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Stop treating design as it’s something everyone can do or understand at every level. If you really do care, take the time
too learn more before commenting.

Design is one of the most personal and fragile professions; into which, if you really care, pour your entire life - yes, not just the typical “8 hours”.

Accept that you at best don’t understand what Ive is talking about and move on.
For some it's art, for some it's rubbish. Beauty is in the eye of the beholder.
 
Stop treating design as it’s something everyone can do or understand at every level. If you really do care, take the time
too learn more before commenting.

Design is one of the most personal and fragile professions; into which, if you really care, pour your entire life - yes, not just the typical “8 hours”.

Accept that you at best don’t understand what Ive is talking about and move on.

I could say the same thing about teaching...but most people open their big mouths about that. As long as people care about the outcome and as long as figures like Ive talk about it in public settings it is fodder for people to discuss regardless of their level of competence in the domain.
 
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Says the guy who is ultimately responsible for the design of an iPhone which has barely changed in 4 years.

I'm not saying that I think it needed to, but saying stuff like this, you then have to wonder what does all day. Sitting in a silent room feeling terrified perhaps?

Playing with the Aston Martin configurator presumably.
He’s so pretentious. “Fabulously terrifying.” Give me a f’ing break.
 
I don't see real design changes coming from Apple first anymore. The electronic industry copied Apples trick years ago and while Apple is showing us their same trick year after year and again and again, others have learned new and better tricks.

Seeing what's coming to market now already makes the newly iPhones feel outdated (surely for the price).

What I'm saying is they are not basing their design changes on what other people are doing or not doing...they are basing them on a vision that Ive has towards the ultimate or ideal iPhone (a slap of polished glass). I could be wrong...this is just an opinion. Each "trick" you mention is moving a step closer towards that ideal, which they likely dreamt up years ago.
 
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I already knew how this would go before finishing the article. He must get a good laugh when people keep saying such ridiculously rude things about him whist simultaneously making him a very wealthy man. These days the sheer ugliness of the MR mob is becoming somewhat obscene. A lot of nameless nobodies on an anonymous forum who have created nothing themselves hating on a man that has his designs in museums.
 
What I'm saying is they are not basing their design changes on what other people are doing or not doing...they are basing them on a vision that Ive has towards the ultimate or ideal iPhone (a slap of polished glass). I could be wrong...this is just an opinion. Each "trick" you mention is moving a step closer towards that ideal, which they likely dreamt up years ago.

I understand what you're trying to tell and maybe it is Ive's goal. But in my opinion Apple lost the balance between art and usability. Aren't their product not nice to look at? Sure they are. But at what cost? The newly introduced MacMini can't handle the heat of the new processors, same for the iMac Pro. I still hate the lightning port under my Magic Mouse, the new iPad Pro is so thin that it is too easy to bend. I can go on and on. For me a good design has to look great but not at the expense of usability, durability or upgradability.
If it was pure art, I am in no need of those. But I've to work with it. With each incremental update Apple's products are losing some of the three points I mentioned.
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I already knew how this would go before finishing the article. He must get a good laugh when people keep saying such ridiculously rude things about him whist simultaneously making him a very wealthy man. These days the sheer ugliness of the MR mob is becoming somewhat obscene. A lot of nameless nobodies on an anonymous forum who have created nothing themselves hating on a man that has his designs in museums.
Most of the Macs belong into a museum from a technological point of view, lol
 
Speaking of creative process, what's going on with that? We've seen similar iPhones for several years, and nothing new on the desktop or MacOS scene. And AppleTV is largely unchanged.... Apple is being beat by Amazon, Samsung, Spotify, and the PC.

He must be talking about the creative process Steve Jobs employed while he was still carrying the company.
 
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And this is why innovation in Apple has been dead for years.

The external iMac design has not changed in 10 years.
Mac mini same external box after 4 years.
Mac pro was a complete failure.

In internals, in 2018 computers are being shipped with Soldered 128 SSD...really?
making computers disposable and NOT upgradable.
Macbooks Pro and Air would luck if you want to upgrade the RAM.

I would like to know where is the innovation??
Innovation in Apple has been in price only by increasing prices in the entire line up with zero innovation.

Very well stated... Thank you!
 
