Jony Ive Remains 'Eager to Create' and 'Completely in Awe' About Creative Process

wigby said:
Do you really not understand? He's talking about things greater than just getting from point A to point B or merely competing a task using a computer. Haven't you ever used software and stopped for a moment to consider that every choice and direction had an individual that guided it, thereby guided you to where you are at that moment? Haven't you ever considered that a designer held a product in their hands and made certain that the corners or edges felt just right to everyone while at the same time evoking a degree of ownership and craftsmanship designated only to that designer. It's easy to lose sight of design intimacy when it's mass produced but it's still there and Apple understands this better than anyone.
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I'm a software developer....I think you missed my point. I was hoping the exclamation mark gave it away.
Whoosh....
 
Dear Jony,

As I get older the only thing I really want to be in a smaller form factor… smaller, thinner, lighter, just like it doesn't exist… that I have to deal with day to day are my stool!

IV
 
tubular said:
“I’ve found that we can’t let functionality guide design. If a part doesn’t fit, you didn’t need it anyway. Smaller is always better. It is never, never, never not better.”
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I know exactly what he means by the quote you kindly posted, but I am going to ask this anyway.

So if Ive likes smaller...then why are iPhones bigger? (I know, trends, the market). But why he couldn’t he fight for a smaller screen phone?

I’ll keep my mouth shut about anything else, because I’d rather not waste time getting my knickers in a twist over the silly, bullpucky doublespeak the Apple execs cannot stop saying.
 
nathan_reilly said:
I'm studying design in college and I loved his dichotomy in design thinking

"On one hand to be constantly questioning, loving surprises, consumed with curiosity and yet on the other hand having to be utterly driven and completely focused to solve apparently insurmountable problems, even if those solutions are without precedent or reference."

Like that is IT! man. Right on.
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It is it. I am glad someone on here actually understands what he is saying.

All the negativity on here and then compare to the wider market and Apple are innovating just fine. If you look at the iPod to iPhone to ipad they are really iterative devices with the iPhone a big stand out. We were lucky to be in a period where these devices came together.
Apple make a selection of beautiful machines and if those on here want power, Apple is not the brand for you. It is all very simple, but people seem to get angry over things they have absolute control over and are unable to realise that Apple is a consumer brand these days. I think they only made the imac pro because they could easily and shut some people up, and that is really the only true ‘pro’ desktop they have right now.
 
Bin Cook said:
Doing up Apple Park and retail stores. I'd be surprised if he's been involved in any product design for at least three ears, which IMO is part of the problem. Get him back on products and not peripheral crap that makes Tim feel better about price gouging.
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that’s my impression too I have to say. I’ve been a long term Apple fanatic but I’ve noticed my enthusiasm for Apple products is rapidly falling.
 
I could do this man's job. First, I'd make the phone thicker to get rid of camera bump and put in a bigger battery for 24-hour non-stop usage. Then I would order the engineers to get rid of the notch. I don't care how, just do it. Then make a proper OLED with no color shifting and burn-in. I would also add 16GB RAM to the phone and iPad. Then I'd reduce the price to $500. Maybe $600. Next, I would make all MacBooks come with USB C and A ports, plus ethernet port, bring back MagSafe, and include Blu-Ray drives, and squeeze in an even bigger battery for 48-hour non-stop usage. I would also make the iMac and MacBooks come with OLED touch displays and stylus support.

Those are just SOME of my ideas. Too bad Jony Ive can't think of them.
 
Seeing recent pictures of Jony makes me think he needs to focus more on closing the rings on his Apple Watch. That seems to be one thing at Apple that isn't getting any thinner with time. Yikes! :p
 
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the future said:
I love almost everything about Jony Ive, but especially how his turn of phrase as well as tone of voice, both exquisite, rub so many small minds the wrong way, here on Macrumors and all over the internet.
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Yes, yes, yes!! Thanks
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nathan_reilly said:
I'm studying design in college and I loved his dichotomy in design thinking

"On one hand to be constantly questioning, loving surprises, consumed with curiosity and yet on the other hand having to be utterly driven and completely focused to solve apparently insurmountable problems, even if those solutions are without precedent or reference."

Like that is IT! man. Right on.
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Agreed. I’ve been in the “industry” for 12 years - this is a spot on description!
 
Bin Cook said:
Doing up Apple Park and retail stores. I'd be surprised if he's been involved in any product design for at least three ears.
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That’s not correct, Angela Ahrendts is in charge as the Senior VP of of the retail store revamping, Jony Ive doesn’t have involvement with that.
 
wigby said:
Do you really not understand? He's talking about things greater than just getting from point A to point B or merely competing a task using a computer. Haven't you ever used software and stopped for a moment to consider that every choice and direction had an individual that guided it, thereby guided you to where you are at that moment? Haven't you ever considered that a designer held a product in their hands and made certain that the corners or edges felt just right to everyone while at the same time evoking a degree of ownership and craftsmanship designated only to that designer. It's easy to lose sight of design intimacy when it's mass produced but it's still there and Apple understands this better than anyone.
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This!! Thanks for writing this post!
 
