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Former Apple design chief Jony Ive has recruited at least four of his former Apple colleagues to his "LoveFrom" design firm, reports The Information.

jony-ive-2021-imac-feature-2.5.jpg

Former Apple employees now working for Ive include Wan Si, Chris Wilson, Patch Kessler, and Jeff Tiller. All four worked in Ive's group at Apple and now list LoveFrom as an employer on LinkedIn.

Wan worked on app icons, buttons, and home screens as part of Apple's human interface team, which Wilson was also a part of. Wilson helped design the iCloud icon and the Apple Watch user interface. Tiller worked on administrative matters on the design team, while Kessler worked on the Force Touch trackpad for the MacBook before leaving Apple in 2017.

Ive left Apple to begin LoveFrom in 2019, but the design firm has kept a low profile. There is no website and it is unclear how many employees work for Ive.

At the time that Ive left Apple, Apple said that Ive would continue to work with the company on exclusive projects, with Apple to serve as one of LoveFrom's clients. Ive was, for example, involved with the creation of the 2021 iMac. LoveFrom has also worked with companies like Airbnb.

Article Link: Jony Ive Recruited Four Former Apple Design Colleagues to 'LoveFrom'
 

MisterK

macrumors 6502a
Jan 9, 2006
555
443
Ottawa, Canada
Makes sense. Ive had been at Apple from 1992-2019. That's 27 years! These would be the designers he knows, mentored and grew with. Apple won't press him for poaching because of his incredible contributions to the company and because he's still doing work for them. Besides, Apple must get a lot of the best industrial design applicants to choose from (the same way the best web app developers probably disproportionately apply to Google). The have no shortage of talent to replace these fine folks.
 

laptech

macrumors 68000
Apr 26, 2013
1,964
2,535
Earth
Apple is a client of Loveform and with Ive's team now moving over to join him, is Apple moving away from inhouse design to that of using 3rd party design companies. Cutting down on design & employee costs maybe?
 

ThirteenXIII

macrumors 6502a
Mar 8, 2008
836
215
Apple is a client of Loveform and with Ive's team now moving over to join him, is Apple moving away from inhouse design to that of using 3rd party design companies. Cutting down on design & employee costs maybe?

Apple has done this many times with various products and services. most notably, they used external agencies for their TV ads and marketing campaigns.
 

rafark

macrumors 68000
Sep 1, 2017
1,562
2,374
So you read the first couple of free paragraphs on The Information too? Surely you could pass the $400/yr subscription off as a business expense and, y’know, share a little more?
I mean, Mac rumors is just a simple blog.
 
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InGen

macrumors 6502
Jun 22, 2020
259
880
There’s no reason to believe Ive or any of the aforementioned former employees of Apple are not still contributing to Apple projects in some way. These people weren’t poached the way Ford might poach a Tesla engineer. They’re probably still attending the same parties etc etc nothing to see here m
 

coolfactor

macrumors 603
Jul 29, 2002
5,822
6,845
Vancouver, BC
Apple is a client of Loveform and with Ive's team now moving over to join him, is Apple moving away from inhouse design to that of using 3rd party design companies. Cutting down on design & employee costs maybe?

Lovefrom allows Ive to continue doing the work that he loves without all of the corporate/political bullcrap that comes with big companies. Apple can directly benefit from this "restructuring" of Ive's work life by hiring Lovefrom.
 

Zorn

macrumors 65816
Feb 14, 2006
1,082
711
Ohio
Honestly IMO - let them go. He had some great collaborations with Steve back in the day, but lately when given free reign his design choices have not been good. Make everything thin as a cracker, and to hell with battery life or other functionality! Make the most heavily used part of the remote control OUT OF GLASS! Ick. Apple's recent stuff has been much better without him.
 
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