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Jony Ive reminds me of Dr. Samuel Loomis from the Halloween franchise. In the 2nd film, he gets famous and arrogant from his book deal that he totally loses touch with reality and what the general audience actually has to say about his products. Just like Jony.
 
He’s been involved in the industrial redesign of the stores

‘Has been’ is equivalent to past tense. He (Ive) is _no_ longer in charge of ‘retail design’, for the record, Angela Ahrendts resumed control years back, so again, your previous statement is incorrect. In that regard, feel free to read the source below indicating specifically who has control over what specifics, in regards to this article, it’s not Ive in retail.

Education:

https://en.m.wikipedia.org/wiki/Angela_Ahrendts
 
I tell you the one thing this guy is good at is hyperbole. I mean, seriously, what the heck does that even mean. You could just as easily say, "I love my imagination."

In the meantime, Jony, let's stop making things thin to the point of breaking and start developing software so we can get more done.


"I remain completely in awe, completely enchanted by the creative process. I love the unpredictability and the surprise."

I might be wrong but if I take those words to the philosophic level; I thing Jony is talking about life, the unpredictability and surprise elements of life and the continue process of eternal creation, it seems like he is saying that he understand the meaning of life and that he is using that understanding in his endeavors, his not fighting life, he is using it.
 
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I already knew how this would go before finishing the article. He must get a good laugh when people keep saying such ridiculously rude things about him whist simultaneously making him a very wealthy man. These days the sheer ugliness of the MR mob is becoming somewhat obscene. A lot of nameless nobodies on an anonymous forum who have created nothing themselves hating on a man that has his designs in museums.
He has influenced design across industries, not just tech, and continues to be respected and admired by his peers.

The display of ignorance by the MacRumors mob is appalling.
 
There should be a college drinking game involving the number of times Johnny Ives says words like incredible, amazing or enchanted in a single speech. :D:D:D
 
‘Has been’ is equivalent to past tense. He (Ive) is no longer in charge of the retail design, for the record, Angela Ahrendts resumed control years back, so again, your previous statement is incorrect. In that regard, feel free to read the source below indicating specifically who has control over what specifics, in regards to this article, it’s not Ive in retail.

Education:

https://en.m.wikipedia.org/wiki/Angela_Ahrendts

A more reliable source than Wikipedia would be Apple themselves:
https://www.apple.com/leadership/jonathan-ive/
https://www.apple.com/leadership/angela-ahrendts/
 
The base iMac Pro outperforms a $10,000 custom-built Windows machines for editing RAW footage in Premiere Pro, and looks better while doing it.

Watch this video and try again:


I wish apple could buy that company. Put around some shiny aluminum and rebadge it as the new Mac Pro for $ 500 more.
 
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Yes, thank you for providing this. The Wikipedia source for Ahrendts is a bit more extensive, but this still is a nice comparison to sum the roles more succinct, and its from Apple as you noted.

Those pages do clearly state though that, "Jony is responsible for all design at Apple, including...major architectural projects such as Apple Park and Apple’s retail stores...," and "Angela is responsible for strategy, real estate & development, and operations of Apple’s physical stores...."
 
He’s so pretentious. “Fabulously terrifying.” Give me a f’ing break.
I do wonder how he really talks at home with his wife. Can you imagine how he could manage to give a three minute long answer that’s a non answer to the fabulously terrifying question nearly every wife asks her husband at some point in their marriage: “Does this outfit make my butt look fat?”
 
"Angela is responsible for strategy, real estate & development, and operations of Apple’s physical stores...."

Yes, This was the original article last year posted I was searching for and how it discusses Ahrendts ‘Makeover’ in the retail locations. She alone has made some transitional changes since internal development, I believe Ive was heavily involved in structural design for stores like New York, Hong Kong and Chicago. But more less, I think it’s been Angela behind the scenes with Genius Bar tweaks, decor/furniture, employee attire, etc. It appears she is in the ‘retail spotlight’ more than Ive is in certain area’s.

https://www.macrumors.com/2017/10/25/angela-ahrendts-new-profile/amp/
 
Create a replacement for the butterjoke Macbook keyboard.

Don't encourage him. The next stop will be Apple's version of the Lenovo Yoga Book's glass keyboard!

Yes, Lenovo introduced the first all-glass keyboard. Lenovo now sells the best and worst versions of a keyboard.
 
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