This is a perfect example of the modern web - over 300kb of JavaScript, thousands and thousands of lines, for a white page with black text and a couple of dozen words. I miss the old internet.
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Jony Ive's 'LoveFrom' Design Firm Launches Official Website
- Thread starter MacRumors
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LoveFrom,
is a creative
collective.*
We are
Penn State.
No, seriously,
we are
designers
architects
musicians
filmmakers
writers
engineers
and
artists.
Just like
most any
other company.
You may
know us
by our
past work,
just like how
it is for most
other companies.
We say we are
obsessed with
the traditions
of creating
and making,
except we usually
turn our backs
on well-refined
traditions of interface
design honed over
decades of
learning by designers
less interested in
advancing their
own agendas but
much more interested
in an intuitive and
efficient user experience
that is more convenient
and more fun to use than
before.
(We’re
obsessed
with
ourselves.)
Fanatically
devoted to
making things
thinner, along
with more Less
inserted into
our designs than
the prior year.**
Insatiably
curious
about whether
our spaghetti
on the wall
unnecessarily-reinvented
reinvention
this year
will stick.
We collaborate
with leaders
and founders,
just like most any
other company.
We work on
projects for joy,
to meet our whims
and not necessarily
those of
the end user.
We develop
our own ideas,
just like most any
other company.
love & fury
Yes we know
you're confused
about
"love & fury"
vs.
"LoveForm"
Err,
"LoveFrom"
Investigate&discover,
to understand.
Or google it.
Or ask on MacRumors.
Hamburger
icon to come.
Or gear icon.
Or ellipsis icon.
Or a wonderfully airy
reinvented icon that
is hidden in plain
sight and blends
in so as to not
distract the user.
PS Sorry for
the annoyance
of waiting and
wondering if
there’s more
to read after
our dramatic
entrance animation
that you’ll get tired
of waiting for
after the first time.
Hopefully you
discovered
this text in our
unnecessarily
highly-vertical
website
sooner than
later.
And for the
annoyance
from our
form-over-function
website.
Just try to copy
the text on your
iPad when
you try to
create a
parody of
this page.
O***
*Scott Forstall is not part of said collective.
**Page scrolling excluded.
***Minimalist smiley emoji.
is a creative
collective.*
We are
Penn State.
No, seriously,
we are
designers
architects
musicians
filmmakers
writers
engineers
and
artists.
Just like
most any
other company.
You may
know us
by our
past work,
just like how
it is for most
other companies.
We say we are
obsessed with
the traditions
of creating
and making,
except we usually
turn our backs
on well-refined
traditions of interface
design honed over
decades of
learning by designers
less interested in
advancing their
own agendas but
much more interested
in an intuitive and
efficient user experience
that is more convenient
and more fun to use than
before.
(We’re
obsessed
with
ourselves.)
Fanatically
devoted to
making things
thinner, along
with more Less
inserted into
our designs than
the prior year.**
Insatiably
curious
about whether
our spaghetti
on the wall
unnecessarily-reinvented
reinvention
this year
will stick.
We collaborate
with leaders
and founders,
just like most any
other company.
We work on
projects for joy,
to meet our whims
and not necessarily
those of
the end user.
We develop
our own ideas,
just like most any
other company.
love & fury
Yes we know
you're confused
about
"love & fury"
vs.
"LoveForm"
Err,
"LoveFrom"
Investigate&discover,
to understand.
Or google it.
Or ask on MacRumors.
Hamburger
icon to come.
Or gear icon.
Or ellipsis icon.
Or a wonderfully airy
reinvented icon that
is hidden in plain
sight and blends
in so as to not
distract the user.
PS Sorry for
the annoyance
of waiting and
wondering if
there’s more
to read after
our dramatic
entrance animation
that you’ll get tired
of waiting for
after the first time.
Hopefully you
discovered
this text in our
unnecessarily
highly-vertical
website
sooner than
later.
And for the
annoyance
from our
form-over-function
website.
Just try to copy
the text on your
iPad when
you try to
create a
parody of
this page.
O***
*Scott Forstall is not part of said collective.
**Page scrolling excluded.
***Minimalist smiley emoji.
Last edited:
Are their designs as uninspired and unimaginative as their website?
What's with all the Ive bashing?
Isn't he synonymous with some of Apple's greatest product designs? That Jobs + Ive partnership during the earlier iPhone years will always feel nostalgic to me - the excitement each new model brought with it, those days when people would queue overnight for a phone, the live keynotes, Ive's iconic voiceovers during the presentations.
Yes, the LoveFrom website is a little pretentious/overly-minimalist and predictable, but Ive's credibility shouldn't be shot down when you think of how involved he was at Apple.
Isn't he synonymous with some of Apple's greatest product designs? That Jobs + Ive partnership during the earlier iPhone years will always feel nostalgic to me - the excitement each new model brought with it, those days when people would queue overnight for a phone, the live keynotes, Ive's iconic voiceovers during the presentations.
Yes, the LoveFrom website is a little pretentious/overly-minimalist and predictable, but Ive's credibility shouldn't be shot down when you think of how involved he was at Apple.
It's not, silly.
It's a font that was crafted and perfected over the past two years. Each day, a team of designer monks worked on it tirelessly, meticulously, in a secret font design laboratory at the top of a secret mountain, lovingly drawing, redrawing and refining each character until Grandmaster Ive approved.
John Baskerville himself couldn't have done any better and it eclipses everything Giambattista Bodoni ever created. For this is LoveFrom Serif.
Not one mention of Aluminium. Big fail.
The animation of the comma changes on refresh. A good handful of iterations. Good for Jony! What a career.
LoveFrom is a very awkward company name to me.
“Love & fury” describes my experience with my 2016 mbp very well. Kudos, Jony.
And I think that's the key: the partnership. Jobs and Ive complemented each other and each became stronger for that relationship. IMO, Ives created great products because of Jobs' keen sense of usability in design. It wasn't design for design's sake, which is what happened to Apple after Jobs died.
As for the LoveFrom site, it doesn't do anything for me. I find the font difficult to read, mainly because of the lack of appropriate spacing between the words. I do like how "love & fury" goes into boldface if you pull down on the scrollbar. But again, what's the point? It's a cute design touch but it doesn't seem to mean anything and doesn't add to my understanding of the company.
The webpage seems overly complex...also a bit too thick.
I'm hoping Ive can thin it out and remove the unnecessary aspects like the text
Let's really get minimal...
Maybe something like just a "white page"?
Thoughts?
I'm hoping Ive can thin it out and remove the unnecessary aspects like the text
Let's really get minimal...
Maybe something like just a "white page"?
Thoughts?
I imagine some people call it LoveForm as that pops into the mind before the somewhat awkward LoveFrom.
This anti Ive commentaries looks a lot like the ones from the girlfriends that were left behind in my life.
I guess there is only one Steve Jobs … the one that recruited him
. Fanatics tend to burn down the thing that they love.
I guess there is only one Steve Jobs … the one that recruited him
. Fanatics tend to burn down the thing that they love.