Steve Jobs would have hated that website for a number of reasons, wow what happened to Ive? Maybe he wasn't the talent we all thought?
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Jony Ive's 'LoveFrom' Design Firm Launches Official Website
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[Adopt Jonny Ive voiceover] ‘The Love From visual identity conveys our values of inspired simplicity’.
And people fight me when I whine about Apple's trend towards scroll-crazy interfaces that aren't designed to contain as much as possible on one (opening) screen, regardless of device, in order to make the user's job convenient. Every page, app, interface does NOT need to be a visual statement. We want intuitive, convenient function in an interface that happens to look really good, not an art portfolio statement first and foremost.
Jony, After you've designed an interface, website, app, whatever...it's no longer about YOU but the USER.
Edit: Oh, and on the subject of not wanting a Portfolio statement on our devices, this user wants more than just a flat, text-only white-out. Life around us is full of color, detail, and tactile features.
Jony Ive, the most over-hyped Design Genius...if more of Less is better then keep extending out that genius idea…keep removing things and what does that leave?
Jony, After you've designed an interface, website, app, whatever...it's no longer about YOU but the USER.
Edit: Oh, and on the subject of not wanting a Portfolio statement on our devices, this user wants more than just a flat, text-only white-out. Life around us is full of color, detail, and tactile features.
Jony Ive, the most over-hyped Design Genius...if more of Less is better then keep extending out that genius idea…keep removing things and what does that leave?
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They wasted two years on Times New Roman 1.0.1 beta. Can't you see each character is 2 mm thinner?
Can't believe I read this vacuous *****.
That site says what *every* company thinks it has or aspires for.
It reminds me of the saying, “Remember, you’re unique. Just like everybody else.”
Unfortunately his time has passed. Apple isn’t the same company it was 10 years ago. Design really isn’t at the forefront anymore. It’s not a place for people like him. Because of that He simply had nothing else left to add to the conversation. Apple has reached a point where every product is a refinement of previous designs. The days of the G4 cube and G4 iMac are gone. I believe the 2019 Mac Pro is his swan song. That product gave us hope for the future of Apple design. I’m still going to buy their products regardless, but it won’t have that special something. Hopefully he can bring that into his new company. It’s a shame Apple left it behind.
Wow, it’s taken them 2 years to make that website?! Could’ve knocked one out on SquareSpace in 2 minutes…
(Have to admit though I am loving that comma animation!)
(Have to admit though I am loving that comma animation!)
Maximum pretentiousness, exemplified.
"You may know us by our past work" .. so they are riding on the success of Apple. No guarantee these people will be as creative as before. This is a new company with zero track record and should be treated accordingly.
And the animation changes each visit. I saw about 5 unique comma animations so far.
I’m confused. Where does the fury part come from? It came out of nowhere at the end.
Gotta admit it is pretty cool how the animation for the comma is different every time you refresh the page
Definitely more than five. I think so far I had 9 or 10.
I guess that is the biggest statement on that website: how much detail you can give to such an animation.
If you need to know the history of the font to appreciate it, it's a fail.
Peter Saville, hey? My fave record sleeve designer. That certainly has me interested in what this collective is going to produce.
Peter Saville, hey? My fave record sleeve designer. That certainly has me interested in what this collective is going to produce.
The illusion of immaculate design was shattered for me the day I first charged an Apple pencil by having it stick out of my iPad Pro.
The comma animation is pretty cool.
I may not have understood everything Jony did at Apple, but I’ll always appreciate the early iMac designs as some of my favorite tech ever. Wishing him and the LoveFrom team all the best.
I may not have understood everything Jony did at Apple, but I’ll always appreciate the early iMac designs as some of my favorite tech ever. Wishing him and the LoveFrom team all the best.
What an overblown sense of self importance.
I'm so glad Ive is gone
I'm so glad Ive is gone
You beat me to it. Creative studio websites are usually pretentious but this takes it to another level.
Good eye! Fa, at, ca - all look a little bit off.
Not fanatically devoted to excellence in punctuation, though.
Refresh the page- there are several different comma animations.
They forgot to put an important line on their site:
"From the creator of the Butterfly keyboard"
"From the creator of the Butterfly keyboard"
I've seen many bad websites but this is really something. They also couldn't show their ego more. I'm glad Jony left Apple.
Ive has nearly turned into a self parody at this point
Make it whiter, thinner and just "less" -- just riveting ideas Jony, truly riveting..
Also - "allow us to brag a bit if you will.."
🤮
Make it whiter, thinner and just "less" -- just riveting ideas Jony, truly riveting..
Also - "allow us to brag a bit if you will.."
🤮