Jony Ive Put Apple's Marketing Team in Charge of iOS 7 Icon Design

[MattG]

Seems to be a common problem; we experience it all the time where I work. Marketing people sometimes don't know the difference between what looks good on print, versus what looks good everywhere else.

 

[iMikeT]

This definitely explains a lot about the designs we've seen in iOS 7. I really do hope they change a few of the icons before the public release.

 

[angemon89]

APPLE, if you're reading this, please speed up the animation after you slide to unlock.

 

[ChaoticFury]

Now all the people saying Mr. Ive has no design knowledge can see what happened and it looks like it's going to change.

 

[nia820]

I like all the icons except for the photos. They should have left the daisy.

 

[Rogifan]

Putting Marketing people in charge of ANYTHING critical is a bad idea. They aren't engineers, they aren't interface people, heck, they aren't even graphics and design people. Marketing is full of glorified sales people. As others have said this explains a lot.

Hmm...something tells me there were resource constraints (we did hear about OS X engineers being pulled to work on iOS). The fact it's a work in progress and will change is a good thing, no?

 

[JustJeff]

Yeah, he needs to beat Bunker on 00 Agent in Goldeneye 64 like I did.

Now that is a better day.

 

[BornAgainMac]

The Marketing Team was so focused on icon design that they didn't have their creative people to name the new Mac OS upgrade.

 

[Motawa]

Thank. ****ing. God.

 

[Bathplug]

Honestly most of the icons are ugly and are the worst thing about iOS 7. I really hope they change them. I'm sure apple are now aware alot of people don't like them.

 

[840quadra]

I don't mind the look. Reminds me of the Google Chrome application icons, which are also clear and concise.



Perhaps they could be a little less pastel, however they really don't bother me with some of the darker backgrounds I have seen posted here on MacRumors.

 

[billystlyes]

Face it, iOS 7 is our Windows 8...

 

[Benjamins]

don't be surprised to see those icons change several times before the final release.

 

[darkknight14]

Just as their new Apple campaign states (the one from the beginning of the keynote): "We simplify, we perfect, we start over..."

Redesign the redesigned icons! Please

 

[doug in albq]

I don't mind the look. Reminds me of the Google Chrome application icons, which are also clear and concise.

View attachment 417042

Perhaps they could be a little less pastel, however they really don't bother me with some of the darker backgrounds I have seen posted here on MacRumors.

those Google ones are much better that the current iOS 7 app icons.

 

[timshundo]

In my short experience with iOS 7 it seems that the more "experienced" iOS user finds the new look rather... too colourful... but, the younger teenager seems to find the new look super cool.

In my experience, age has had nothing to do with it. Designer/Apple-devout friends: UGLY. Everyone else: SUPER COOL.

 

[The AlluRe]

Thank God

 

[redAPPLE]

One of the more revealing points in the piece is that Jony Ive, recently put in charge of software as well as hardware design, tapped Apple's marketing and communications team -- MarCom -- to design the look and feel of the icons.

so phil schiller's a$$ also wanted to design icons too hmm? LOL #joke

 

[Mattjeff]

Thats great news; those designs are awful.

 

[samac92]

APPLE, if you're reading this, please speed up the animation after you slide to unlock.

I agree, it's kind of cool the first time, but gets tedious very quickly.
I think the app opening animation needs speeding up too, and improving, it's a bit messy.

 

[KevinMHC]

Needs more black!!!

if the apps were consistent with how the stocks app and the compass app is .. I'd be so happy.

 

[street.cory]

I am curious how older people and less tech savvy people will react to the iOS 7 update.

 

[myrtlebee]

Who the hell, when given the opportunity to design the most important part -- the homescreen and color pallate -- of the world's most iconic operating system decides to leave it up to a marketing team? Ive, get with the game, man. Do some damage control on this baby and rectify this cluster ****.




Oh- and get the pink out of the music app and give us the option of a black or dark gray interface. Thanks.

 

[KieranDotW]

Yeah so this can stop now.

 

[fivedots]

I agree, it's kind of cool the first time, but gets tedious very quickly.
I think the app opening animation needs speeding up too, and improving, it's a bit messy.

As does the folder opening animation.