Jony Ive's LoveFrom Designs Award for Companies With Sustainable Practices

[MacRumors]

Jony Ive's design firm LoveFrom has created a special award that's meant to be bestowed on companies that are leaders in creating sustainable markets, reports Wallpaper.

The "Terra Carta Seal" designed by LoveFrom was made in partnership with the Sustainable Markets Initiative headed by the UK's Prince Charles. The Terra Carta is a charter that provides a roadmap for businesses to build a sustainable future by harnessing the power of Nature.

Ive's Terra Carta Seal is meant to embody the Terra Carta values, which includes reuniting "people and planet, by giving fundamental rights and value to Nature." The design features oak leaves, acorns, ferns, magnolia flowers, and phlox, along with various birds, butterflies, and bees.

The Seal also has wording that uses a special LoveFrom Serif font that is not commercially available and was made exclusively for LoveFrom projects. Ive said that the typeface was designed for LoveFrom's "friends," but that it worked well for the Terra Carta. There are digital versions of the seal, along with a paper version.

"We spent all this time creating a typeface that we would use for our identity: we didn't want a logo, we wanted something far more modest, more similar to a dialogue," says Ive of creating the LoveFrom Serif, inspired by John Baskerville's letterforms and based on studies of his original punches and matrices. "We thought we would use this typeface for our friends; we couldn't think of a better way to take advantage of a few years of work around the Terra Carta, and I think it works really quite well. You can see the typography is clearly central to the seal, but I was seduced by the gentle, slightly anarchic dominance of the natural references."

Other inspirations included the sacred geometry of nature and works from William Morris, Josef Frank, Nick Knight, and Christopher Marley. "We have reinforced the resilience and fertility of nature by allowing these natural elements to gently take control of the image," Ive told Wallpaper. "This is a visually lush celebration of the power of nature, and far from being superficial decoration, these natural forms are what gives the design life."

Ive said that he is designing at LoveFrom the way he designed at Apple.

"For decades at Apple, one of my preoccupations has been this idea that if we have discipline in our thinking practice we hold ourselves accountable with our thinking, and the result is that we can be light with our implementation. This really has become such a central part to the way that we see problems and the way that we practice."

L'Oreal, Siemens Energy, and AstraZeneca have been awarded the inaugural Terra Carta Seal for committing to accelerated actions to limit global warming to to 1.5°C by 2050. The Terra Carta Seal will be awarded to different companies on an annual basis.

Ive departed from Apple in 2019 to found LoveFrom alongside fellow designer Marc Newson. At the time, Apple said that Ive would continue to be involved in design at Apple and that it would be one of LoveFrom's primary clients. LoveFrom has also worked with Airbnb and Ferrari.

Article Link: Jony Ive's LoveFrom Designs Award for Companies With Sustainable Practices

 

[Chrjy]

Jony Ive hate mail incoming!

 

[LV426]

Jony Ive hate mail incoming!

Here ya go: he’s lost the plot!

 

[newyorksole]

Interesting. Excited to see if he eventually comes up with something really cool/unique.

 

[4743913]

There has never been a more beautiful award...

 

[rpmurray]

Are we sure he helped design this? It doesn't look thin enough.

 

[jakeowens]

That paper version is gorgeous!

 

[Planetary]

Looks like a beer mat, but for a cup of herbal tea.

 

[4743913]

does it require a dongle?

 

[danmaldesign]

As opposed to designing something that people can actually use…the mentality is “Let’s create another elitist token so that those beneath us can fight for recognition!”

 

[Chrjy]

For those of you too young to remember....just sayin'!

 

[TheYayAreaLiving 🎗️]

Is this for real? It really looks like a token coin 🪙

Mr. Ive, the award is missing the notch, it’s not paper thin and it’s missing the dongle.

 

[Bremse]

Doesn’t look like him at all. This looks way too ornate and busy. Maybe now that he’s gone from Apple he can do things that are not minimalistic.

 

[now i see it]

and 20 years from now it’ll be auctioned off for 1.3 mill

 

[TheYayAreaLiving 🎗️]

and 20 years from now it’ll be auctioned off for 1.3 mill

You are probably right!

 

[red elma]

Love what Ive and his team have done with the seal...

 

[TrapDoorSpider]

This is beautiful. I just had to stare at it for awhile. That green hue inside of the white seal is just majestic with the beveling of the letterpress.

 

[kirk.vino]

Is it made of alumIIIniUUUm? ?

 

[Todd Fisher]

Totally would not have guessed that this was something he was involved in- looks way too busy/chaotic to me lol.

 

[TrapDoorSpider]

and 20 years from now it’ll be auctioned off for 1.3 mill

Lol, yes, as an NFT. As obnoxious as NFT sale prices may seem, I really think that we have to be prepared for an all-digital world whereby the physical medium is almost entirely replaced with multidimensional objects. NFTs provide a really unique way for people to collect things as part of this digital world yet have a link back into the physical.

 

[Chrjy]

Lol, yes, as an NFT. As obnoxious as NFT sale prices may seem, I really think that we have to be prepared for an all-digital world whereby the physical medium is almost entirely replaced with multidimensional objects. NFTs provide a really unique way for people to collect things as part of this digital world yet have a link back into the physical.

Is that you Jony?

 

[needsomecoffee]

If you look at my posting history you will see I adamantly accuse Apple of having knowingly created a tremendously wasteful (re: environmental impact) disposable culture. Ive is undoubtedly implicated in this. Reading his quote: "For decades at Apple, one of my preoccupations has been..." I get it. He is a talented designer who has no real enviro spine. This is just Ive trying to link into something trendy. He knows trends, not enviro substance. God I cannot imagine being in a meeting where someone talks like this. Flame away.

 

[DownUnderDan]

Is it made of alumIIIniUUUm? ?

I know, next the world will be not just saying that word wrong according to the US colonies, but also using metric measurements for everything.... oh wait.

 

[QuarterSwede]

If you look at my posting history you will see I adamantly accuse Apple of having knowingly created a tremendously wasteful (re: environmental impact) disposable culture. Ive is undoubtedly implicated in this. Reading his quote: "For decades at Apple, one of my preoccupations has been..." I get it. He is a talented designer who has no real enviro spine. This is just Ive trying to link into something trendy. He knows trends, not enviro substance. God I cannot imagine being in a meeting where someone talks like this. Flame away.

Maybe one of the reasons he decided to leave Apple was because he didn’t like the environmental impact and bad mouthing them would be unprofessional? Who knows.

 

[BootsWalking]

Ordaining yourself an authority worthy of granting unsolicited awards to others takes self-importance to a whole new level.