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Jony Ive Says Holding Onto Features When There's a 'Better Way' is 'Path That Leads to Failure'

How about letting go of the static 4X7 grid of icons and let developers put active content directly on the home screen? Give the customer choices as to what they want to emphasize. I use four or five apps almost exclusively. Let me see my email headers, messages, current weather, and upcoming calendar events on the home screen. Widgets are a stopgap measure that should have transitioned to active content before now.
 
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tgwaste said:
Dear Johnny,
I hate face ID. It fails at least 30% of the time even after many re-trains. The truth is this:

You needed an edge-to-edge display because the Android guys were killing in there and you couldn't figure out how to get touch ID under the display so you gave us this other garbage instead.

Dont get me wrong, I love the iPhone X. I have no problem what-so-ever with the notch, but face ID is pure (provenly insecure) crap.
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Android guys still don't have an edge to edge display, they have obvious bezels and it's not because they're using something like FaceID - it's because they keep their display controller under one of those bezels. I don't know how many times you need to hear that they didn't even care about TouchID under the display because they chose FaceID but I have no doubt they could have done it if they really wanted to. About it failing for you, no idea why that's happening, it's flawless for me. When it fails, I know why - the phone is in landscape mode, I'm laying back in a recliner watching tv and looking down at it, it's further from my face than should be expected, etc.
 
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Jack must return on iPhones.
Jack must remain in iPads and Macs.
USB-A, HDMI and SD-Card slots must return to Macs.

Damn minimalism. I want a real computer, not a ****ing accessories ****-show.

I want to use my damn headphones and all my devices. Do you guess what port allows me to do that? Yep, the danm Jack port.

I need to use Touch ID because Face ID does not work for me because of with my disabilities.

****ing Apple.

I've been a loyal customer for 15 years. Now I want to nope out of Apple because all this nonsense, among with macOS and iOS software quality (horrible).

**** John Ive, **** the current Apple.
 
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It's true that sometimes Apple has to ditch a feature early, which causes pain in the short term. But all I have to do is let other consumers buy the new stuff, wait a year or two while they deal with the pain, and ease the transition for me.

All the Windows users are blissfully unaware of the crap everyone else has to deal with, and they always use the most ubiquitous standards. They're just now switching to EFI boot, they had USB 3 instead of FW800 and TB, and they simply rolled with the HDMI updates instead of using mini DisplayPort and whatever.
 
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FrenchRoasted said:
"After time, however, many customers usually learn to adapt. Google even removed the headphone jack on the Pixel 2 this year."

Forcing your customers to adapt rather than meeting and exceeding their needs is policy that leads to failure. Ive's attitude always strikes me as arrogant.
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This is totally wrong. Customers want an end goal but they don't really know the best way to get to it. They always think they do, but you have to show them otherwise. And when you do, you succeed far further.
 
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keysofanxiety said:
Not really, because asking ‘source’ roughly means: “can you back up your statement with facts, not musings pulled from your backside”.
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Do YOUR musing come from your backside? Or just everyone else's? You might sell this as 'removing features we didn't need from our backsides'.

This article is marketing fire fighting - it's defensive and seems a strange expense to afford a product that requires no assistance in 'selling itself' - this article excuses why it might not be 'everything' people want. It's a curious thing.
 
It could also lead to this kind of "present"...

plannedob2.png
 
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rishic89 said:
But I need removable battery, physical keyboard, SD card slot, FLASH PLAYER! styluses and random sh*@ I don't use /s
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Ah yes. The because I don't need it, no one needs it line of reasoning.

On a different note, removing TouchID in favor of FaceID. Yarp, better.:rolleyes: I guess better doesn't mean what I think it means.;)
 
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Yes, he's talking about why they removed Touch ID. It was a complete failure on the X.
 
I initially thought this would be Ive talking about how they planned to get rid of FaceID when they have underscreen TouchID.
 
c0ppo said:
So, they don't want to play it safe? Well, I agree with that.
How about giving us a redesigned and completely revamped iOS? Just a simple fix so we don't have to look at grid of endless icons would suffice. But then again, that wouldn't be playing it safe now, would it? :)
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Another Apple exec, Federighi, once said that "new is easy, better is hard." And that's an example of new but not better.
 
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FRAK YOU, Jony Ive.

Now I know it's YOUR fault Apple devices get more and more crippled with every iteration, particularly your laptops.

What a BS excuse. It's about money, period. Charge the same or more for less features and hardware components so that the device is cheaper to manufacture, and pass the additional cost of restoring functionality to the customer via dongle sales.

Frak You very much.
 
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Being innovative doesn't make you successful. Being successful makes you successful.

The Cube, and the Mac Pro were very innovative and clever designs, but both (deservedly) didn't sell well or last long.

Apple need to learn that every time they drop ports or change designs, it impacts on the end-users; in the form of having to buy new cables or chargers or cases or even all new peripherals. Or having to carry around lots of adaptors. Apple need to weight the benefits of the redesign against the inconvenience of the change for users.

If the benefits are huge, wonderful! But don't force users to buy new cases because you've shaved a fraction of a mm off an iPhone; or don't force users to buy new externals because you can make a MacBook very marginally slimmer by dropping some ports.

Apple seem to think change is good, regardless of its benefits or knock-on effects.
 
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Question....

If Steve Jobs was a live... what would be the iPhone that... STEVE JOBS would be presenting? What features?
 
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