Seems to be a common problem; we experience it all the time where I work. Marketing people sometimes don't know the difference between what looks good on print, versus what looks good everywhere else.
Hmm...something tells me there were resource constraints (we did hear about OS X engineers being pulled to work on iOS). The fact it's a work in progress and will change is a good thing, no?Putting Marketing people in charge of ANYTHING critical is a bad idea. They aren't engineers, they aren't interface people, heck, they aren't even graphics and design people. Marketing is full of glorified sales people. As others have said this explains a lot.
Yeah, he needs to beat Bunker on 00 Agent in Goldeneye 64 like I did.
I don't mind the look. Reminds me of the Google Chrome application icons, which are also clear and concise.
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Perhaps they could be a little less pastel, however they really don't bother me with some of the darker backgrounds I have seen posted here on MacRumors.
In my short experience with iOS 7 it seems that the more "experienced" iOS user finds the new look rather... too colourful... but, the younger teenager seems to find the new look super cool.
One of the more revealing points in the piece is that Jony Ive, recently put in charge of software as well as hardware design, tapped Apple's marketing and communications team -- MarCom -- to design the look and feel of the icons.
APPLE, if you're reading this, please speed up the animation after you slide to unlock.
As does the folder opening animation.I agree, it's kind of cool the first time, but gets tedious very quickly.
I think the app opening animation needs speeding up too, and improving, it's a bit messy.