Jony Ive's 'LoveFrom' Design Firm Launches Official Website

[one more]

This is not a website, ladies & gents, this is called a landing page. 😊🖐

 

[NewBench]

I imagine some people call it LoveForm as that pops into the mind before the somewhat awkward LoveFrom.

LoveForm (instead of LoveFrom) is actually a brilliant name for a design company (although LoveForm also sounds like it should be a condom brand).

 

[BigDO]

Self indulgent onanism. Wake me up when they create/design something.

 

[Expos of 1969]

LoveForm (instead of LoveFrom) is actually a brilliant name for a design company (although also sounds like it should be a condom brand).

I checked just now and there is a Milano based architectural and interior design company called Love Form.

 

[Freeangel1]

the guy designing Ferrari cars just gets a web site now??????????

FUNNY.

 

[turbineseaplane]

I checked just now and there is a Milano based architectural and interior design company called Love Form.

Is their website also a white page filled with vacuous humble bragging?

 

[Expos of 1969]

Is their website also a white page filled with vacuous humble bragging?

No, it looks very professional and it actually looks like they want your business It is in English so have a look at love-form.com

 

[anthogag]

Oh, I thought it was LoveForm. LoveFrom sounds like a group of Ferrari owners started a tax haven.

A website for “Ive League”…

 

[Kulfon]

Made my day! My day started to make sense now

 

[CE3]

meh
probably spent tons of hours brainstorming that text as well

Yes, I would imagine they did, given that part of that text is their mission statement, and it’s in a new typeface. Designers and artists often spend tons of time working on even the most microscopic details.

 

[kaycrystal626]

I am lost on the UI, am I suppose to click anything to see their work?

 

[turbineseaplane]

I am lost on the UI, am I suppose to click anything to see their work?

There appears to be "nothing to see" beyond them breathing their own exhaust

 

[BootsWalking]

Ive leaving,​

was as pivotal a moment for Apple,​

as when Jobs returned,​

both events were great for the company,​

LoveFrom,​

Apple users.​

 

[moodler]

For some reason, I'm just imagining a bunch of super-rich designers sitting around a warehouse space spaced out on expensive drugs and high-fiving each other about the website they just spent two years on.

 

[turbineseaplane]

For some reason, I'm just imagining a bunch of super-rich designers sitting around a warehouse space spaced out on expensive drugs and high-fiving each other about the website they just spent two years on.

No doubt laughing at us poor plebs who "don't get it"

 

[BlakeSchneider]

Jony Ive is so full of himself. He’s so punchable.

 

[tennisproha]

Shouldn’t there be a comma after each profession?

 

[dontwalkhand]

The website is so minimalist, there’s nothing useful on it!

 

[LV426]

I’m confused. Where does the fury part come from? It came out of nowhere at the end.

You must remember rubbing one out, as a teenager.

 

[DomC]

"The wordmark includes a lively comma, which Saville describes as "initiating a dialogue and shared conversation."

🤮

 

[utsava]

"The wordmark includes a lively comma, which Saville describes as "initiating a dialogue and shared conversation."

🤮

To their credit, here we are having a shared conversation...

 

[ProfessionalFan]

For some reason, I'm just imagining a bunch of super-rich designers sitting around a warehouse space spaced out on expensive drugs and high-fiving each other about the website they just spent two years on.

The "crack staff" that Craig has mentioned in the past often.

 

[blazerunner]

Wow that website is pretentious.

Apple's vibe has always been pretentious as well. Its not like Ive didnt work for Apple before... and Guy Kawasaki did the whole evangelical marketing for them.

If you need proof of what those guys have done to Apple consumers, just look at some of the comments anywhere on Macrumors from rabid Apple fanboys. It should be concerning behaviour but this is an echo chamber.

 

[Veinticinco]

“We work on projects for joy”. Cringeworthy self-fellating nonsense.

“Each character has been lovingly redrawn, refined and meticulously crafted over the past two years”. Bwahaha…

Here’s a brief for you Jony. Design me a wireless mouse that doesn’t have a charging port orientated perpendicular to the underside surface.

 

[Tozovac]

Unfortunately his time has passed. Apple isn’t the same company it was 10 years ago. Design really isn’t at the forefront anymore. It’s not a place for people like him. Because of that He simply had nothing else left to add to the conversation. Apple has reached a point where every product is a refinement of previous designs. The days of the G4 cube and G4 iMac are gone. I believe the 2019 Mac Pro is his swan song. That product gave us hope for the future of Apple design. I’m still going to buy their products regardless, but it won’t have that special something. Hopefully he can bring that into his new company. It’s a shame Apple left it behind.

Amen.

All the low-hanging fruit opportunities were successfully identified and triumphantly “fixed” by Jony & Steve & others in the 90s-00’s to where a point was reached where there wasn’t as much left to exploit.

You can polish and refine a polished and refined item only so much before it starts feeling like a bunch of unnecessary plastic surgery. The 80’s supermodel whose face now looks like a melted candle. You’re left with only so much to tinker with, to where too many significant changes feel more like make-work than groundbreaking innovation.

If the idle brain is the Devil’s workshop, then a refined design is the Designer’s torture chamber.