Not sure how Jony bagged these four as it's one thing to design computers but a whole other ballgame when it comes to designing other people's widgets.
I can see that. For me personally, I quit my last job because I didn't like my new manager.
Yep to fill the world with terrible design.
Yes.his company name is so dumb.
Yep to fill the world with terrible design.
Check out this gem. take all function out of the Leica camera for the sake of form.
![]()
Jony Ive-Designed Leica Prototype May Fetch Over $200,000 at Auction
This prototype might not even function, but is still expected to draw a considerable sum.petapixel.com
Yep. great design there.
Ive left Apple to begin LoveFrom in 2019, but the design firm has kept a low profile. There is no website and it is unclear how many employees work for Ive.
As the adage goes, his designs have been both original and great. Unfortunately it's too often the case that the designs that were great were not original, and the designs that were original are not great.I have no idea why people laud Ive as a great "designer".
Design is every bit as much about how something works as how it looks.
Most things he's had a hand in designing interact with and function with humans -- horribly.
All he really does is make everything smooth, feature less, minimalist, etc -- to a fault.
That's not great "design".
He'd really excel at just designing concept cars and/or other products never meant to actually make it to market, but rather just "look cool".
It’s almost always less expensive to outsource.In what world is a 3rd party going to be cheaper than in-house? Especially at Apple's scale.
Except that Ive can pretty much pick any project he wants to work on and charge any price he likes. He also has the benefit of knowing the ins and outs of Apple, so he'll know how to extract the most money.It’s almost always less expensive to outsource.
Jony and all the people needed to support his tasks are very expensive (salary, benefits, rewards, etc.)
Now Apple is a customer to Jony. Theoretically, they have leverage to push back on questionable design decisions while still maintaining overall product design continuity.
(This is just like uh, my opinion, man)
This is all part of a grand tax evasion scheme masterminded by Tim Cook.Apple is a client of Loveform and with Ive's team now moving over to join him, is Apple moving away from inhouse design to that of using 3rd party design companies. Cutting down on design & employee costs maybe?
As the adage goes, his designs have been both original and great. Unfortunately it's too often the case that the designs that were great were not original, and the designs that were original are not great.
Terrific. Maybe now we can get slightly thicker devices with actually decent battery life.
@orbital~debris
Please don't just "downvote" (god I hate that function on this website)
Please tell the forum what you disagree with in my comment that you "disliked"
What products that Ive has been a part of "function great"?
I don't mean "look great" or "super cool" -- I mean actually work really well as a result of the design?
To add a little detail on why I disagree with what you said: I’ve read numerous Ive articles and interviews and I think the meme-like focus here at MR on him “making things thin” belies the immense thought and consideration he seemingly puts into product design (i.e. encompassing many more elements of how a person interacts with an object than the simplistic notions of design that are often bandied around).
I used the ‘disagree’ option on your post very precisely and in the sense it’s named and labelled, because I do disagree with everything you stated. I am sorry if this isn’t to your liking.
Is there an Apple product he wasn't involved in?For me it's much more than just things being thin - although that particular goal has had some bad tradeoffs over time for sure. So often his design bias just has seemed to gravitate towards looks...to the detriment of how the human blob will successfully and happily interact with it.
I'm curious, do you have a favorite device in mind that he was associated with designing that you feel "works" as good as it "looks"?
or even better - a device that you feel they sacrificed on looks a bit specifically to make it work better and more successfully?