Suttree said:
I could do this man's job. First, I'd make the phone thicker to get rid of camera bump and put in a bigger battery for 24-hour non-stop usage. Then I would order the engineers to get rid of the notch. I don't care how, just do it. Then make a proper OLED with no color shifting and burn-in. I would also add 16GB RAM to the phone and iPad. Then I'd reduce the price to $500. Maybe $600. Next, I would make all MacBooks come with USB C and A ports, plus ethernet port, bring back MagSafe, and include Blu-Ray drives, and squeeze in an even bigger battery for 48-hour non-stop usage. I would also make the iMac and MacBooks come with OLED touch displays and stylus support.

Those are just SOME of my ideas. Too bad Jony Ive can't think of them.
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"macrumors newbie"

And it shows.
 
A lot of people here are dogging on the lack of meaningful changes over the last couple of models of the iPhone or saying Jony isn't doing anything any more. My reading is that several years ago (whenever) Jony came up with a drawing/concept art of what he wanted the iPhone to look like. I believe he's said it before...just a solid sheet of polished glass. That's the work he did. Now, Apple has been slowly reaching towards that concept. What we get are tiny incremental updates where a component here there is changed to meet that goal...Apple tries to make us feel like each year's model is an innovation all on its own...that's the business end...but they are working towards the concept. By the time we get there, it won't seem like such a big deal, because we've been fed incremental updates working towards it. It's quite possible, too...that at that point Apple won't know what to do with the line.
 
wigby said:
Do you really not understand? He's talking about things greater than just getting from point A to point B or merely competing a task using a computer. Haven't you ever used software and stopped for a moment to consider that every choice and direction had an individual that guided it, thereby guided you to where you are at that moment? Haven't you ever considered that a designer held a product in their hands and made certain that the corners or edges felt just right to everyone while at the same time evoking a degree of ownership and craftsmanship designated only to that designer. It's easy to lose sight of design intimacy when it's mass produced but it's still there and Apple understands this better than anyone.
Click to expand...
Some of my friends are artists and can talk about their 'art' the same way Ive does. I only see a rusty pole while they see some one of a kind magic. Reminds me of Ive talking about his shiny pieces of expensive computer 'art'. I only see the same as last year with a slide color correction. Turning around the price tag I'm also in shock and awe :eek:
 
HJM.NL said:
Some of my friends are artists and can talk about their 'art' the same way Ive does. I only see a rusty pole while they see some one of a kind magic. Reminds me of Ive talking about his shiny pieces of expensive computer 'art'. I only see the same as last year with a slide color correction. Turning around the price tag I'm also in shock and awe :eek:
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The prob with Ives is that he only sees it as an item to be physically admired, sitting there... without it actually turned on. Steve saw that while beauty is great and needed, it's truly how the user interacts with the machine when its turned on that matters.

A computer is inherently a tool. Can a tool also be artistic? Sure, but its primary purpose is what matters the most.

You can have a plain looking but super strong hammer or you can have an amazingly hand decorated hammer that's fragile. Alternatively, you can have an amazingly hand decorated hammer that's super strong, thus becoming both a tool and art... but when you think of a hammer, you always think of it first for its purpose as a tool, and that's the same with the computer.
 
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Stop treating design as it’s something everyone can do or understand at every level. If you really do care, take the time
too learn more before commenting.

Design is one of the most personal and fragile professions; into which, if you really care, pour your entire life - yes, not just the typical “8 hours”.

Accept that you at best don’t understand what Ive is talking about and move on.
 
ocnitsa said:
A lot of people here are dogging on the lack of meaningful changes over the last couple of models of the iPhone or saying Jony isn't doing anything any more. My reading is that several years ago (whenever) Jony came up with a drawing/concept art of what he wanted the iPhone to look like. I believe he's said it before...just a solid sheet of polished glass. That's the work he did. Now, Apple has been slowly reaching towards that concept. What we get are tiny incremental updates where a component here there is changed to meet that goal...Apple tries to make us feel like each year's model is an innovation all on its own...that's the business end...but they are working towards the concept. By the time we get there, it won't seem like such a big deal, because we've been fed incremental updates working towards it. It's quite possible, too...that at that point Apple won't know what to do with the line.
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I don't see real design changes coming from Apple first anymore. The electronic industry copied Apples trick years ago and while Apple is showing us their same trick year after year and again and again, others have learned new and better tricks.

Seeing what's coming to market now already makes the newly iPhones feel outdated (surely for the price).
 
Relentless Power said:
That’s not correct, Angela Ahrendts is in charge as the Senior VP of of the retail store revamping, Jony Ive doesn’t have involvement with that.
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He’s been involved in the industrial redesign of the stores. This is all public domain knowledge so I’d be happy for you to retract your comment.
 
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