@Peperino, is there anything you actually like about Apple or it’s products? I was surprised to click on your comment history and see the amount of negative commentary you have about Apple. Can you point to a computer company from which you purchase products that you’d consider innovative? I’m genuinely curious.
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Jony Ive Remains 'Eager to Create' and 'Completely in Awe' About Creative Process
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@Peperino, is there anything you actually like about Apple or it’s products? I was surprised to click on your comment history and see the amount of negative commentary you have about Apple. Can you point to a computer company from which you purchase products that you’d consider innovative? I’m genuinely curious.
Yep, Ive had it's hours of fame! Enjoy and time for a new industrial designer. Ive should go back to Apple Park and discuss which carpet and what kind of wood is used best.
We need a real world power user who loves industrial design and knows what real world computer users want. Maybe they could create in paralel. Ive with the stagnant no button thin is in line and another line for what people really want with all the power unleashed from what's inside. Without holding back for heat problems. Upgradable, durable and reliable stuff.
For a man so "eager to create", it's more like copy and paste. Compare all the iMacs released since 2007 to now, the Mac mini (at least it got a new color), the Air since 2008 until finally, a refresh. When the Mac Pro got backed into a "thermal corner" due limitations of the existing design, Apple chose to let it languish for years before exerting any amount of resources to make a new design which is still unseen. To be fair, perhaps Jony & team are still creating new designs behind the scenes, but Tim, for economic reasons, would rather recycle existing designs and older components purchased at a steep discount.
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Yes, saw them too:
And after a few months the Xs looks already outdated again, lol. Waiting for the Chinese to come with the same... or better...
Actual Jony Ive creative process....
1. Sit in office all day playing solitaire, xmas tree ideas, zirconia rings, etc
2. Get minions to come up with designs
3. Take credit for said designs
4. Collect fat paycheque and bonus
5. Repeat
1. Sit in office all day playing solitaire, xmas tree ideas, zirconia rings, etc
2. Get minions to come up with designs
3. Take credit for said designs
4. Collect fat paycheque and bonus
5. Repeat
You're the only person I've ever heard / write this. The Trashintosh was not a real 'Pro' machine like the Cheese Grater was.
I love almost everything about Jony Ive, but especially how his turn of phrase as well as tone of voice, both exquisite, rub so many small minds the wrong way, here on Macrumors and all over the internet.
You forgot:
6. Spew copious quantities of hyperbolic nonsense during speaking engagements and softball interviews.
I'm studying design in college and I loved his dichotomy in design thinking
"On one hand to be constantly questioning, loving surprises, consumed with curiosity and yet on the other hand having to be utterly driven and completely focused to solve apparently insurmountable problems, even if those solutions are without precedent or reference."
Like that is IT! man. Right on.
"On one hand to be constantly questioning, loving surprises, consumed with curiosity and yet on the other hand having to be utterly driven and completely focused to solve apparently insurmountable problems, even if those solutions are without precedent or reference."
Like that is IT! man. Right on.
In the past 10 years, we've seen the iPad go from its original iteration all the way to the latest Pro, which is quite a different beasts. And what about the Apple Watch? Or AirPods? Or in the services area, which is stronger than ever, and devices work together better than they ever have before? Saying there has been zero innovation in the past 10 years seems to mean you're ignoring loads of products.
In reality, how do you make designs such as the iMac better? Don't change the design of something for the sake of change, do it to make the device better.
Unfortunately it isn't about products being affordable, it is:
- Lack of being able to repair
- Lack of being able to upgrade
- Lack of quality control both with hardware and software
- Lack of just thinking designs through, for example other manufacturers have found ways to reduce potential liquid damage using channels and drain holes, but Apple doesn't do so.
- Doing things that are not consumer friendly, like that whole Touch ID fiasco a while back in the name of security and then when people pressed Apple finally relented and said it was only supposed to be used for testing, but after how many people bought new devices because of it? Same goes for throttling phones when the battery is degraded. Or a ribbon cable has come loose on a Macbook so the display isn't lighting up, do they reattach the ribbon cable? No, they say you need to replace several parts, including the screen even when nothing is wrong with any part.
Guy has way too much control and now believes in his own hype. Funny how his designs started to show flaws and have more flaws than ever once Jobs passed. He is crap without him as his filter. It’s more obvious than ever that Jobs filtered out his awful ideas but with Jobs no longer there all the cracks now show in the actual end product.
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How about solving the seemingly insurmountable design problem of a modern Mac Pro with PCIe slots. Or a computer that doesn't thermally throttle when actually used.
I've a video for Jony & Tim, hope they're not to busy counting money and find some time to see this video...
It's about design and what people want (before this gets deleted for being off topic).
It's about design and what people want (before this gets deleted for being off topic).
It's far easier to spin babble and hype his own 'legend' than to actually solve real world problems. Ives thinks he's Dieter Rams' successor, he isn't.
Exactly. And people who post the most negative of hyperbole have usually been with Apple for a long time.
If Apple depended on their relatively few customers who have been with Apple since the beginning, $1T never would have happened.
Apple needed new products and customers. Tim grew the products, customers and the company.
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“I” is not indicative of “people”. It’s indicative of one person.
Do you really not understand? He's talking about things greater than just getting from point A to point B or merely competing a task using a computer. Haven't you ever used software and stopped for a moment to consider that every choice and direction had an individual that guided it, thereby guided you to where you are at that moment? Haven't you ever considered that a designer held a product in their hands and made certain that the corners or edges felt just right to everyone while at the same time evoking a degree of ownership and craftsmanship designated only to that designer. It's easy to lose sight of design intimacy when it's mass produced but it's still there and Apple understands this better than anyone.