BS. Apple's not going publicly say anything other than what Ive said which was this is just the beginning. But anyone with half a brain would know trying to do everything they did in 6 months is damn near impossible.
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Jony Ive Put Apple's Marketing Team in Charge of iOS 7 Icon Design
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BS. Apple's not going publicly say anything other than what Ive said which was this is just the beginning. But anyone with half a brain would know trying to do everything they did in 6 months is damn near impossible.
Sorry image didnt work first time in last post. Here it is again, so people can put the old and new into perspective.
When has Apple shown any consistency with App or icon look and feel?
Maps, Passbook, Notes, Calculator, Stocks, Video Contacts... they all now look like zoomed in aspects of the software itself, and I like that.
Music, Facetime, Messages, maybe Calendar look similar, though Camera tries to fit in to the Facetime/messages icon look and fails with the grey scale.
The store icons, and mail look out of place with the strong gradient.
Safari certainly in need of a different look and feel. Perhaps a zoomed in part of a compass simplified down to three key colors. Blue, red, white.
Anyway, the first beta is pretty solid so far.
Maps, Passbook, Notes, Calculator, Stocks, Video Contacts... they all now look like zoomed in aspects of the software itself, and I like that.
Music, Facetime, Messages, maybe Calendar look similar, though Camera tries to fit in to the Facetime/messages icon look and fails with the grey scale.
The store icons, and mail look out of place with the strong gradient.
Safari certainly in need of a different look and feel. Perhaps a zoomed in part of a compass simplified down to three key colors. Blue, red, white.
Anyway, the first beta is pretty solid so far.
How so? There wasn't anything in the article that trashed the marketing team.
ios7 really blind sided me.
I was expecting johnny to strip out the candy icons not enhance the candy colours!
Please I beg of you johnny tone down the colour a long before release. The grey/white/black os stuff looks great but the icons are just hell on my eyes. I don't need luminescent i need differentiating colours only. Some more neutral ones like the setting app would be great, also just keep the current hues in tact.
Oh johnny I thought you had more taste.
I was expecting johnny to strip out the candy icons not enhance the candy colours!
Please I beg of you johnny tone down the colour a long before release. The grey/white/black os stuff looks great but the icons are just hell on my eyes. I don't need luminescent i need differentiating colours only. Some more neutral ones like the setting app would be great, also just keep the current hues in tact.
Oh johnny I thought you had more taste.
Uh, the old UI was not crappy by any stretch of the imagination. It's longevity is testimony as to how not crappy it was. Yes, people hate change, but I don't see that as the focus of the negative commentary. I just see people who just really don't like the new design; plain and simple. I've not seen any outcry for the old UI to come back (or stay), just disappointment with the new. Regardless it may be completely different once it's out of beta. Sweet lord I hope so.
Crashes like hell on 4S. Brightness sensor just stops responding few times in an hour. Apps get stuck. Nothing solid here.
Here's the thing: Because of the significant overhaul, Apple will get an unimaginable amount of press for each and every change they make from beta to beta. They've also had a quiet year. I would expect a) many more betas this time around than usual, and b) significant design refinements between them. You can't compare this to previous iOS betas. They've never done a redesign of this significance.
My guess is that they had to push out iOS 7 Beta 1 at a much earlier stage than they would normally would've, most to not come up empty handed at WWDC during an already low-key 2013.
The video about iterative design essentially confirms this article and the "work in progress" sentiment. They are setting the expectation of change and establishing that iOS 7 is far from complete.
My guess is that they had to push out iOS 7 Beta 1 at a much earlier stage than they would normally would've, most to not come up empty handed at WWDC during an already low-key 2013.
The video about iterative design essentially confirms this article and the "work in progress" sentiment. They are setting the expectation of change and establishing that iOS 7 is far from complete.
I beg to differ, cause I am/was a marcomms specialist, not all marcomms are glorified sales people - they have taste and background in Comms & Marketing. Most of all the product advertisements you see around you are approved my marcomm teams and if the designs were not fascinating, they wouldnt get approved nor receive appreciation from the public. So yes, most of them are definitely not designers *though I personally am, they do carry a sense of style.
But what I believe really went wrong is, as the job was outsourced to the marcomms team they just went lazy ass (as happens mostly) and forced Ive to accept the final outcome. Its Ive's fault for not chewing on the team to work their butt off, I mean seriously, a few icons have gradient from top to bottom (phone/facetime/sms), others have it bottom to top (mail/weather) the lack of synergy is so unlike a professional designer let alone what you expect from Apple.
The story really made good sense, I hope Ive finally takes charge after reading all this feedback and he should feel he let alot of folks down. Many imagined a top notch first result, instead we have to resort to -
"oh its only his first time."
FYI, Apple is only about Marketing - setting the trend/brand. Steve J. was the best marketeer ever.
