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Jony Ive Put Apple's Marketing Team in Charge of iOS 7 Icon Design

I like the new icons, i just have a problem that all 3rd party ones now look really strange up next to them!

It's going to take some getting used to that's for sure.
 
I think out of every post here I saw one that like the icons. Personally I think they are fine. Passbook and Newstand could be "toned down" a bit, but I think they are eye catching. I just want iBooks, iTunes U, and Find my Friends to get the makeover treatment as well.

Whats funny is Apple (or Jony) knows that no matter how much time and effort is put into this remake people will try to find ways to pan it. Jony probably has some crazy refined icons sitting on his iMacs desktop but held them back as to control the aspect that is being complained about. New iOS comes out, the boldest, most in your face changes are the icons, of course they will stir up the most controversy so you frame the argument to be about icons while everyone just accepts the other new changes as great. Then right before its released, he puts in the real icons, everyone goes ga ga, and iOS 7 is a massive success. And Apple/Jony gets credit for listening to their customers. Such is life when you are the biggest kid on the block and everyone wants to knock you down for it.
 
iOS 6 is no pig, but iOS 7 so far is just lipstick and not a very good one. Instead of focusing on usability they put some bad designers to draw. 15 year old could do better. As a matter of fact there are better 15 year old designers at Deviant Art.

Why for example i have to see calendar in NC if i don't have a single event that day or next day or next day? WTF. Still popup dialogs just different look. WTF. If i was shown calculator app so that i can say that it's on iOS device id say it's windows phone. WTF.
 
I hope they don't change them.

But I may be biased as aqua blue, lime green and bright yellow are my favorite colors.
 
Why do they have several teams for these designs? The effective labour put into these icons is really small. I feel I could have done it in two weeks. For the icons, you don't need more than 2-3 people for three weeks.

The real effort goes into polishing and achieving consistency, but it appears they haven't even reached that stage.

Somehow I have the idea that that Apple 'started over' during the development of iOS 7, because it looks totally different than the leaked screenshot.

I think the design of this specific current set of icons did not start until March.

I feel like it will hurt sales because iOS has been the main driver of sales. People loved the look of iOS. It looked stylish, polished and friendly. Now it just looks friendly. I think they really really need to work on these icons. This can really hurt sales.
 
kmj2318 said:
Hmm... Or... Maybe Apple just leaked this to justify why the app icons look the way they do, and to have a good excuse why they'll change them upon the official release, even though, this is how they intended to have them look all along. At first they were designed with a grid system and were well thought out, and after all of the uproar over the look of them, "oh, we just gave that job to marketing". Just saying.

Image
Click to expand...

Wtf is that weather icon? Probably a version they didn't use. It's be cool if they can have a live one. It seems like such a tease of future live icons with the clock app.... The time is already at the top!
 
They also need to have a darker theme; the white keyboard in iMessages, etc. is really annoying. The whole OS has way too much white space!
 
So this means...

People with design experience designed the icons?

SHOCK! :eek:

.

:p

Honestly, that makes a lot more sense than engineers. The company I work for makes large-scale enterprise software, and we only recently put actual designers in charge of the UI design, rather than engineers. And in the two versions since then? The usability has increased dramatically.
 
How can anyone like this...

kyO6dQV.jpg


I thought the whole point of this redesign was to get rid of the glossy fake reflections and cheesy gradients.
 
this is exactly the common and right practice to do for large company. think about it, the UI designer in the past has to come up with logo design for their apps in SILOS. they did their best, but in darkness, so you ended up having inconsistent designs across iPhone UI. since iPhone's UI and apple-owned apps really represent Apple as a whole, it should stand out and differentiate from the rest of other third-party apps by exuding the same branding. This is the job of MarCom. They determine the color palette, font, and other basic guidelines such as "an icon should base on a circle with a diameter of...", "no more than n of colors should be used at...", "the minimum distance between the border of an icon and the content is at n pixel..."
my company does the same thing and every year they come up with outlook template, powerpoint/keynote template. in the ppt/keynote template for example, there will be 40 different slide master slides that u can simply plug in your contents into different types of slides, down to speech bubble design, call-outs, stock photography, etc.
what apple is doing is to give a consistent branding across its own applications. this is very smart and it saves a lot of time for each internal group's designer to NOT reinvent the wheels. it's much easier to start their designs within the framework Apple already set up.
 
Daalseth said:
Putting Marketing people in charge of ANYTHING critical is a bad idea. They aren't engineers, they aren't interface people, heck, they aren't even graphics and design people. Marketing is full of glorified sales people. As others have said this explains a lot.
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The world is full of armchair quarterbacks and marketeers.
 
Here's more from the article:

It’s also clear from what we’ve seen and heard that what we’re seeing of iOS 7 right now is a ‘mid stride’ snapshot. The work on design and development is still going full tilt, and what was presented this week is firmly a ‘work in progress’. We’re told, for instance, that some builds of iOS used onstage at the conference by presenters are already newer than the ones pushed out on Monday.

Of the various aspects of iOS 7, the design of its icons and other visual cues are the most in flux at the moment.
Click to expand...

In the iOS 7 forum someone did post a screen shot of a home page with a translucent dock so its possible that might come out in beta 2.
 
xcodeaddict said:
Obvious news is obvious.

If you didn't realise that these icons are on a `Beta 1` release and are subject to change, you don't know Apple very well at all.

Will all the screaming rants now be silenced? No, they'll just displace the moaning to something else... :p
Click to expand...

Except Apple has never significantly changed the design during the beta period. It isn't obvious at all. If people don't like it, they should complain so that Apple hears.
 
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downpour said:
How can anyone like this...

Image

I thought the whole point of this redesign was to get rid of the glossy fake reflections and cheesy gradients.
Click to expand...

there was no shadow and gloss effect at the icon level. for this particular icon (game center), it simply is a picture of what game center looks like. if u open game center, u will see exactly that, those four circles.
 
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