Facepalm

Daalseth said:
Putting Marketing people in charge of ANYTHING critical is a bad idea. They aren't engineers, they aren't interface people, heck, they aren't even graphics and design people. Marketing is full of glorified sales people. As others have said this explains a lot.
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Ugh. Marketing and advertising are not the same thing... Marketing departments are often full of communication experts, product managers, graphic designers, market researchers...
 
why go flat? my thought windows & android, the only way they could achieve the smoothness of iphone. so why iphone, so they could make a cheap version of iphone and keep the smoothness
 
I don't know why people are hating on the translucency (soft blur overlays). I honestly think it makes Win7 look a ton better than Win8. I'm all for Apple recycling that idea if MS wants to give it up :)
 
xheathen said:
I don't know why people are hating on the translucency (soft blur overlays). I honestly think it makes Win7 look a ton better than Win8. I'm all for Apple recycling that idea if MS wants to give it up :)
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More like Apple regurgitating ideas back from Aqua. I'll wait to make a final judgement, but my initial reaction is not again! At least pin stripes are now gone.
 
Faux Carnival said:
Icons, pinkish gradients and silly animations make it a kid's toy.
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iHate... this forum is full of it.

Its incredibly easy to criticise and difficult to create. This entire thread is a prefect example of navel gazers who have no ability to create and just love to hate on everything as if they are all high and mighty. In reality, they will all buy the new devices or collect their cheques from Samsung etc for their forum posts. :D
 
irnchriz said:
iHate... this forum is full of it.

Its incredibly easy to criticise and difficult to create. This entire thread is a prefect example of navel gazers who have no ability to create and just love to hate on everything as if they are all high and mighty. In reality, they will all buy the new devices or collect their cheques from Samsung etc for their forum posts. :D
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Expressing an opinion does not represent hate...but just an opinion.

Expressing an opinion also does not reflect on the posters ability to create, product, innovate, or much of anything else...its just an opinion on a single subject area.

What this forum shows on many threads, as well as a host of other external forums, is that a lot of people have a less than good opinion of the new icons. The same is true of the new font changes.

Yesterday as I stood in the doorway of a store, during a sudden driving rain storm, I looked out at my car with the windows down. I texted a friend about likely arriving both late and wet. When the friend called back a few minutes later, the phone buttons were completely unreadable. The combination of font and colors looked like pastel blobs to me with my less than perfect vision standing in bright light and trying to stay dry.

Only time will tell whether Apple decides to evolve these changes further. Beta products are offered to testers for a reason.
 
irnchriz said:
iHate... this forum is full of it.

Its incredibly easy to criticise and difficult to create. This entire thread is a prefect example of navel gazers who have no ability to create and just love to hate on everything as if they are all high and mighty. In reality, they will all buy the new devices or collect their cheques from Samsung etc for their forum posts. :D
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Well it's not my job to create. They create, I either love or hate. And the fact that I don't create doesn't mean that I don't get to criticise.
 
subsonix said:
Look at this example. What is it and how is it used? What are static text and what are moving parts? This is not good imo.

Image
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I understand your point. When I look at the image keeping in mind what I might be wanting to do then there is no confusion. Even if I had not trained on iOS previously, if I wanted to change the start or end times it would be clear. I may make some miss-taps getting to know my way around but my assumption would be that everything is tappable.
 
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