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"A work in progress"
Looked like there wasn't much work and even less progress to me on the icons
Looked like there wasn't much work and even less progress to me on the icons
Icons must be changed!
The icons have to change! They are so bad and give the overall OS a cheap look! I hate the camera, gamecentre, photos in particular. The icon is so important its the window to the app! Every time I look at them and look at the old icons I just cant help feel that the older icons are timeless and the new icons are ****
The icons have to change! They are so bad and give the overall OS a cheap look! I hate the camera, gamecentre, photos in particular. The icon is so important its the window to the app! Every time I look at them and look at the old icons I just cant help feel that the older icons are timeless and the new icons are ****
Umm, this has been marcom's job for years. I'm pretty sure they handle visual design for every customer-facing product. This isn't something new under Jony Ive.
Each and every one is a downgrade. No one can argue that these are insanely great. Very disappointing, but they have time to fix it. Most of the designers I know (and it's a large number) can do much better than this in a short amount of time.
Rubbish
We hear this every damn time an Apple OS is updated, and it never happens. There's no secret build with the "real UI", these icons weren't just placeholders for the "real" icons. These weren't designed by some amateur team at Apple. Jony Ive didn't pass them off to some random passerby, he deliberately assigned and directed the team to work on them, and he signed off on them. He most likely didn't just sign off on the first draft, either. I'm sure there was the usual back-and-forth until this final design was chosen.
Yes, things can and will change as the beta continues, but it would be a huge mistake to expect any drastic changes. Those icons are most likely going to be the exact icons for the public 7.0 release, and if not, they will only get minor tweaks.
We hear this every damn time an Apple OS is updated, and it never happens. There's no secret build with the "real UI", these icons weren't just placeholders for the "real" icons. These weren't designed by some amateur team at Apple. Jony Ive didn't pass them off to some random passerby, he deliberately assigned and directed the team to work on them, and he signed off on them. He most likely didn't just sign off on the first draft, either. I'm sure there was the usual back-and-forth until this final design was chosen.
Yes, things can and will change as the beta continues, but it would be a huge mistake to expect any drastic changes. Those icons are most likely going to be the exact icons for the public 7.0 release, and if not, they will only get minor tweaks.
I think ios 7 has much bigger visual flaws than the icons. When mixed with your personal icons, the icon set looks great (except for Safari...good golly miss Molly #)
- not enough contrast
- no buttons
- dark live wallpapers are needed
- no drop shadows
- orb signal bar (really?)
- not enough contrast
- no buttons
- dark live wallpapers are needed
- no drop shadows
- orb signal bar (really?)
To me the new icons and overall display just looked cheap and amateurish. Its good to hear it may be a work in progress, as it needs to change.
Another real weakness is that it does poorly for the 50+ set whose poorer eyesight will have trouble reading many of the new screens that feature a combination of smaller fonts and less contrast. This applies to Settings, Notifications, and the new controls display just for a start.
Another real weakness is that it does poorly for the 50+ set whose poorer eyesight will have trouble reading many of the new screens that feature a combination of smaller fonts and less contrast. This applies to Settings, Notifications, and the new controls display just for a start.
Been watching Keynotes since '97, Swearing and fumbling is nothing new. I even recall the phrase "pain in the ass" having been used before.
I was just about to post that! That is truly the most horrible icon. I can't even for the life of me remember what app hides behind this icon. Looks like some cheap ripoff.
Also ugly: the new Safari logo. Looks like an oversized compass. Music icon, looks like from some cheap mp4 player. The compass icon is nice though. And the photos app is fugly as well.
Yeah I don't know how resource intensive it would have been for Apple to make the icons themselves. We're talking about something that independent designers literally pump out for people in android forums in a few hours that look better than what came out on this beta.
This news however is refreshing, I don't care how they spin it or even talk about it, just make it better.
This news however is refreshing, I don't care how they spin it or even talk about it, just make it better.
This is Good to Hear and Means the Work Went into Functionality
This is good and means the bulk of work went into the functional enhancements and improvement.
iOS7 will be solid on release.
This is good and means the bulk of work went into the functional enhancements and improvement.
iOS7 will be solid on release.
Only Steve could curse with style. Schiller was just turning around barely catching his breath.
The main point is:
This is NOT a professional phone. Seems like it was designed to teenager girls. POINT.
During my observation, it seems that another problem to me is that the gradient is not uniform. Some icons use from brighter do darker colors, and others from darker to brighter colors. This causes inconsistency.
This is NOT a professional phone. Seems like it was designed to teenager girls. POINT.
During my observation, it seems that another problem to me is that the gradient is not uniform. Some icons use from brighter do darker colors, and others from darker to brighter colors. This causes inconsistency.
Those who like it are silent and happy, for the most part. Those who don't are far from silent.
If you like it, brill - if you don't, ah well - you'll live
If you like it, brill - if you don't, ah well - you'll live